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  <title><![CDATA[Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics]]></title>
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  <description><![CDATA[Why do so many otherwise rational individuals make irrational decisions when it comes to money? Financial journalist Gary Belsky and Cornell University psychology professor Thomas Gilovich contend the answers can be found--and the deficiencies remedied--with help from a relatively new science called behavioral economics. Still largely unknown outside academic circles, the field can be traced to research on the impact of rewards and punishments on human judgment and decision- making that first were undertaken at Jerusalem's Hebrew University some 30 years ago.  In <em>Why Smart People Make Big Money Mistakes </em>, Belsky and Gilovich update this pioneering work and show readers how to understand exactly why they invest, spend, and save as they do. More importantly, using examples that everyone can identify with and language that anyone can understand, the authors offer dozens of workable suggestions that can help readers manage their money better. &quot;We believe that by identifying the psychological causes behind many types of financial decisions,&quot; they write, &quot;you can effectively change your behavior in ways that will ultimately put more money in your pocket and help you keep more of what you already have.&quot; <em>--Howard Rothman</em>]]></description>
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  <title>
    <![CDATA[Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics]]>
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    <![CDATA[Why do so many otherwise rational individuals make irrational decisions when it comes to money? Financial journalist Gary Belsky and Cornell University psychology professor Thomas Gilovich contend the answers can be found--and the deficiencies remedied--with help from a relatively new science called behavioral economics. Still largely unknown outside academic circles, the field can be traced to research on the impact of rewards and punishments on human judgment and decision- making that first were undertaken at Jerusalem's Hebrew University some 30 years ago.  In <em>Why Smart People Make Big Money Mistakes </em>, Belsky and Gilovich update this pioneering work and show readers how to understand exactly why they invest, spend, and save as they do. More importantly, using examples that everyone can identify with and language that anyone can understand, the authors offer dozens of workable suggestions that can help readers manage their money better. &quot;We believe that by identifying the psychological causes behind many types of financial decisions,&quot; they write, &quot;you can effectively change your behavior in ways that will ultimately put more money in your pocket and help you keep more of what you already have.&quot; <em>--Howard Rothman</em>]]>
  </description>
  <published>1999</published>
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    <body><![CDATA[So far, this book is incredibly eye-opening.  I like the simple, friendly writing style, the hypothetical questions and narrative examples, and the fact that the very basic and easy-to-follow prose still references the scholarly background of each idea so the reader can follow up in more detail on h...<a href="http://www.goodreads.com/review/show/81614572">more...</a>]]></body>
    
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    <![CDATA[Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics]]>
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    <![CDATA[Why do so many otherwise rational individuals make irrational decisions when it comes to money? Financial journalist Gary Belsky and Cornell University psychology professor Thomas Gilovich contend the answers can be found--and the deficiencies remedied--with help from a relatively new science called behavioral economics. Still largely unknown outside academic circles, the field can be traced to research on the impact of rewards and punishments on human judgment and decision- making that first were undertaken at Jerusalem's Hebrew University some 30 years ago.  In <em>Why Smart People Make Big Money Mistakes </em>, Belsky and Gilovich update this pioneering work and show readers how to understand exactly why they invest, spend, and save as they do. More importantly, using examples that everyone can identify with and language that anyone can understand, the authors offer dozens of workable suggestions that can help readers manage their money better. &quot;We believe that by identifying the psychological causes behind many types of financial decisions,&quot; they write, &quot;you can effectively change your behavior in ways that will ultimately put more money in your pocket and help you keep more of what you already have.&quot; <em>--Howard Rothman</em>]]>
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  <published>1999</published>
</book>

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  <read_at>Tue Aug 01 00:00:00 -0700 2000</read_at>
  <date_added>Sat Sep 20 14:27:08 -0700 2008</date_added>
