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Location Based Marketing for Dummies
Learn to create a two-way dialog with customers with location-based services and smartphones Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establ ...more
ebook, 360 pages
Published August 10th 2011 by For Dummies
(first published July 26th 2011)
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The book I read to research this post was Location Based Marketing For Dummies by Aaron Strout et al which is a very good book which I bought from Amazon. This book is all about using Location Based Marketing websites to promote your business. The biggest website among these sites is Four Square but Facebook Places if it continues to be integrated with Facebook looks likely to become the biggest. There are lots of sites within this sphere each one a bit different to the rest so it may make sense ...more
Reading up on marketing management which is going through a fundamental change. This one around taking advantage of knowing customer's whereabouts thanks for proliferation of smart phone, GPS and social media (e.g. Foursquare). This book is geared toward small businesses - lots of tactical advices and straight forward go-to-market plans. I gave 3 stars because I was looking for more large corporate perspective (e.g. how to integrate location based with all the other channels). All in all, my tak ...more