Public Relations Writing: A Rhetorical Approach

by Michael L. Kent

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The practice of public relations has become increasingly complex -- practioners need more than "technical skills" to succeed, they need critical thinking, rhetorical and communication skills to adapt to sophisticated technological and diverse environments. "Public Relations Writing: A Rhetorical Approach "shows readers that successful communication thro...more

Paperback, 343 pages

Published October 10th 2010 by Allyn & Bacon

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