Goodreads helps you keep track of books you want to read.
Start by marking “Escape Velocity: Free Your Company's Future from the Pull of the Past” as Want to Read:
Escape Velocity: Free Your Company's Future from the Pull of the Past
Enlarge cover
Rate this book
Clear rating
Open Preview

Escape Velocity: Free Your Company's Future from the Pull of the Past

3.87  ·  Rating Details ·  251 Ratings  ·  18 Reviews
“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high- ...more
ebook, 240 pages
Published September 6th 2011 by HarperBusiness (first published January 1st 2011)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Escape Velocity, please sign up.

Be the first to ask a question about Escape Velocity

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30)
filter  |  sort: default (?)  |  Rating Details
Soundview Executive Book Summaries
Escape Velocity: Free Your Company's Future from the Pull of the Past by Geoffrey Moore was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2011.


In Escape Velocity: Free Your Company’s Future from the Pull of the Past, author and tech industry expert Geoffrey A. Moore attempts to help executives stand up to the pressure of repeating their current success story.

One would assume that with Moore’s feet firmly planted in the tech world that hi
Oct 14, 2013 Mikal rated it really liked it  ·  review of another edition
The best strategy book I've come across in a long time.

The challenge with strategy is like that with other fields such as technology, is that a new paradigm emerges often once a decade or so, and in-between, while publishing or press ink does not slow-- the field focuses on refining the field's philosophy and toolkit. This 'in-between' state is where I'd argue the field of strategy has been since Chen's Blue Ocean Strategy.

Escape velocity is one of those once in a decade books. While written wi
Li Li
The best portfolio management books I have read so far. As an operation lead for a Fortune 500 high-tech company, this is exactly what I need.

I would recommend this book to anyone who is in the position of portfolio managing over $1B Complex-system (high-tech) company. It provides the prescription for generating sustainable future growth within an established enterprise. All the frameworks explained in the book are not just theories, they are practical guide. I worked for the C company that Moo
May 18, 2012 Jacob rated it liked it  ·  review of another edition
Shelves: non-fiction
This is a really interesting book for someone who is looking at a mature & successful organization and who is interested in helping it continue to evolve and innovate. Ultimately success breeds complacency, and this is even more likely with organizations than with individuals. How to utilize the organization's strengths to break its current form is a subtle and interesting process when described by Moore.

This sounds like the usual business book fodder, but Moore mixes many insights into eve
Caroline Gordon
This is one of those seminal books that I'll be returning to many times, in fact I plan to read it 4 or 5 times cover to cover. I'd like to write some really meaty blog posts distilling and absorbing some of the key points, it is really worth studying and analysing this book.
The breakthrough for me was after so many years living in product companies seeing the struggle to create new innovations along side doing business today and thinking that the 'problem' was something specific like 'we need a
Josh Steimle
As with Moore's other books, this one is full of good wisdom culled from personal experience and research. The content is rather focused on technology companies, and large ones at that, but it is not difficult to distill lessons that can be applied to most, if not all, types and sizes of businesses. I run a small Internet marketing firm and I found plenty of relevant points.

A lot of the content will fit right in for those who are fans of Clayton Christensen and the Innovator's Dilemma and Innova
Great book to have on your book shelf, the one in your office, if you want to be seen as thrustworthy and vigorous. Also useful for curing mild insomnia, and/or tossing at someone to get their attention.

Yes there is some useful stuff in the book, but you have to wade through a lot of repetition to get to those suggest of wisdom.

Seriously, this is the book to buy the brother-in-law that you don't like, but have to be nice to.
Devin Partlow
THE "playbook" for growing you mid-large business... if leading by playbook is your sort of thing. This book goes into amazing detail about the strategies of growing you business by taking over niches, dominating the mainstream, and optimizing the old stuff. This book is so detailed that I wonder if it cannibalized the consulting firm's business that is behind this book.