  <date_updated>Sat Sep 20 14:28:09 -0700 2008</date_updated>
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    <body><![CDATA[Why Smart People Make Big Money Mistakes<br/>Gary Belsky and Thomas Gilovich<br/><br/>This book looks at the behavioral psychology of why people make the financial decisions they do.<br/><br/>Chapter 1 – Mentally categorizing money<br/>We place different values on the same dollar amounts.  O...<a href="http://www.goodreads.com/review/show/33373984">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/33373984]]></url>
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</review>
      <review>
  <id>59374712</id>
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    <id>1654031</id>
    <name><![CDATA[Mona]]></name>
    <location><![CDATA[Victorville, CA]]></location>
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    <![CDATA[Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics]]>
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  <average_rating>3.88</average_rating>
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    <![CDATA[Why do so many otherwise rational individuals make irrational decisions when it comes to money? Financial journalist Gary Belsky and Cornell University psychology professor Thomas Gilovich contend the answers can be found--and the deficiencies remedied--with help from a relatively new science called behavioral economics. Still largely unknown outside academic circles, the field can be traced to research on the impact of rewards and punishments on human judgment and decision- making that first were undertaken at Jerusalem's Hebrew University some 30 years ago.  In <em>Why Smart People Make Big Money Mistakes </em>, Belsky and Gilovich update this pioneering work and show readers how to understand exactly why they invest, spend, and save as they do. More importantly, using examples that everyone can identify with and language that anyone can understand, the authors offer dozens of workable suggestions that can help readers manage their money better. &quot;We believe that by identifying the psychological causes behind many types of financial decisions,&quot; they write, &quot;you can effectively change your behavior in ways that will ultimately put more money in your pocket and help you keep more of what you already have.&quot; <em>--Howard Rothman</em>]]>
  </description>
  <published>1999</published>
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    <rating>5</rating>
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  <read_at>Fri Jun 12 00:00:00 -0700 2009</read_at>
  <date_added>Fri Jun 12 01:47:39 -0700 2009</date_added>
  <date_updated>Fri Jun 12 01:51:14 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I found this book fascinating. So fascinating that I read it in one four hour flight with yapping seat partner. <br/><br/>It looks at behavioral/psychological reasons we make the choices we do with our finances. The games and quizzes illustrate just how common our decisions are and explains why we m...<a href="http://www.goodreads.com/review/show/59374712">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/59374712]]></url>
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</review>
      <review>
  <id>58150309</id>
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    <id>2242165</id>
    <name><![CDATA[Tyler]]></name>
    <location><![CDATA[Tooele, UT]]></location>
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  <title>
    <![CDATA[Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics]]>
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  <average_rating>3.88</average_rating>
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  <description>
    <![CDATA[Why do so many otherwise rational individuals make irrational decisions when it comes to money? Financial journalist Gary Belsky and Cornell University psychology professor Thomas Gilovich contend the answers can be found--and the deficiencies remedied--with help from a relatively new science called behavioral economics. Still largely unknown outside academic circles, the field can be traced to research on the impact of rewards and punishments on human judgment and decision- making that first were undertaken at Jerusalem's Hebrew University some 30 years ago.  In <em>Why Smart People Make Big Money Mistakes </em>, Belsky and Gilovich update this pioneering work and show readers how to understand exactly why they invest, spend, and save as they do. More importantly, using examples that everyone can identify with and language that anyone can understand, the authors offer dozens of workable suggestions that can help readers manage their money better. &quot;We believe that by identifying the psychological causes behind many types of financial decisions,&quot; they write, &quot;you can effectively change your behavior in ways that will ultimately put more money in your pocket and help you keep more of what you already have.&quot; <em>--Howard Rothman</em>]]>
  </description>
  <published>1999</published>
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    <rating>5</rating>
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  <read_at>Wed Nov 15 00:00:00 -0800 2000</read_at>
