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  <title><![CDATA[Understanding Media: The Extensions of Man]]></title>
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  <default_description>With a new introduction by Lewis H. Lapham

This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as &quot;the global village&quot; and &quot;the medium is the message&quot; are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.</default_description>
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  <original_title>Understanding Media: The Extensions of Man</original_title>
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      <name><![CDATA[Marshall McLuhan]]></name>
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    <body><![CDATA[This is one of the most important books of social theory from the middle of the last century, so why didn't I finish it? After all, it is about time I finally got around to it since I write about media.<br/><br/>First, I found it dated. The media has advanced far beyond the state that McLuhn cover...<a href="http://www.goodreads.com/review/show/57619495">more...</a>]]></body>
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    <review id="1849957">
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  <read_at>Mon Aug 01 00:00:00 -0700 2005</read_at>
  <date_added>Mon Jun 11 10:18:21 -0700 2007</date_added>
  <date_updated>Mon Jun 11 10:28:58 -0700 2007</date_updated>
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    <body><![CDATA[It's between this critique of Media and Benjamin's On Hashish, one of them has the answers.  He has the organs transplanted in formaldehyde under a red, hot light while the test samples are chilled in the refrigerator.  He drinks whatever Tom Wolfe is having, and says a whole lot that cannot be said...<a href="http://www.goodreads.com/review/show/1849957">more...</a>]]></body>
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    <review id="48829583">
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    <name><![CDATA[Micelle]]></name>
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  <date_added>Tue Mar 10 13:08:45 -0700 2009</date_added>
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    <body><![CDATA[In the 1960's, when normal (i.e. &quot;non-intellectual&quot;) people could tell you who Marshall McLuhan was, the word most likely to be associated with his name would be &quot;incomprehensabilty.&quot;  This is not without reason.  <br/><br/>Reading McLuhan is indeed a little like reading stereo a...<a href="http://www.goodreads.com/review/show/48829583">more...</a>]]></body>
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</review>
    <review id="38405767">
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  <date_added>Sat Nov 22 15:51:47 -0800 2008</date_added>
  <date_updated>Sat Nov 22 15:57:26 -0800 2008</date_updated>
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    <body><![CDATA[More in depth review coming, but McLuhan makes much of a distinction between oral culture, writing culture and print culture. He extends this to the change that comes with electronic media (Ong's secondary orality). All human activities and technologies are an extenstion of being. I find some of his...<a href="http://www.goodreads.com/review/show/38405767">more...</a>]]></body>
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</review>
    <review id="73756781">
    <user id="269489">
    <name><![CDATA[Liz]]></name>
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  <read_at>Wed Oct 07 11:41:37 -0700 2009</read_at>
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    <body><![CDATA[This book needs several reads. I am NOT convinced by &quot;Media Hot and Cold&quot;, it seems like an arbitrary way to classify media, especially in the digital age. <br/><br/>But for the most part, I pretty much agree with everything McLuhan says, and I'm often surprised how he's predicted the digi...<a href="http://www.goodreads.com/review/show/73756781">more...</a>]]></body>
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    <review id="42550860">
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  <title>Understanding Media: The Extension of Man (Routledge Classics)</title>
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  <read_at>Sat Jul 04 00:00:00 -0700 2009</read_at>
  <date_added>Sat Jan 10 05:48:46 -0800 2009</date_added>
  <date_updated>Sat Jul 04 09:50:01 -0700 2009</date_updated>
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    <body><![CDATA[I found this book to be pretty difficult to get through.  For two reasons - a) the ideas within are kind of radical to think about and b) it's not very well written.  I say I &quot;liked it&quot; because it was pretty interesting and thought-provoking.  But sometimes, it's tough to get on McLuhan's ...<a href="http://www.goodreads.com/review/show/42550860">more...</a>]]></body>
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    <review id="27776866">
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    <name><![CDATA[Matt]]></name>
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  <date_added>Sun Jul 20 08:20:27 -0700 2008</date_added>
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    <body><![CDATA[Marshall McLuhan has suffered the fate of many quotable philosophers and critics – like Nietzsche's pronouncement that “God is dead,” McLuhan's statement that “the medium is the message” has been tossed around by a populace that often fail to appreciate its full complexity.  Having now rea...<a href="http://www.goodreads.com/review/show/27776866">more...</a>]]></body>
