Starting Your Career as a Freelance Web Designer

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Starting Your Career as a Freelance Web Designer

by Neil Tortorella (Goodreads Author)

4.0 of 5 stars 4.00 · rating details · 8 ratings · 3 reviews

Break out of the cubicle and gain the business savvy you need to launch your own freelance web design business with Starting Your Career as a Freelance Web Designer! Written by seasoned pro Neil Tortorella, this book guides web designers step-by-step down the path to success and helps them avoid common pitfalls. Jam-packed with practical know-how, this book also contains t...more

Paperback, 256 pages

Published August 16th 2011 by Allworth Press

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Sep 23, 2012 Chad Warner rated it 5 of 5 stars

Shelves: business, non-fiction, web-design, marketing

I’m starting to freelance as a part-time web designer, so this book was exactly what I needed. It addresses all areas of freelance web design, including the design process, rates and billing, contracts, insurance, client relations, and marketing. Tortorella emphasizes the importance of planning at every stage, from launching the business to project management to marketing. To paraphrase Tortorella, take responsibility and initiative rather than simply letting your freelance business happen to yo...more

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Jan 11, 2012 Kylara rated it 4 of 5 stars

Shelves: computer-books

I found this book to be extremely helpful. It made me think about steps of the freelance business that I had not even thought of. If you plan on starting a web design business, this book is a great beginner book to make you think and help you prepare for you journey in freelancing.

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Sep 12, 2012 Allie rated it 5 of 5 stars

Shelves: technology, non-fiction

This is my #1 reference for all work with our company.
Even though we are doing iOS dev and not web, it is 100% useful when it comes to what needs to be done to run a successful freelance company.

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About Neil Tortorella

Based in the Greater Fort Lauderdale, FL area, Neil Tortorella brings with him over 35 years experience as an award-winning graphic designer, writer and marketing consultant. He has operated his own design and marketing consulting practice, Tortorella Design, for over 20 years. Through Tortorella Design, Neil has worked with several Fortune 500, along with small to mid-sized companies, to develop...more Based in the Greater Fort Lauderdale, FL area, Neil Tortorella brings with him over 35 years experience as an award-winning graphic designer, writer and marketing consultant. He has operated his own design and marketing consulting practice, Tortorella Design, for over 20 years. Through Tortorella Design, Neil has worked with several Fortune 500, along with small to mid-sized companies, to develop pragmatic solutions to their communications challenges. His key strength is blending branding and marketing strategy with memorable visuals and copy to create a distinctive impression in the minds of his clients’ audiences.

In addition to graphic and Web design, Tortorella provides marketing consulting for independent professionals and small businesses in the service sector, to identify their best target markets and formulate smart, low-cost strategies to reach them and win more business.

Neil is a cofounder and management team member of CreativeLatitude.com , a popular web site and resource for creatives and the clients they serve. The site provides information about the creative process, ethical business practices, marketing and promotion and a wide array of articles, links and resources. He is also associated with No!Spec.com, a site that combats the proliferation of speculative work requests.

He is also an avid writer on marketing, promotion and business topics. He authors two popular blogs, “Inside the Marketing Mind. and neiltortorella.com/blog” Neil’s writing can also be found on BoDo – Business of Design online, where he’s a founding team partner and author of the Marketing Minute. In addition, Tortorella is a contributing author for HOW Magazine, a leading graphic design publication.

He conducts workshops and presentations about self-promotion, sales and marketing to numerous groups, business clubs and organizations including the American Society of Media Photographers, SBA partner SCORE – Counselors to Small Business, chambers of commerce and is a frequent speaker at local colleges and universities. He was a speaker at the 2009 HOW Design Conference in Austin, TX and is a regular speaker at IndieConf, held year year in Raleigh, NC.

Tortorella is featured in the book, The Savvy Designer’s Guide to Success, by Jeff Fisher, published by HOW Design Books, Cincinnati, OH and in Creatively Self Employed, by Kristen Fisher. He is also featured in, Design Matters: Portfolios, by Maura Keller, published by Rockport Publishers. His work has also been featured in Pitney Bowes’ Priorities Magazine and HOW Magazine.

Neil is also a member of the Authors Guild.
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