Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
This book gave me 'Damn Good Advice' that I still go through at times when no one else can say the right thing. It's fresh and in-your-face. I loved how clear and to the point his writing style is. No BS, just like talking to the author in his l...more
At first, I was thrown off by the numbered list format of the book-- I was expecting something more traditional-- but it was great. It made it very light and easily digestible. George's writing style is aggressive, in your face, and matter-of-fact-- s...more
I saw George Lois promoting this book on Jimmy Kimmel and bought it the next day. This never happens.
Apart from knowing it was Lois' new book and a collection of wisdom and advice gleaned over decades as a leader in the advertising industry, I didn't know what to expect. But…thing is if this is a collection of Lois' best advice how could I go wrong? The thing sells itself!
Damn Good Advice features 120 nuggets from Lois, which span the spectrum of his work in advertising. Each point follows a thr...more
Most creatives and agencies today fall short. Most of us play at being ad (wo)men without having the passion for being one, or we lose it along the way somehow. Hardcore is what we should be, in any chosen field or profession. And i...more
I had no idea who George Lois was until I purchased Paul Arden's Phaidon books (Whatever You Think, Think the Opposite; It's Not How Good You Are, It's How Good You Want To Be). Here is what I could google of him:
George Lois is an American art director, designer, and author.
Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972.
Lois is the only person inducted into all of the following: The Art D...more
Author : George Lois
Published by : Phaidon
Year of publication: 2012
ISBN: 978 0 7148 6348 1
Details : paperback
Price : RM35.90
This is a book by an advertising legend. He made the totally unknown Tommy Hilfiger immediately famous with just one ad. He has written nine other books, including George, Be Careful, his biography.
Visually appealing, boldness is his forte. With...more
The short and ti the point advice is exquisite because of simplicity and clarity. One of the best books I have read this year.
Also, the writer's way is very straight to the point with an aggressive tone. Funny at times which made the book more interesting. I formerly read "It's not how good you are, it's how good you want to be' that had the same design and layout of this book, which is very creative, awesome and catchy!
It's the kind of book that you can pick, choose an...more
Didn't add a lot to my knowledge, but it was interesting to dig into a life of an advertising man.
Here are few of my fave advices:
23. Never listen to music when you are trying to come up with a big idea
25. Reject group grope
26. Reject Analysis Paralysis
68. Picasso was right when he said "art is the lie that tells the truth
93. If you act like one of those lecherous TV Mad Men in your office, you wil...more
It is filled with bombast and a fair share of self-congratulation, much like the author. But if anyone has earned a right to self-congratulate, it's George Lois.
It's the kind of quick, breezy read that, if you're in the business of communication, can serve as a good reminder and regrounding as to the higher aspirations of the profession.
Or maybe it woke me back up.
A while ago, I read Ogilvy's "Confessions of an Advertising Man", and while I got a ton of insight on leadership and early creative advertising, it wasn't the same as the advice offered in this book. This was inspiring and optimistic, regaling the readers with colorful anecdotes that proved the many GOOD effects advertising can have. Tons of nuggets of wisdom in here for anybody whose job requires creativity.