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    <review id="18074791">
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    <name><![CDATA[Matthew]]></name>
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    <body><![CDATA[Ok. umm. wow and huh?<br/>The back of the book says &quot;infuriating, brilliant and incoherent&quot; and I say yes.<br/>THe is &quot;the media is the message&quot; which means to say all media, writing most importantly, but magazines, TV, movies, books, even weapons, cities, clothes all impart in...<a href="http://www.goodreads.com/review/show/18074791">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/18074791]]></url>
</review>
    <review id="45290247">
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    <name><![CDATA[Sarah]]></name>
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  <read_at>Thu Jan 01 00:00:00 -0800 2009</read_at>
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    <body><![CDATA[McLuhan was one of the first people to ask questions such as &quot;does it matter if I read <em>Hamlet</em>, watch it in a theater, see a movie version, or see it on TV?&quot; His answer is an emphatic yes. So while some of his work seems a little dated, McLuhan still gets a lot of credit for prodding people...<a href="http://www.goodreads.com/review/show/45290247">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/45290247]]></url>
</review>
    <review id="76720859">
    <user id="326124">
    <name><![CDATA[Anthony]]></name>
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  <date_added>Wed Nov 04 12:57:10 -0800 2009</date_added>
  <date_updated>Wed Nov 04 12:59:40 -0800 2009</date_updated>
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    <body><![CDATA[I must have started this book 30 and a half times. I have never actually finished the book and it will be a sad day when I do. Every time I come back to it, I feel like a new student of McLuhan and have no idea what I will learn. And I find that, at each beginning, I am deepening my understanding of...<a href="http://www.goodreads.com/review/show/76720859">more...</a>]]></body>
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    <review id="40016514">
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    <rating>4</rating>
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  <date_added>Sat Dec 13 10:10:20 -0800 2008</date_added>
  <date_updated>Sat Dec 13 10:14:23 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[this guy is a nut. 50%  of what he says is completely unintelligible bollocks, 20% of it is kind of interesting throw-away, and the other 30% is the most forward-thinking genius that has yet to be realized. its kind of like he was looking into the future through fogged lenses...couldn't quite make e...<a href="http://www.goodreads.com/review/show/40016514">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/40016514]]></url>
</review>
    <review id="63543370">
    <user id="2310105">
    <name><![CDATA[Kevin]]></name>
    <location><![CDATA[The United States]]></location>        
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  <title>Understanding Media: The Extensions of Man</title>
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  <image_url>http://photo.goodreads.com/books/1171912273m/126274.jpg</image_url>
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  <date_added>Tue Jul 14 21:43:02 -0700 2009</date_added>
  <date_updated>Tue Jul 14 21:43:02 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[McLuhan has a sort of quicksilver writing that slips through the cracks of your brain. Reading him you constantly double back, endlessly finding yourself stumped. I'm sure I'll get further into this in another go at reading it, but any meaning I got out of &quot;Media Hot and Cold&quot; the first go...<a href="http://www.goodreads.com/review/show/63543370">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/63543370]]></url>
</review>
    <review id="69277220">
    <user id="938428">
    <name><![CDATA[Anna]]></name>
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  <title>Understanding Media: The Extensions of Man</title>
  <average_rating>4.04</average_rating>
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  <date_added>Fri Aug 28 18:26:59 -0700 2009</date_added>
  <date_updated>Fri Aug 28 18:28:26 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is my second reading of this seminal and rather prophetic work. I am finding it even more relevant than it was even 5 years ago. This book should be revived from the back room it has been relegated to and should be required reading for any contemporary artist.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/69277220]]></url>
</review>
    <review id="24154326">
    <user id="849286">
    <name><![CDATA[Lucas]]></name>
    <location><![CDATA[Canada]]></location>        
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  <title>Understanding Media: The Extensions of Man</title>
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  <date_added>Tue Jun 10 10:50:29 -0700 2008</date_added>