If you need marching orders on how to grow your business, this is the book for you.
Christofer Garner
This book is positioned as a follow-up to the innovator's dilemma and is focused on helping larger firms. From a start-up perspective, it helps to understand how bigger players think about these issues so you can strategically undermine them.
Petyo Ivanov
Aug 02, 2016 Petyo Ivanov rated it it was amazing  ·  review of another edition
Excellent read for business noob

My copy is full of highlights. Worth re-reading. Gives a great vocabulary for concepts otherwise hard to articulate. A bit dense, but not too much.
James Kohli
Jun 10, 2015 James Kohli rated it really liked it  ·  review of another edition
Fairly interesting and modern business studies. I actually liked this a lot more than most business model generation books I've read, it feels a lot more relevant to the current technology market. There are a LOT of frameworks, though.
Brandon Carlson
Started off a bit slow for me, but it picked up. Seems like decent advice although I thought some of his analysis on Apple was suspect.
Dec 24, 2011 Yutaka rated it really liked it  ·  review of another edition
Shelves: 2011
Feb 01, 2013 Bill rated it it was ok  ·  review of another edition
Rather dull and basic. I normally enjoy Moore, not for new learning but rather for remembering. This wasn't up to snuff.
Prana Business
Mar 09, 2012 Prana Business rated it it was amazing  ·  review of another edition
Simply fantastic. Geoffrey Moore has a real talent and voice when it comes to business books. This is a MUST READ for any executive or board member.
Danielle Creswick
Danielle Creswick rated it liked it
Aug 11, 2014
Bokeeffe rated it really liked it
Feb 12, 2016
Melissa rated it really liked it
Sep 17, 2016
Philip R Graham
Philip R Graham rated it it was amazing
May 09, 2015
Lech Kaniuk
Lech Kaniuk rated it really liked it
Sep 15, 2016
Zach Nies
Zach Nies rated it really liked it
Jan 10, 2012
Thomas Gallagher
Thomas Gallagher rated it really liked it
Feb 19, 2012
Aaron Sanders
Aaron Sanders rated it really liked it
Jul 31, 2015
Michael Hiles
Michael Hiles rated it really liked it
Apr 15, 2012
Michael Wolfe
Michael Wolfe rated it really liked it
Mar 30, 2015
Kenneth rated it it was amazing
Jul 05, 2013
Joel Levitt
Joel Levitt rated it it was amazing
Oct 15, 2014
Tom Janofsky
Tom Janofsky rated it really liked it
May 31, 2015
Paul Stiles
Paul Stiles rated it really liked it
Dec 21, 2012
Yuval Yeret
Yuval Yeret rated it really liked it
Jul 18, 2012
« previous 1 3 4 5 6 7 8 9 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Managing With Power: Politics and Influence in Organizations
  • TouchPoints: Creating Powerful Leadership Connections in the Smallest of Moments
  • The New Industrial Revolution: Consumers, Globalization and the End of Mass Production
  • The Amazon Way: 14 Leadership Principles Behind the World's Most Disruptive Company
  • Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity
  • Leading Up: How to Lead Your Boss So You Both Win
  • The Change Masters: Innovations For Productivity In The American Corporation
  • Power and Influence
  • Scaling Up: How a Few Companies Make It...and Why the Rest Don't
  • The Electric Kool-aid Acid Test/The Kandy Kolored Tangerine Flake Streamline Baby/Radical Chic & Mau Mauing the Flak Catchers
  • How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
  • The Shock of the Old: Technology and Global History Since 1900
  • Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences
  • Mastering the Complex Sale: How to Compete and Win When the Stakes Are High!
  • Hello World: Where Design Meets Life
  • User Stories Applied: For Agile Software Development
  • Making It Right: Product Management For A Startup World
  • The Weekly Coaching Conversation: A Business Fable about Taking Your Team's Performance-And Your Career-To the Next Level
Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace.

Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focus
More about Geoffrey A. Moore...

Share This Book