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E-Business & E-Commerce Management: Strategy, Implementation and Practice

3.69  ·  Rating Details ·  65 Ratings  ·  6 Reviews
This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers a
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Paperback, 768 pages
Published October 24th 2011 by Prentice Hall (first published 2001)
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Arevik Badalyan
Dec 26, 2015 Arevik Badalyan rated it really liked it
Shelves: pr-and-marketing
Very helpful. If you want to get a clear understanding about Digital Marketing, this is the right place to start.
Chris Soames
Apr 22, 2014 Chris Soames rated it really liked it  ·  review of another edition
One of the first books I read before entering the world of online marketing. Really helped me get a great grounding in the subject. Dave Chaffey has covered a lot in this area, I have even had the privilege of working with him. He now blogs on Digital Marketing regularly at Smart Insights.com. Well worth checking out to help stay on top of this every changing industry.
I would recommend to anyone interested in the area of online marketing
Gayan
Aug 15, 2016 Gayan marked it as to-read
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