  <date_updated>Tue Jun 10 10:50:38 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is a very important book to read. McLuhan effectively examines the effects of all media (telephones, electric lights, tv, print, ect..) upon society. His clear understanding of the power of man's extensions of self are well formed and outlined. His reference base swings from the Old Testament t...<a href="http://www.goodreads.com/review/show/24154326">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/24154326]]></url>
</review>
    <review id="50560186">
    <user id="2165454">
    <name><![CDATA[Sarah]]></name>
    <location><![CDATA[Santa Monica, CA]]></location>        
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  <read_at>Sun Aug 13 00:00:00 -0700 2006</read_at>
  <date_added>Thu Mar 26 17:18:31 -0700 2009</date_added>
  <date_updated>Thu Mar 26 17:18:42 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[McLuhan does not cite any of his sources, so when I read this I was equally skeptical and enthralled. Great way to rethink how we live our lives is changed be each new medium we create, from the wheel to the lightbulb to the internet.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/50560186]]></url>
</review>
    <review id="52069647">
    <user id="2205041">
    <name><![CDATA[Pete]]></name>
    <location><![CDATA[Toronto, ON, Canada]]></location>        
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    <rating>4</rating>
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  <read_at>Thu Apr 09 00:00:00 -0700 2009</read_at>
  <date_added>Thu Apr 09 09:42:41 -0700 2009</date_added>
  <date_updated>Thu Apr 09 09:50:25 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is a pretty dense read, but the ideas are mind-blowing. McLuhan redefines the way we look at the man-made world around us. A good book for anyone who has ever felt alienated or disconnected by technology.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/52069647]]></url>
</review>
    <review id="21966134">
    <user id="1152195">
    <name><![CDATA[Shawn]]></name>
    <location><![CDATA[Brooklyn, NY]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/1152195-shawn]]></url>
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  <title>Understanding Media: The Extensions of Man</title>
  <average_rating>4.04</average_rating>
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    <rating>5</rating>
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  <read_at>Mon Oct 20 20:19:20 -0700 2008</read_at>
  <date_added>Fri May 09 21:35:04 -0700 2008</date_added>
  <date_updated>Mon Oct 20 20:19:20 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[I bought this book after I saw Val Kilmer (as Jim Morrison) reading it in the movie, &quot;The Doors&quot; McLuhan completely altered my perception of simple everyday things like television, money and language. This work is often lumped into &quot;Television&quot; or &quot;Media Studies&quot; sectio...<a href="http://www.goodreads.com/review/show/21966134">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/21966134]]></url>
</review>
    <review id="4256808">
    <user id="255684">
    <name><![CDATA[Inggita]]></name>
    <location><![CDATA[Jakarta, Indonesia]]></location>        
    <url><![CDATA[http://www.goodreads.com/user/show/255684-inggita]]></url>
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  <image_url>http://photo.goodreads.com/books/1171912273m/126274.jpg</image_url>
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    <rating>3</rating>
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  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat Mar 01 00:00:00 -0800 2003</read_at>
  <date_added>Wed Aug 08 08:29:12 -0700 2007</date_added>
  <date_updated>Wed Aug 08 08:29:12 -0700 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[this is THE book for media majors - then how come i didn't finish it? it's because (1) my poor friend got the responsibility to present it, and we managed to run around the requirement to read the whole thing - i mean, it's our first semester and there's 20 books in the required reading list and 2 f...<a href="http://www.goodreads.com/review/show/4256808">more...</a>]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/4256808]]></url>
</review>
    <review id="62207717">
    <user id="2195567">
    <name><![CDATA[Maria]]></name>
    <location><![CDATA[Cork, 07, Ireland]]></location>        
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  <average_rating>4.04</average_rating>
  <image_url>http://photo.goodreads.com/books/1171912273m/126274.jpg</image_url>
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  <date_added>Sun Jul 05 09:27:30 -0700 2009</date_added>
  <date_updated>Sun Jul 05 09:50:40 -0700 2009</date_updated>
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    <body><![CDATA[It's a bit of a headwrecker to read at bed time. Will get back to it when I need something to chew on intellectually.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/62207717]]></url>
</review>
    <review id="78156674">
    <user id="1674504">
    <name><![CDATA[Jeff]]></name>
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  <read_at>Sat Aug 01 00:00:00 -0700 2009</read_at>
  <date_added>Tue Nov 17 20:19:50 -0800 2009</date_added>
  <date_updated>Tue Nov 17 20:21:14 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[Accurate predictions of the &quot;global village&quot; and lasers becoming &quot;death agents&quot;. I love you Marshall Mcluhan.]]></body>
    <url><![CDATA[http://www.goodreads.com/review/show/78156674]]></url>
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