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Humanize: How People-Centric Organizations Succeed in a Social World

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4.06  ·  Rating Details  ·  62 Ratings  ·  10 Reviews
A practical guide for realizing the true potential of social media--not for marketing, but for leadership. Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. "Humanize" takes the principles underlying social media's growth and applies them to the ...more
ebook, 288 pages
Published September 13th 2011 by Que (first published September 1st 2011)
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Dave Fleet
Mar 25, 2012 Dave Fleet rated it really liked it
Humanize is an interesting business-focused read, with the main premise being that the business world is changing very rapidly and that the processes and cultures within most businesses are not able to operate well in this new world. Social media is used as a primary illustration of a catalyst for the need to change, rather than as a tool or an end in itself - this is not just another 'social media book'.

Humanize does fall down in a couple of areas. Firstly, many of the problems that are detaile
...more
Torben Rasmussen
Sep 02, 2012 Torben Rasmussen rated it really liked it  ·  review of another edition
The subtitle of this book is "How people-centric organisations suceed in a social world" which quite well describes the angle that the authors have taken on the subject of creating a sucessful business.
The book uses the revolution in social media over the past decade as an example and mirror of the advantages of bringing the focus back on the people in and around the organisation - treating employees, customer, shareholders as people instead of resources or numbers.
As noted by many contemporary
...more
John Stepper
Jan 11, 2012 John Stepper rated it it was amazing
This book puts forth a really, really big idea: we need to complement our mechanical model of companies (automation, process, organizing into discrete components) with a human model (adaptive, self-organizing).

It's a thoughtful and realistic book. That is, it doesn't preach revolution nor does it provide a blueprint for a New Way. It simply lays out a compelling argument, provides insights into the elements of a new kind of org (things you can actually do) and includes extremely helpful referen
...more
Tami
Apr 15, 2012 Tami rated it really liked it  ·  review of another edition
Traditional business practices are slowly recognizing the reality of social media. At first, many thought Twitter and Facebook were passing fads. Now, they are beginning to see that these mechanisms allow greater opportunities to interact with their customers.

Humanize is for that traditional business that is intrigued by the idea of social media but has no clue how to start. It really is a whole new way of thinking. Just a few years ago, people were fired for checking their facebook accounts. N
...more
Heidi
Jun 14, 2012 Heidi rated it really liked it  ·  review of another edition
The authors present a refreshing new management perspective, based on Senge as well as social media; now that we're all so social online, organizations must catch up and humanize, and reject Taylor's factory ethos.
Ian Purkis
Dec 11, 2014 Ian Purkis rated it it was amazing  ·  review of another edition
Humanize is a book about Leadership, Management, Organizations, and Change in relationship to adapting to new communication technologies (Social Media)....

The references cited alone are worth the price of admission. This book would be an excellent companion to a Graduate School level course in Communication, Management (MBA, MPA, ...), and/or Behavior Science.

The writing is a tough read, and I almost gave up after 140 characters, but I am glad that I sledded through the shore ice to reach the en
...more
Eric
Jan 20, 2014 Eric rated it liked it  ·  review of another edition
I learned very much from this book, but I did not find it the easiest of reads. There are many great thoughts in the book that will help lead yourself and your organization, allowing you and your organization to become better at what you do. This book lays a foundation for how to change you and your organization with the goal of improving overall business value through this foundation.
Marjorie Clayman
This was a fantastic book. I highly recommend it!
Marion
Jan 01, 2013 Marion rated it it was amazing  ·  review of another edition
So much good stuff, I had to read it twice!
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