  <date_added>Tue Jun 02 00:10:39 -0700 2009</date_added>
  <date_updated>Tue Jun 02 00:25:29 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I loved this one! If you're at all interested in cognitive science or behavioral finance, this is a great intro to the subject. Each chapter begins with a scenario where you have to choose the best course of action, then points out the process our brains go through to make these choices. You will le...<a href="http://www.goodreads.com/review/show/58150309">more...</a>]]></body>
    
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      <review>
  <id>10634101</id>
    <user>
    <id>239087</id>
    <name><![CDATA[Mark]]></name>
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    <![CDATA[Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics]]>
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  <average_rating>3.88</average_rating>
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    <![CDATA[Why do so many otherwise rational individuals make irrational decisions when it comes to money? Financial journalist Gary Belsky and Cornell University psychology professor Thomas Gilovich contend the answers can be found--and the deficiencies remedied--with help from a relatively new science called behavioral economics. Still largely unknown outside academic circles, the field can be traced to research on the impact of rewards and punishments on human judgment and decision- making that first were undertaken at Jerusalem's Hebrew University some 30 years ago.  In <em>Why Smart People Make Big Money Mistakes </em>, Belsky and Gilovich update this pioneering work and show readers how to understand exactly why they invest, spend, and save as they do. More importantly, using examples that everyone can identify with and language that anyone can understand, the authors offer dozens of workable suggestions that can help readers manage their money better. &quot;We believe that by identifying the psychological causes behind many types of financial decisions,&quot; they write, &quot;you can effectively change your behavior in ways that will ultimately put more money in your pocket and help you keep more of what you already have.&quot; <em>--Howard Rothman</em>]]>
  </description>
  <published>1999</published>
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    <rating>3</rating>
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  <read_at>Sat Dec 01 00:00:00 -0800 2007</read_at>
  <date_added>Tue Dec 18 11:02:48 -0800 2007</date_added>
  <date_updated>Tue Dec 18 11:13:04 -0800 2007</date_updated>
  <read_count></read_count>
    <body><![CDATA[Basic behavioral economics that cites the same studies as several other books (who knows - maybe this book distilled those studies first, but I read it later).<br/><br/>As a first book on the subject, it might be quite useful. There's no doubt that our own behavior can be a detriment in many ways to...<a href="http://www.goodreads.com/review/show/10634101">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/10634101]]></url>
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      <review>
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    <![CDATA[Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics]]>
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  <average_rating>3.88</average_rating>
  <ratings_count>43</ratings_count>
  <description>
    <![CDATA[Why do so many otherwise rational individuals make irrational decisions when it comes to money? Financial journalist Gary Belsky and Cornell University psychology professor Thomas Gilovich contend the answers can be found--and the deficiencies remedied--with help from a relatively new science called behavioral economics. Still largely unknown outside academic circles, the field can be traced to research on the impact of rewards and punishments on human judgment and decision- making that first were undertaken at Jerusalem's Hebrew University some 30 years ago.  In <em>Why Smart People Make Big Money Mistakes </em>, Belsky and Gilovich update this pioneering work and show readers how to understand exactly why they invest, spend, and save as they do. More importantly, using examples that everyone can identify with and language that anyone can understand, the authors offer dozens of workable suggestions that can help readers manage their money better. &quot;We believe that by identifying the psychological causes behind many types of financial decisions,&quot; they write, &quot;you can effectively change your behavior in ways that will ultimately put more money in your pocket and help you keep more of what you already have.&quot; <em>--Howard Rothman</em>]]>
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  <published>1999</published>
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  <read_at>Sun Sep 27 00:00:00 -0700 2009</read_at>
  <date_added>Sun Sep 27 17:47:22 -0700 2009</date_added>
  <date_updated>Mon Sep 28 04:06:51 -0700 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[outlines faulty decision making processes behind investing decisions and, amongst other things, concludes that the majority of people would be better off investing in index funds. Future reading: &quot;How We Know What Isn't So&quot;, Amos Tversky, Daniel Kahneman.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/72705419]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/72705419]]></link>
