I saw George Lois promoting this book on Jimmy Kimmel and bought it the next day. This never happens.
Apart from knowing it was Lois' new book and a collection of wisdom and advice gleaned over decades as a leader in the advertising industry, I didn't know what to expect. But…thing is if this is a collection of Lois' best advice how could I go wrong? The thing sells itself!
Damn Good Advice features 120 nuggets from Lois, which span the spectrum of his work in advertising. Each point follows a thr...more