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Evolutionary Psychology In The Business Sciences
by Gad Saad
All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their co ...more
Hardcover, 371 pages
Published July 9th 2011 by Springer
(first published January 1st 2011)
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The term “Business Sciences” historically has been a misnomer, if not an oxymoron, as business schools have tended to take an applied approach to educating their students through a focus on proximate problems, methods, and results. This emphasis on pragmatism over theoretical synthesis and sophistication lends itself to “flavor of the month” trends and fads at the expense of in-depth studies searching for integrated insight into how and why homo economicus make their consumption and production d ...more