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1st out of 8 books
—
2 voters
StoryBranding: Creating Stand-Out Brands Through The Power of Story
Why would a 30-year advertising verteran claim that most advertising is a waste of money?
Having worked on many famous brands as an advertising executive, Jim Signorelli has found that today, in order for advertising to be truly effective, the brand being promoted must work the way a good story works. Many brands continue to get in their own way with an over-reliance on edi...more
Having worked on many famous brands as an advertising executive, Jim Signorelli has found that today, in order for advertising to be truly effective, the brand being promoted must work the way a good story works. Many brands continue to get in their own way with an over-reliance on edi...more
Hardcover, 220 pages
Published
January 1st 2012
by Greenleaf Book Group Press
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As someone who writes stories and is interested in how to market brands for others, Jim Signorelli’s book, StoryBranding is right on time and because there was just so much information, I decided to focus on a couple of real key items which unlocked my perspective some on the brand marketing idea.
First, Jim Signorelli’s definition of a story goes like this: “A narrative about a character dealing with some obstacle to achieve some important goal” (p.31) With this in mind he tells us that both pro...more
First, Jim Signorelli’s definition of a story goes like this: “A narrative about a character dealing with some obstacle to achieve some important goal” (p.31) With this in mind he tells us that both pro...more
I thought I would expand my reading by signing up to review this book from GreenLeaf Book Group Press, whom kindly sent me a complimentary copy. After viewing the ridiculous high priced Super Bowl commercials, I flipped opened StoryBranding without any other knowledge on marketing. The book is in nonprofessional’s terms, along with a few quirky diagrams, so you do not have to be a marketing genius to understand it. Jim Signorelli’s view of marketing is simpler than you may think.
In today’s eco...more
In today’s eco...more
A lot of people hear the word MARKETING and heave a huge sigh of pain. It doesn’t have to be like that – and Jim Signorelli’s StoryBranding: Creating Stand-Out Brands Through the Power of Story takes it all together and boils it down to something that anyone can understand whether you are a marketing guy or simply someone who has something that they think people will want.
Jim takes the idea of marketing and copywriting and turns it into a brilliant and creative exercise. Using several tried and...more
Jim takes the idea of marketing and copywriting and turns it into a brilliant and creative exercise. Using several tried and...more
Jan 11, 2013
Nick Montgomery
added it
As a follow-up read to Scott Straten's "Unmarketing", I found some similarities between these two otherwise-unrelated books.
Both writers emphasize the importance of forging a connection with your audience/potentials. The difference with Jim's book "Storybranding" being that he offers a way to help find those "female-end" values that a business already stands for that will forge an emotional connection with the "male-end" values of the prospect client. I use female and male in that order only be...more
Both writers emphasize the importance of forging a connection with your audience/potentials. The difference with Jim's book "Storybranding" being that he offers a way to help find those "female-end" values that a business already stands for that will forge an emotional connection with the "male-end" values of the prospect client. I use female and male in that order only be...more
This is a good book for anyone trying to creat a brand. Even if the brand is just yourself.
Anyone in marketing should read this. It talks about how to use stories to creat a relationship between the brand and the customer. Once a relationship is formed the customer will most likely continue buying that brand for a lifetime.
This book walks you through the process of writing the brands story. It tells you why each step is important and how to do it.
I learned a lot from this book. Before reading...more
Anyone in marketing should read this. It talks about how to use stories to creat a relationship between the brand and the customer. Once a relationship is formed the customer will most likely continue buying that brand for a lifetime.
This book walks you through the process of writing the brands story. It tells you why each step is important and how to do it.
I learned a lot from this book. Before reading...more
Jim Signorelli's book is an outstanding presentation in learing to create your brand by the story you create in the marketplace. Everyone has a specific story that is being generated by their business whether they are aware of it or not. Signorelli's make you aware of the type of story that you are creating and how to exploit that for building a solid business with loyal followers that will commit to your brand long term. The book is easy to read, yet detailed in explanations and has chapter rev...more
Interesting study about the power of storytelling in our lives--in business, in marketing and how we relate to others. Anyone who wants to communicate effectively, has to read this book.
Clear and insightful, this book is a deceptively easy read. Jim's advice sticks in your head and calls out to you to re-read this book. A must read for any marketer today.
Winded
There's good info in this book, but it's definitely padded. If you are a marketing professional, you can skip right to chapter 8. Great techniques for coming up with resonant campaigns.
Interesting look at promotion; some very valid points made. This would be a good addition to the Library.
Oops..hit star button by mistake. I'm the author.
May 15, 2013
Mark
marked it as to-read
May 05, 2013
Story Lover X
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Apr 16, 2013
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Apr 11, 2013
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