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Changing Minds: The Art and Science of Changing Our Own and Other Peoples Minds

3.54 of 5 stars 3.54  ·  rating details  ·  309 ratings  ·  26 reviews
Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a ...more
Hardcover, 288 pages
Published April 1st 2004 by Harvard Business Review Press (first published 2004)
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This book was extremely disappointing. Despite its subtitle, it really never talks much about the art and science of changing our own and other people's minds. A far more appropriate subtitle would be: Examples of Famous People Who Changed Their Minds With No Explanation For Why or How, and Some Other Stuff I Think Is Interesting

The first three chapters, apparently, explain how people change their minds. It makes a claim that mind change happens over time, not with sudden epiphanies, but give no
I went into this book expecting little, and, despite the author's professed knowledge to the contrary, it failed to change my mind. Gardner is known for his work in education on multiple intelligences. Here, he repackages things for a business audience and trys just as hard to sort various concepts and strategies into levers and forms and I don't remember what other terms. He has 7 strategies that all start with "re" - but if this is for simplicity's sake, I don't know that elements like "repres ...more
Henry Manampiring
Oct 28, 2007 Henry Manampiring rated it 2 of 5 stars  ·  review of another edition
Recommends it for: anyone with too much time or wanting to impress chicks (CERTAIN type, that is)
A waste of 80% of my time and money. It's irony that the book started by explaining the 80:20 principle as illustration, because that's just exactly what the book is all about. 20% of the book already covers 80% of the idea, the rest is rather lengthy reiteration of the previous points.

Don't get me wrong. Gardner does propose new ideas (to me). The 7 levers of mind change is useful and quick summary of his earlier concept of multiple intelligences is a nice bonus. But the rest is examples and st
Little of interest,

I stopped reading when I got to the part about how BP transformed into
a great company.

Many dead from a refinery explosion & the GOM spill later leaves one
wondering if the author knows what he's talking about.
James Andersen
This book is indeed quite insightful, it provides a means of Mind-Changing that is I believe rooted in more profound ways then the typical run-of-the-mill book on manipulation and persuasion.

This book provides many examples to illustrate common themes that are present behind many levels of society and relationships within society, from the mind-changing that goes on at the national level to the mind-changing that goes on in the bedroom; from the mind-changing that goes on in the foreground to t
I read this cover to cover. It is like a long psychology today article, or like an informal chat over a beer with a tenured professor who did enough in the past that no one is reviewing his research or his teaching anymore. The book is a loose collection of anecdotes, I imagine Gardner reading some biographies he thought were interesting and then suddenly realizing he had to publish something soon so he thought about what did these diverse people have in common and then he gave it some structure ...more
The contents of the mind -- The forms of the mind -- The power of early theories -- Leading a diverse population -- Leading an institution : how to deal with a uniform population -- Changing minds indirectly - through scientific discoveries, scholarly breakthroughs, and artistic creations -- Mind changing in a formal setting -- Mind changing up close -- Changing ones own mind -- Epilogue : the future of mind changing.
Bibhu Ashish
A systematic way of looking at the task of changing one's POV. You may be working as a professional or you may be a leader in some business corporation or leading a nation,this book is definitely going to help in any small or big argument you find yourself in.The author has given a good framework to use when we want to change peoples' viewpoint.What I loved about the book is the systematic way of approaching the complex phenomena of change in people's perception about the incidents.The book has ...more
Eliezer Sneiderman
While there are some interesting points in this book, it feels to much like a business school book. There are a lot of anecdotes to back up Gardner's assertions but not much research here.

On one side, I think it is important to see people has having multiple strengths. People do not think in one fashion. On the other side, to say that one's thinking is consistent and type-able is ridiculous.

