Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
This book gave me 'Damn Good Advice' that I still go through at times when no one else can say the right thing. It's fresh and in-your-face. I loved how clear and to the point his writing style is. No BS, just like talking to the author in his l ...more
At first, I was thrown off by the numbered list format of the book-- I was expecting something more traditional-- but it was great. It made it very light and easily digestible. George's writing style is aggressive, in your face, and matter-of-fact-- s ...more
George Lois tells us about his career. He says that success is:
Reminded me of a book I read recently by Paul Arden about his career. Same great format and theme.
¡Qué buen consejo! (Para gente con talento) no es nada más que muchos (120) consejos que nos da Lois, para ser un buen Publicista. nos narra estos consejos a lo largo de 178 paginas, (si no es que me equivoco).
No necesitas ser un publicista, o que estés estudiando esta carrera para leer este libro. solo tienes que tener la mente abierta lo que te pueda contar George a través de es ...more
Some advice in the book tend to overlap a bit but such cases can be seen as reiteration; usually they apply to different circumstances.
In cases of uncertainty, one could easily seek out the book as one would a mentor. With advice from subjects such as generating ideas for ads to handling clients,you are guaranteed to find so ...more
The short take away is; creativity needs nurturing (build a resource - go to galleries, keep looking around you, question), exercise the skill, use it and regularly, believe in it - if you don't 100%, why should anyone else.
Refine, refine, refine....boil down how you communicate the idea, until it leaps out, clear and true.
Don't do brainstorm, "group-think" is a killer.
Being in adverting in the early days, in New York, post W ...more
I saw George Lois promoting this book on Jimmy Kimmel and bought it the next day. This never happens.
Apart from knowing it was Lois' new book and a collection of wisdom and advice gleaned over decades as a leader in the advertising industry, I didn't know what to expect. But…thing is if this is a collection of Lois' best advice how could I go wrong? The thing sells itself!
Damn Good Advice features 120 nuggets from Lois, which span the spectrum of his work in advertising. Each point follows a thr...more
Most creatives and agencies today fall short. Most of us play at being ad (wo)men without having the passion for being one, or we lose it along the way somehow. Hardcore is what we should be, in any chosen field or profession. And i ...more
I had no idea who George Lois was until I purchased Paul Arden's Phaidon books (Whatever You Think, Think the Opposite; It's Not How Good You Are, It's How Good You Want To Be). Here is what I could google of him:
George Lois is an American art director, designer, and author.
Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972.
Lois is the only person inducted into all of the following: The Art D ...more
Author : George Lois
Published by : Phaidon
Year of publication: 2012
ISBN: 978 0 7148 6348 1
Details : paperback
Price : RM35.90
This is a book by an advertising legend. He made the totally unknown Tommy Hilfiger immediately famous with just one ad. He has written nine other books, including George, Be Careful, his biography.
Visually appealing, boldness is his forte. With ...more
Since I don't live in the US, I cannot see everything that he claims - that his creations have changed the world, or lasted particularly long. I haven't seen them. This makes me doubt the other claims as well.
Of course, I buy many of the things completely, and hey, well delivered. Some things, neee.
The short and ti the point advice is exquisite because of simplicity and clarity. One of the best books I have read this year.