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Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand
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Inside Coca-Cola: A CEO's Life Story of Building the World's Most Popular Brand

3.41 of 5 stars 3.41  ·  rating details  ·  228 ratings  ·  37 reviews

The first book by a Coca-Cola CEO tells the remarkable story of the company’s revival

Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world’s leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging f
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ebook, 272 pages
Published October 25th 2011 by St. Martin's Press (first published October 2011)
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Community Reviews

(showing 1-30 of 431)
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Taylor Ford
This book was my type because it was a biography. Biographies are my favorite genre of books because they describe the story of a person's life and usually there are people that I find interesting that have biographies about them. For example, I really liked the book o Steve Jobs. Also there was a book on Harry Houdini. This book was captivating because I never knew that Coke and Pepsi were in a competition to be the best of the soft drink market. In the book it talked a lot about Coke's competi...more
Phillipa
I really enjoyed this book. I'm sure it had plenty to do with the time spent in South Africa, making it quite fascinating, I thought. I mean I never really considered that a business man working here could end up playing on such a global stage for such a well-known brand (although he is not actually a South African, but still). If you like non-fiction life-stories, I'd highly recommend this one.
Mishari
كتاب ممتع وقراءته سهلة..يعرض فيه الكاتب تجربته على مدار سنوات في إدارة مصانع كوكا كولا من بدءاً من إدارة اقليمية لاحد المقرات في افريقيا إلى أن اصبح الرئيس التنفيذي للمجموعة كاملة

رحلة نيفل داخل كوكا كانت خيالية..بدأها صدفة في سنوات الشباب في افريقيا وتنقل بين إدارات عديدة لكوكا حول العالم من جوهانسبرغ إلى المانيا إلى الاتحاد السوفييتي..من التجارب المميزة المعروضة كانت إرساله للفليبين بعدما كسبت بيبسي حصة كبيرة من سوق هذ االبلد الإستراتيجي..ايسدل بدأ بحملة دعائية بسيطة مقاربة لهذا الشعب من خلال ت...more
Frezanda
My first impression of this book is that this must be the most boring book I've ever read. If not because of my assignment, I would not plough through it.
However, after I get into the story and all the names, I decided I like this book.
The author has tendency to write all the names of the people he encountered. No matter how small this person's role in the story. He named all sorts of people from the lowly driver to the highest CEO. This habit which I hated at the beginning becomes the thing tha...more
Truly
https://www.facebook.com/notes/truly-...

Sekali sebuah buku mengenai perjalanan minuman ringan yang dikenal dengan nama Coca-cola menuju sukses. Kali iini buku yang ditulis oleh Neville Isdell dan David Beasley mengisahkan tentang kesuksesan Coca-cola sebagai penyelia kebahagian, purveyor of happines. Tengok semua iklan produk ini, pasti menggusung suasana ceria dalam lingkungan keluarga, sahabat bahkan kehidupan sehari-hari.


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Buku ini mengisahkan betapa beratnya perjuang...more
Sergei_kalinin
Я бы обозначил жанр этой книги как "мотивационное чтение для топ-менеджеров" :) Причем, "мотивационное" не в смысле пафосных слов про "миссию", "предназначение", "смысл жизни и деятельности" и т.п. - а в смысле простого образца: "Вот, ребята, как надо жить и работать! Берите пример с конкретного дяденьки! :)) Если вы действительно МЕНЕДЖЕРЫ, а не какие-нибудь там коекакеры :)))".

Формально книга - это "трудовая биография" автора, прошедшего путь длиной в жизнь от рядового торгового представителя...more
Sutar Djohar
"Kekasih pujaan jiwaku, dengan membaca buku ini aku menjadi tahu, betapa semua hasil yang maksimal adalah merupakan buah perjuangan yang tak kenal henti, seperti rasa sayangku padamu yang tak pernah terhenti, doaku semoga semua ini dapat menjadi MOTIVASI untuk ke masa depan kita"

Siapa yang tak kenal dengan Brand Coca-cola, sebuah produk yang sudah mendunia, uraian dari kisah sukses CEO coca-cola yanng membenahi manajemen perusahaan dan menciptakan sebuah Brand yang di kenal di semua kalangan mas...more
Bharat Jhurani
Autobiographies have been my favorite genre for a long time. More so if the story is more of a general recount of happenings during a particular stint rather than a history of the entire life of an individual.

PhotobucketInside Coca-Cola: A CEO’s life story of building the world’s most popular brand, By Neville Isdell perfectly fits the bill for this. Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after rejuvenating the tarnished image of the world’s...more
Sourav Sen
One of the best autobiographies I have come across, with good attention to detail and succinct presentation of ideas. In short, a well presented account of the life story of Neville Isdell and how the fortunes of Coca Cola were closely knitted with his life events.
Doug
Only for aficionados of the soft drink business, and even there it is fairly shallow. As a former employee of Pepsi, coincidentally in many of the same locations Isdell discusses, I was hoping for some insight into their strategies, tactics and decision-making processes. Although there are a few interesting 'war stories,' the writing is generally at the level of 'business-speak,' which means platitudes such as 'work hard.'

