false 1274978 http://www.goodreads.com/images/nocover-111x148.jpg http://www.goodreads.com/images/nocover-60x80.jpg with a new introduction by Lewis H. Lapham


This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.]]> 126274 23 1263946 1964 Understanding Media: The Extensions of Man total:372|5:133|4:142|3:79|2:16|1:2| 372 1504 654 53 455 4.01 1188 127 57619495 2269105 25961 1584230738 9781584230731 5 http://photo.goodreads.com/books/1167772481m/25961.jpg http://photo.goodreads.com/books/1167772481s/25961.jpg http://www.goodreads.com/book/show/25961.Understanding_Media_The_Extensions_of_Man_Critical_Edition 4.04 27
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.]]> 1964 0 0 false Wed Apr 01 00:00:00 -0700 2009 Thu May 28 09:53:35 -0700 2009 Thu May 28 10:05:48 -0700 2009
First, I found it dated. The media has advanced far beyond the state that McLuhn cover...more...]]> 1849957 125760 25961 1584230738 9781584230731 5 http://photo.goodreads.com/books/1167772481m/25961.jpg http://photo.goodreads.com/books/1167772481s/25961.jpg http://www.goodreads.com/book/show/25961.Understanding_Media_The_Extensions_of_Man_Critical_Edition 4.04 372
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.]]> 1964 3 1 false Mon Aug 01 00:00:00 -0700 2005 Mon Jun 11 10:18:21 -0700 2007 Mon Jun 11 10:28:58 -0700 2007 more...]]> 48829583 2114310 126274 0262631598 9780262631594 40 http://photo.goodreads.com/books/1171912273m/126274.jpg http://photo.goodreads.com/books/1171912273s/126274.jpg http://www.goodreads.com/book/show/126274.Understanding_Media_The_Extensions_of_Man 4.08 285 1964 5 0 false Tue Mar 10 13:08:45 -0700 2009 Tue Mar 10 13:36:27 -0700 2009
Reading McLuhan is indeed a little like reading stereo a...more...]]> 38405767 1029766 126274 0262631598 9780262631594 40 http://photo.goodreads.com/books/1171912273m/126274.jpg http://photo.goodreads.com/books/1171912273s/126274.jpg http://www.goodreads.com/book/show/126274.Understanding_Media_The_Extensions_of_Man 4.04 372 1964 3 0 false Sat Nov 22 15:51:47 -0800 2008 Sat Nov 22 15:57:26 -0800 2008 2 more...]]> 73756781 269489 126274 0262631598 9780262631594 40 http://photo.goodreads.com/books/1171912273m/126274.jpg http://photo.goodreads.com/books/1171912273s/126274.jpg http://www.goodreads.com/book/show/126274.Understanding_Media_The_Extensions_of_Man 4.04 372 1964 4 0 false Wed Oct 07 11:41:37 -0700 2009 Wed Oct 07 11:34:38 -0700 2009 Wed Oct 07 11:41:37 -0700 2009
But for the most part, I pretty much agree with everything McLuhan says, and I'm often surprised how he's predicted the digi...more...]]> 42550860 180785 126276 0415253977 9780415253970 7 http://photo.goodreads.com/books/1171912274m/126276.jpg http://photo.goodreads.com/books/1171912274s/126276.jpg http://www.goodreads.com/book/show/126276.Understanding_Media_The_Extension_of_Man 4.00 48 1964 3 0 false Sat Jul 04 00:00:00 -0700 2009 Sat Jan 10 05:48:46 -0800 2009 Sat Jul 04 09:50:01 -0700 2009 more...]]> 27776866 66632 126274 0262631598 9780262631594 40 http://photo.goodreads.com/books/1171912273m/126274.jpg http://photo.goodreads.com/books/1171912273s/126274.jpg http://www.goodreads.com/book/show/126274.Understanding_Media_The_Extensions_of_Man 4.04 372 1964 4 0 false Sun Jul 20 08:20:27 -0700 2008 Sun Jul 20 08:22:24 -0700 2008 more...]]> 18074791 280383 25961 1584230738 9781584230731 5 http://photo.goodreads.com/books/1167772481m/25961.jpg http://photo.goodreads.com/books/1167772481s/25961.jpg http://www.goodreads.com/book/show/25961.Understanding_Media_The_Extensions_of_Man_Critical_Edition 4.04 372
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.]]> 1964 5 0 false Thu Nov 09 00:00:00 -0800 2006 Tue Mar 18 22:57:51 -0700 2008 Tue Mar 18 22:58:20 -0700 2008 The back of the book says "infuriating, brilliant and incoherent" and I say yes.
