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Hospitality Marketing: Principles and Practice
by
David Bowie
Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry.
Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the...more
Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the...more
Paperback, 392 pages
Published
June 1st 2004
by Butterworth-Heinemann
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