Goodreads helps you keep track of books you want to read.
Start by marking “Escape Velocity: Free Your Company's Future from the Pull of the Past” as Want to Read:
Escape Velocity: Free Your Company's Future from the Pull of the Past
Enlarge cover
Rate this book
Clear rating
Open Preview

Escape Velocity: Free Your Company's Future from the Pull of the Past

3.88 of 5 stars 3.88  ·  rating details  ·  171 ratings  ·  14 reviews
From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.

Geoffrey Moore’s now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mains
ebook, 240 pages
Published September 6th 2011 by HarperBusiness (first published January 1st 2011)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Escape Velocity, please sign up.

Be the first to ask a question about Escape Velocity

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 548)
filter  |  sort: default (?)  |  rating details
The best strategy book I've come across in a long time.

The challenge with strategy is like that with other fields such as technology, is that a new paradigm emerges often once a decade or so, and in-between, while publishing or press ink does not slow-- the field focuses on refining the field's philosophy and toolkit. This 'in-between' state is where I'd argue the field of strategy has been since Chen's Blue Ocean Strategy.

Escape velocity is one of those once in a decade books. While written wi
Soundview Executive Book Summaries
Escape Velocity: Free Your Company's Future from the Pull of the Past by Geoffrey Moore was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2011.


In Escape Velocity: Free Your Company’s Future from the Pull of the Past, author and tech industry expert Geoffrey A. Moore attempts to help executives stand up to the pressure of repeating their current success story.

One would assume that with Moore’s feet firmly planted in the tech world that hi
This is a really interesting book for someone who is looking at a mature & successful organization and who is interested in helping it continue to evolve and innovate. Ultimately success breeds complacency, and this is even more likely with organizations than with individuals. How to utilize the organization's strengths to break its current form is a subtle and interesting process when described by Moore.

This sounds like the usual business book fodder, but Moore mixes many insights into eve
Caroline Gordon
This is one of those seminal books that I'll be returning to many times, in fact I plan to read it 4 or 5 times cover to cover. I'd like to write some really meaty blog posts distilling and absorbing some of the key points, it is really worth studying and analysing this book.
The breakthrough for me was after so many years living in product companies seeing the struggle to create new innovations along side doing business today and thinking that the 'problem' was something specific like 'we need a
Josh Steimle
As with Moore's other books, this one is full of good wisdom culled from personal experience and research. The content is rather focused on technology companies, and large ones at that, but it is not difficult to distill lessons that can be applied to most, if not all, types and sizes of businesses. I run a small Internet marketing firm and I found plenty of relevant points.

A lot of the content will fit right in for those who are fans of Clayton Christensen and the Innovator's Dilemma and Innova
James Kohli
Fairly interesting and modern business studies. I actually liked this a lot more than most business model generation books I've read, it feels a lot more relevant to the current technology market. There are a LOT of frameworks, though.
Devin Partlow
THE "playbook" for growing you mid-large business... if leading by playbook is your sort of thing. This book goes into amazing detail about the strategies of growing you business by taking over niches, dominating the mainstream, and optimizing the old stuff. This book is so detailed that I wonder if it cannibalized the consulting firm's business that is behind this book.

If you need marching orders on how to grow your business, this is the book for you.
Great book to have on your book shelf, the one in your office, if you want to be seen as thrustworthy and vigorous. Also useful for curing mild insomnia, and/or tossing at someone to get their attention.

Yes there is some useful stuff in the book, but you have to wade through a lot of repetition to get to those suggest of wisdom.

Seriously, this is the book to buy the brother-in-law that you don't like, but have to be nice to.
Christofer Garner
This book is positioned as a follow-up to the innovator's dilemma and is focused on helping larger firms. From a start-up perspective, it helps to understand how bigger players think about these issues so you can strategically undermine them.
Prana Business
Simply fantastic. Geoffrey Moore has a real talent and voice when it comes to business books. This is a MUST READ for any executive or board member.
Brandon Carlson
Started off a bit slow for me, but it picked up. Seems like decent advice although I thought some of his analysis on Apple was suspect.
Rather dull and basic. I normally enjoy Moore, not for new learning but rather for remembering. This wasn't up to snuff.
Jeroen in UK
Just brilliant; page after page great lessons to be learned
Willie Green
Willie Green marked it as to-read
Nov 25, 2015
Sean Morrow
Sean Morrow marked it as to-read
Nov 22, 2015
Marty marked it as to-read
Nov 21, 2015
Nicolas Schroeter
Nicolas Schroeter marked it as to-read
Nov 17, 2015
Mahyar Mozaffari
Mahyar Mozaffari marked it as to-read
Nov 15, 2015
Kevin Yaun
Kevin Yaun marked it as to-read
Nov 15, 2015
Melissa Sanders
Melissa Sanders marked it as to-read
Nov 13, 2015
Emran Bhojawala
Emran Bhojawala marked it as to-read
Nov 13, 2015
Dan Orton
Dan Orton marked it as to-read
Nov 12, 2015
Jerome Terry
Jerome Terry marked it as to-read
Nov 11, 2015
Jacques Louvelle
Jacques Louvelle marked it as to-read
Nov 09, 2015
Karolis Steponavicius
Karolis Steponavicius marked it as to-read
Nov 09, 2015
« previous 1 3 4 5 6 7 8 9 18 19 next »
There are no discussion topics on this book yet. Be the first to start one »
  • TouchPoints: Creating Powerful Leadership Connections in the Smallest of Moments
  • The Amazon Way: 14 Leadership Principles Behind the World's Most Disruptive Company
  • Topgrading: How Leading Companies Win by Hiring, Coaching, and Keeping the Best People
  • Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity
  • The Shock of the Old: Technology and Global History Since 1900
  • Show Stopper!: The Breakneck Race to Create Windows NT and the Next Generation at Microsoft
  • Mastering the Complex Sale: How to Compete and Win When the Stakes Are High!
  • Digital Apollo: Human and Machine in Spaceflight
  • The Weekly Coaching Conversation (New Edition): A Business Fable about Taking Your Team's Performance-And Your Career-To the Next Level
  • User Stories Applied: For Agile Software Development
  • Hello World: Where Design Meets Life
  • How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
  • The Innovator's Solution: Creating and Sustaining Successful Growth
  • The Entrepreneur's Guide to Customer Development: A Cheat Sheet to the Four Steps to the Epiphany
  • Running Lean: Iterate from Plan A to a Plan That Works
  • The Principles of Product Development Flow: Second Generation Lean Product Development
  • Small Pieces Loosely Joined: A Unified Theory Of The Web
  • Winning At New Products: Accelerating The Process From Idea To Launch
Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focus
More about Geoffrey A. Moore...

Share This Book