If you're interested in light reading about the life and career path of a...more
Somaya
I really enjoyed this book. It was honest, sincere and inspiring.
Anandh Sundar
Like most retired CEO auto-biographies, this book tends to be a hagiography. But what saves this book from the trash pile is that this is a person who became a CEO AFTER retirement from the same company(!) and turned around the company successfully. That alone warrants a read, and he does not disappoint with his homespun examples of leading from the front, empowering people etc. I did get the feeling that he likes his 'yes men' but that is merely style, not to detract from the book . In any case...more
Tricia
For those expecting a marketing book, you'll be disappointed.

It is, however, a wonderful book about the incredible life of Neville Isdell, a man who happens to be the CEO of Coca Cola.

I've come to learn and appreciate what I have. I will no longer whinge about how dreadful meetings are. No matter how painful they are, they pale in comparison to those that involve guns. I should be so grateful.

This book has opened my small little mind to what the world has to offer if you have the balls to accep...more
Priya
Influential. Very.
Debaprabho Bhattacharya
unlike what the title claims, this is more a quick read travelogue of isdell, and there is hardly anything if you are looking for brand management. However, if you want to have an understanding about what a ceo's life is all about, then you can quickly browse through it. But then Isdell can be forgiven if he has done that, coz can 1 honestly expect the ceo of the world's highest equity brand to have allowed us a peak into the nuts and bolts? maybe not!
Ankur
Awesome read! An autobiography with important business lessons carefully weaved in or shall I say a business book the story of which is told via a heart-warming autobiography. Must read for people who are trying to connect the non-profits and corporates to form a more sustainable 'social entrepreneurship' model.

Key takeaways-
Key business lessons
Connected Capitalism
Key World History events
Harshit Gupta
Is the story of his beginnings in Africa that I liked a lot. And then there was a bit of his talks about India and his tenure at the top of coke that wasn't the best of the book, but then at the end the examples he gave of connected capitalism were interesting again. Overall, quite liked the book, except for a few places where the CEO seemed to be a bit defensive.
Marina Zala
** Books 208 - 2014 **

Inspiring books from Mr. Neville Isdale and how his experience start from below until became CEO and chairman of Coca Cola. The story tells us to never give up, work hard and everything is start from small into bigger one! always dream that you can make it!

i love this biography books! i will give 3,9 stars! inspiring!
Du
Very interesting memoir. Not too much nitty gritty about Coke. There was a glossing over of New Coke and Coke Zero and the like. Isdell has lived in many countries and continents and that part of the book is interesting. I wouldn't say this is a management book, more of a memoir.
Vladimir Yunev
Неплохой рассказ истории успеха одного СЕО. Много интересных воспоминаний из жизни, например, о запуске бизнеса Coca Cola в России. Позабавил момент про Собчака в трусах с логотипом компании.

В целом же книга больше про воспоминания, чем про бизнес.
Roy Kruse
A memoir of joining the company in Zambia as a college graduate and moving up the ranks and around the world to the top job, Chairman and CEO. Very interesting business insights and helpful chapter on corporate responsibility.
Prasad Mahajan
A good story. Thing to remember: as you grow, you will see bad shit. Be mentally prepared. Traveling the world is a good thing, but you need to be prepared for it. Needs a lot of groundwork. Having a wife helps.
Juliana
Narration and style not to my liking. However, enjoyed the experience and learning points shared by author, although opinions seemed very one-sided - this is after all an autobiography.
Caroline
Very readable. I was expecting more about branding & marketing, but this book is more about Coke's business strategy. Nice SA/Africa connection... this is where Mr Isdell started.
Barend
An easy read covering some very tricky corporate challenges internal and external to Coke and people.
Really enjoyed it and took various business & life lessons from it.
Karan Pradeep
It is a well written book which surprisingly went fast maybe because being in the food industry myself I am seeing a lot of it in front of my eyes!!
Mason Kirksey
This was very clearly a book that was written to help make retirement money possible. Few leadership lessons and next to no business lessons.
Mik Chernomordikov
История роста одного человека внутри крупнейшей корпорации. Недостаточно эмоций и сути бизнеса. Про McDonalds понравилось намного больше.
Anuradha Goyal
Ex CEO of Coca-Cola talks about his journey in the company: http://www.anureviews.com/henna-for-t...
Vivek Tomer
Story just flows.....interesting to know how a real multinational works and what goes at the back of this great brand
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Dentro de Coca-Cola: Cómo convertí Coca-Cola en la marca más popular del planeta (Spanish Edition) Coca Cola por dentro: La historia de vida de un CEO en la construcción de la marca más popular del mundo. (Spanish Edition)

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