When Ads Work: New Proof That Advertising Triggers Sales
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When Ads Work: New Proof That Advertising Triggers Sales

3.0 of 5 stars 3.00  ·  rating details  ·  2 ratings  ·  0 reviews
The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. When Ads Work argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales.
Hardcover, 209 pages
Published by M.E. Sharpe (first published April 1995)
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Other Editions (2)

When Ads Work: New Proof That Advertising Triggers Sales (Paperback)
When Ads Work (Hardcover)

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