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Media Worlds: Anthropology on New Terrain

3.5 of 5 stars 3.50  ·  rating details  ·  34 ratings  ·  3 reviews
This groundbreaking volume showcases the exciting work emerging from the ethnography of media, a burgeoning new area in anthropology that expands both social theory and ethnographic fieldwork to examine the way media—film, television, video—are used in societies around the globe, often in places that have been off the map of conventional media studies. The contributors, ke ...more
Paperback, 429 pages
Published October 23rd 2002 by University of California Press (first published January 1st 2002)
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Meghan Fidler
Like many edited volumes, some of the contributions to "Media Worlds" are better than others. My favorites were, in order of appearance:

1. Lila Abu-Lughod's “Egyptian Melodrama—Technology of the Modern Subject?” 115-133.

2. Purnima Mankekar's "Epic Contests: Television and Religious Identity in India.” 134-151.

3. Richard Wilk's “Television, Time, and the National Imaginary in Belize.” 171-188.

4. Debra Spitulnik's “Mobile Machines and Fluid Audiences: Rethinking Reception through Zambian Radio Cul
Slightly outdated but very insightful Media Worlds is an interesting glance at anthropology outside its classical comfort zone. Dealing with a host of case studies and research project from across the world, mostly from the late 90s, Media Worlds attempts to show how people interact and define themselves through their consumption or creation of television, radio and film. The book does have one severe limitation, its lack of tackling new media in any way, something that makes it quite obsolete i ...more
Vika Gardner
Unfortunately this collection is now too old. Social media was not even on the horizon of these articles.
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