I distrust any book with a taxonomy. People are holistic, not types. The advantage of Gardner over most
Drazen Nikolić
Jul 30, 2012 Drazen Nikolić rated it 2 of 5 stars  ·  review of another edition
Recommends it for: no one :)
Recommended to Drazen by: Sanja Bertović
Shelves: 2012
I found example stories from this book to be interesting and poignant, maybe even good-to-know trivia, but a lot of the book's content is repetitive and you have the feeling that nothing crucial or innovative is being said or pointed out as you read on. I definitely wouldn't recommend this book to anyone involved with psychology or psychiatry since it's written in plain language readable for a wide population. As a brief introduction to the subject of "changing minds" this book is justified, but ...more
Izabela Kolar Furjan
Promijeniti mišljenje 188 Umijeće i znanost o mijenjanju našeg i mišljenja drugih ljudi

Algoritam 2004 953-220-411-3
I'm actually reading this for a class, and I gotta say, it's a really fascinating read. Gardner prefers a mix of cognitive/ behavioral psychology, with an emphasis on the cognitive side. He's got some pretty interesting ideas -- I like his breakdown of multiple types of intelligences -- and he uses both current science and anecdotal examples to illustrate his arguments.

Unfortunately, for the class I kind of have to jump around in my reading and I have two other class-required books I'm reading
Howard Gardner is the cognitive psychologist who developed the theory of 8 types of intelligence (now 9 types) in the late 80's. This book, "Changing Minds", is an excellent expansion on this theory, illustrating through the lens of cognitive psychology how we change our own minds and others. The information in this book can be applied to many aspects of life-- I will certainly adapt my teaching and professional development strategies in new ways.
Jared Newswanger
A little repetitive and less academic than I would have liked, it seemed like he was trying to be Malcolm Gladwell with this one, but despite all the anecdotal non-sense, it was full of great insight that were very interesting to think about. Howard Gardner is the rare guy that will definately still be discussed 100 years from now.
This is the last book recommended by Oprah that I will read....written for the "very" average pop consumer. Everything you need to know from this book can be learned in the first 30 pages, which are not bad, but the rest....
- i like gardener, so enjoyed the book
- good info for those of us out there who favor cognition/thoughts/mind as a dominant player (cognitive-minded; cognitive-oriented/orientation; CBT; Self-Leadership)
This book is awesome! I got this book and read it years ago and never put it down till i finished it. I love it. Then i wanted to read Gardner's Mind Books. Currently reading Creating Minds. <3
May 06, 2010 Michelle marked it as to-read  ·  review of another edition
I want to read "Changing minds: The Art and Science of Changing our own and Other people's minds (Leading for the Common Good" because sometimes peoples minds just need to be changed.
Dewey Norton
Analysis of how people change their minds about something important and techniques available to change someone's mind. Hugely practical and well written by a great psychologist.
Interesting, but not a mind changer or wowzer at all. But it was for purposes of school that I read it. Required reading doesn't always make for great reading!
Riccardo Paterni
So far interesting yet quite dry sort of writing and conceptualizing... at the same time the topic is complex and cannot be superficially developed...
Mari Nisha
And interesting read regarding the process our minds will follow to change..... you just have to be used to Gardner's narrative style.
Intriguing ideas from Gardner. I am looking forward to reading more about his theory of multiple intelligences.
Interesting framework that fits in nicely with behaviour change. Bit too much waffle for my liking.
Myood Bss

Waste of my time indeed. I just couldn't find a way to enjoy this book at all!
A book that puts science into the art of changing minds that is refreshing.
Pavel marked it as to-read
Aug 01, 2015
Ronald added it
Jul 30, 2015
Graham Mumm
Graham Mumm marked it as to-read
Jul 28, 2015
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Jul 26, 2015
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Howard Gardner is the John H. and Elisabeth A. Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education. He also holds positions as Adjunct Professor of Psychology at Harvard University and Senior Director of Harvard Project Zero. Among numerous honors, Gardner received a MacArthur Prize Fellowship in 1981. He has received honorary degrees from 26 colleges and univers ...more
More about Howard Gardner...
Frames Of Mind: The Theory Of Multiple Intelligences Five Minds for the Future Multiple Intelligences: New Horizons in Theory and Practice The Unschooled Mind: How Children Think And How Schools Should Teach Creating Minds: An Anatomy of Creativity as Seen Through the Lives of Freud, Einstein, Picasso, Stravinsky, Eliot, Graham, and Gandhi

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