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Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
by
Jim Stengel
Ten years of research uncover the secret source of growth and profit …
Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.
Pulling from a unique ten year growth study involving 50,000 bra...more
Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term.
Pulling from a unique ten year growth study involving 50,000 bra...more
ebook, 336 pages
Published
December 27th 2011
by Crown Business
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If you can work past some of the "chest thumping" that Stengel does, there are some interesting ideas in this book that are worth considering. This e-book was sent to me from a friend, whose a part of a speaker's bureau to promote Stengel as a speaker, hence the self-promotion.
But, to my surprise,Stengel does have something to say. The basic premise is that companies that build their business model and marketing around ideals will outperform those that do not. He categorizes the ideals that can...more
But, to my surprise,Stengel does have something to say. The basic premise is that companies that build their business model and marketing around ideals will outperform those that do not. He categorizes the ideals that can...more
I really enjoyed this, a worthwhile read. The content is excellent and I completely agree with his ideas. His impressive experience and thorough research substantiate the ideas well, he convinced me!
The style was frustrating at times. To broaden that point, the audience is very small and I'm not in it. It felt like Stengel was writing to fellow titans of industry, which is why to some Goodreads reviewers he came off as arrogant (understandably). I didn't mind that, but some will. Also, it's defi...more
The style was frustrating at times. To broaden that point, the audience is very small and I'm not in it. It felt like Stengel was writing to fellow titans of industry, which is why to some Goodreads reviewers he came off as arrogant (understandably). I didn't mind that, but some will. Also, it's defi...more
It was a good book in terms of the general power of branding, but was misplaced in the cause and effect of that role in growth. Branding is huge in creating a successful business and when done by the best, the rewards of that effort are obvious. The problem I have here is that in terms of an economic indicator, this would be a lagging indicator. The power of a brand is an aftereffect of all the time, money, energy establishing that brand. So I would suggest the work spent cultivating the reliabl...more
If you can work past some of the "chest thumping" that Stengel does, there are some interesting ideas in this book that are worth considering. The book was sent to me from a speaker's bureau to promote Stengel as a speak, hence the self-promotion.
But Stengel does have something to say. The basic premise is that companies that build their business model and marketing around ideals will outperform those that do not. He categorizes the ideals that can be the basis for the model and marketing. He qu...more
But Stengel does have something to say. The basic premise is that companies that build their business model and marketing around ideals will outperform those that do not. He categorizes the ideals that can be the basis for the model and marketing. He qu...more
This book is a fantastic thought provoker and helps you really think about how you want to craft a business or product that actually means something. I am fully with Jim on his thoughts about business going forward. People are already selecting and will select products and services that go beyond just the product and the price. He talks about how people are looking to connect with a business at an emotional level.
I think anyone that is trying to craft a vision for where they want to take a busi...more
I think anyone that is trying to craft a vision for where they want to take a busi...more
thought this might be another collins book, but was pleasantly surprised by the depth of insight and transferable learnings. a gem that i'll surely return to study more thoroughly. must read for any brand marketer.
was really just this guy talking about his work at proctor and gamble, really got nothing out of it. A struggle to get through and I was listening to it.
It's really an easy reading book and talks about how we need to do good central to what we do for our consumers and customers and make money out of it. Loved it.
I really enjoyed this book - it's changed the way that I look at companies and their purpose in today's economy.
Some good ideas, but also a lot of stuff that works in theory but might not work in practice.
His resume is not as interesting as the business lessons.
It helps me understand how great businesses become great
Author is quite proud of himself. I couldn't make it through this book or past him promoting himself and how smart he is. I punted after 100 pages and I rarely punt.
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