101 Social Media Tactics for Nonprofits: A Field Guide
The ultimate social media field guide for nonprofits--with 101 ways to engage supporters, share your mission, and inspire action using the social web"101 Social Media Tactics for Nonprofits" features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the step...more
Hardcover, 224 pages
Published February 7th 2012 by John Wiley & Sons
(first published January 9th 2012)
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If you are totally befuddled by Facebook and Twitter, then this book will help you wrap your brain around the ins-and-outs of social media. As with the entire universe of the internet, some of these techniques will become dated, overplayed or simply not relevant after a few years. However, it's a great jumping off point for learning how to make social media work for your organization instead of simply using it as a means of posting notices about past events.
Does what it says on the tin. A lot of advice spread thinly, which can be a plus or a minus. A plus if you want to get started with the staggering variety of social media tools, and a minus if you want to become an expert with one in particular. I was able to pluck out a few gems to put in our team's todo list, and learned a few tricks about Twitter I hadn't noticed.