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Membidik Pasar Indonesia: Segmentasi, Targeting, Dan Positioning

3.80  ·  Rating Details  ·  46 Ratings  ·  2 Reviews
Krisis masih berlanjut. Daya beli masyarakat Indonesia makin terpuruk. Tak ada cara lain mendekati pasar ini selain melakukan segmentasi, targeting, dan positioning yang tepat, terarah, dan efisien. Itulah saat yang tepat untuk mengevaluasi kembali pasar sasaran Anda. Buku ini secara komprehensif mengulas tentang apa dan bagaimana pasar Indonesia: bagaimana melihat dan mem ...more
Paperback, 645 pages
Published January 1998 by Gramedia Pusataka Utama
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