THe is "the media is the message" which means to say all media, writing most importantly, but magazines, TV, movies, books, even weapons, cities, clothes all impart in...more...]]> 45290247 392337 126274 0262631598 9780262631594 40 http://photo.goodreads.com/books/1171912273m/126274.jpg http://photo.goodreads.com/books/1171912273s/126274.jpg http://www.goodreads.com/book/show/126274.Understanding_Media_The_Extensions_of_Man 4.04 372 1964 4 0 false Thu Jan 01 00:00:00 -0800 2009 Tue Feb 03 14:53:13 -0800 2009 Thu Feb 26 09:43:38 -0800 2009 Hamlet, watch it in a theater, see a movie version, or see it on TV?" His answer is an emphatic yes. So while some of his work seems a little dated, McLuhan still gets a lot of credit for prodding people...more...]]> 76720859 326124 126274 0262631598 9780262631594 40 http://photo.goodreads.com/books/1171912273m/126274.jpg http://photo.goodreads.com/books/1171912273s/126274.jpg http://www.goodreads.com/book/show/126274.Understanding_Media_The_Extensions_of_Man 4.04 372 1964 0 0 false Wed Nov 04 12:57:10 -0800 2009 Wed Nov 04 12:59:40 -0800 2009 more...]]> 40016514 1703801 126274 0262631598 9780262631594 40 http://photo.goodreads.com/books/1171912273m/126274.jpg http://photo.goodreads.com/books/1171912273s/126274.jpg http://www.goodreads.com/book/show/126274.Understanding_Media_The_Extensions_of_Man 4.04 372 1964 4 0 false Sat Dec 13 10:10:20 -0800 2008 Sat Dec 13 10:14:23 -0800 2008 more...]]> 63543370 2310105 126274 0262631598 9780262631594 40 http://photo.goodreads.com/books/1171912273m/126274.jpg http://photo.goodreads.com/books/1171912273s/126274.jpg http://www.goodreads.com/book/show/126274.Understanding_Media_The_Extensions_of_Man 4.04 372 1964 0 0 false Tue Jul 14 21:43:02 -0700 2009 Tue Jul 14 21:43:02 -0700 2009 more...]]> 69277220 938428 126274 0262631598 9780262631594 40 http://photo.goodreads.com/books/1171912273m/126274.jpg http://photo.goodreads.com/books/1171912273s/126274.jpg http://www.goodreads.com/book/show/126274.Understanding_Media_The_Extensions_of_Man 4.04 372 1964 0 0 false Fri Aug 28 18:26:59 -0700 2009 Fri Aug 28 18:28:26 -0700 2009 24154326 849286 126274 0262631598 9780262631594 40 http://photo.goodreads.com/books/1171912273m/126274.jpg http://photo.goodreads.com/books/1171912273s/126274.jpg http://www.goodreads.com/book/show/126274.Understanding_Media_The_Extensions_of_Man 4.04 372 1964 5 0 false Tue Jun 10 10:50:29 -0700 2008 Tue Jun 10 10:50:38 -0700 2008 more...]]> 50560186 2165454 126274 0262631598 9780262631594 40 http://photo.goodreads.com/books/1171912273m/126274.jpg http://photo.goodreads.com/books/1171912273s/126274.jpg http://www.goodreads.com/book/show/126274.Understanding_Media_The_Extensions_of_Man 4.04 372 1964 3 0 false Sun Aug 13 00:00:00 -0700 2006 Thu Mar 26 17:18:31 -0700 2009 Thu Mar 26 17:18:42 -0700 2009 52069647 2205041 126274 0262631598 9780262631594 40 http://photo.goodreads.com/books/1171912273m/126274.jpg http://photo.goodreads.com/books/1171912273s/126274.jpg http://www.goodreads.com/book/show/126274.Understanding_Media_The_Extensions_of_Man 4.04 372 1964 4 0 false Thu Apr 09 00:00:00 -0700 2009 Thu Apr 09 09:42:41 -0700 2009 Thu Apr 09 09:50:25 -0700 2009 21966134 1152195 126274 0262631598 9780262631594 40 http://photo.goodreads.com/books/1171912273m/126274.jpg http://photo.goodreads.com/books/1171912273s/126274.jpg http://www.goodreads.com/book/show/126274.Understanding_Media_The_Extensions_of_Man 4.04 372 1964 5 0 false Mon Oct 20 20:19:20 -0700 2008 Fri May 09 21:35:04 -0700 2008 Mon Oct 20 20:19:20 -0700 2008 more...]]> 4256808 255684 126274 0262631598 9780262631594 40 http://photo.goodreads.com/books/1171912273m/126274.jpg http://photo.goodreads.com/books/1171912273s/126274.jpg http://www.goodreads.com/book/show/126274.Understanding_Media_The_Extensions_of_Man 4.04 372 1964 3 0 false Sat Mar 01 00:00:00 -0800 2003 Wed Aug 08 08:29:12 -0700 2007 Wed Aug 08 08:29:12 -0700 2007 more...]]> 62207717 2195567 126274 0262631598 9780262631594 40 http://photo.goodreads.com/books/1171912273m/126274.jpg http://photo.goodreads.com/books/1171912273s/126274.jpg http://www.goodreads.com/book/show/126274.Understanding_Media_The_Extensions_of_Man 4.04 372 1964 0 0 false Sun Jul 05 09:27:30 -0700 2009 Sun Jul 05 09:50:40 -0700 2009 78156674 1674504 126274 0262631598 9780262631594 40 http://photo.goodreads.com/books/1171912273m/126274.jpg http://photo.goodreads.com/books/1171912273s/126274.jpg http://www.goodreads.com/book/show/126274.Understanding_Media_The_Extensions_of_Man 4.04 372 1964 5 0 false Sat Aug 01 00:00:00 -0700 2009 Tue Nov 17 20:19:50 -0800 2009 Tue Nov 17 20:21:14 -0800 2009 8 http://www.goodreads.com/book_link/follow/8?book_id=1274978