</review>
      <review>
  <id>45563067</id>
    <user>
    <id>863372</id>
    <name><![CDATA[Natalie]]></name>
    <location><![CDATA[Sandy, UT]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/863372-natalie]]></link>
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  <id type="integer">125820</id>
  <isbn>0684859386</isbn>
  <isbn13>9780684859385</isbn13>
  <text_reviews_count type="integer">12</text_reviews_count>
  <title>
    <![CDATA[Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171906250m/125820.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171906250s/125820.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/125820.Why_Smart_People_Make_Big_Money_Mistakes_And_How_To_Correct_Them_Lessons_From_The_New_Science_Of_Behavioral_Economics</link>
  <average_rating>3.88</average_rating>
  <ratings_count>43</ratings_count>
  <description>
    <![CDATA[Why do so many otherwise rational individuals make irrational decisions when it comes to money? Financial journalist Gary Belsky and Cornell University psychology professor Thomas Gilovich contend the answers can be found--and the deficiencies remedied--with help from a relatively new science called behavioral economics. Still largely unknown outside academic circles, the field can be traced to research on the impact of rewards and punishments on human judgment and decision- making that first were undertaken at Jerusalem's Hebrew University some 30 years ago.  In <em>Why Smart People Make Big Money Mistakes </em>, Belsky and Gilovich update this pioneering work and show readers how to understand exactly why they invest, spend, and save as they do. More importantly, using examples that everyone can identify with and language that anyone can understand, the authors offer dozens of workable suggestions that can help readers manage their money better. &quot;We believe that by identifying the psychological causes behind many types of financial decisions,&quot; they write, &quot;you can effectively change your behavior in ways that will ultimately put more money in your pocket and help you keep more of what you already have.&quot; <em>--Howard Rothman</em>]]>
  </description>
  <published>1999</published>
</book>

    <rating>3</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
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          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sun Feb 01 00:00:00 -0800 2009</read_at>
  <date_added>Fri Feb 06 10:08:49 -0800 2009</date_added>
  <date_updated>Fri Feb 06 10:10:23 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[I thought Freakanomics and Predictably Irrational were better. This is a variation on the same theme, but written at a more practical level rather than a revealing series of studies. Helpful.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/45563067]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/45563067]]></link>
</review>
      <review>
  <id>45667176</id>
    <user>
    <id>1068293</id>
    <name><![CDATA[Josh]]></name>
    <location><![CDATA[Fort Bragg, CA]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1068293-josh]]></link>
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  <id type="integer">125820</id>
  <isbn>0684859386</isbn>
  <isbn13>9780684859385</isbn13>
  <text_reviews_count type="integer">12</text_reviews_count>
  <title>
    <![CDATA[Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171906250m/125820.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171906250s/125820.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/125820.Why_Smart_People_Make_Big_Money_Mistakes_And_How_To_Correct_Them_Lessons_From_The_New_Science_Of_Behavioral_Economics</link>
  <average_rating>3.88</average_rating>
  <ratings_count>43</ratings_count>
  <description>
    <![CDATA[Why do so many otherwise rational individuals make irrational decisions when it comes to money? Financial journalist Gary Belsky and Cornell University psychology professor Thomas Gilovich contend the answers can be found--and the deficiencies remedied--with help from a relatively new science called behavioral economics. Still largely unknown outside academic circles, the field can be traced to research on the impact of rewards and punishments on human judgment and decision- making that first were undertaken at Jerusalem's Hebrew University some 30 years ago.  In <em>Why Smart People Make Big Money Mistakes </em>, Belsky and Gilovich update this pioneering work and show readers how to understand exactly why they invest, spend, and save as they do. More importantly, using examples that everyone can identify with and language that anyone can understand, the authors offer dozens of workable suggestions that can help readers manage their money better. &quot;We believe that by identifying the psychological causes behind many types of financial decisions,&quot; they write, &quot;you can effectively change your behavior in ways that will ultimately put more money in your pocket and help you keep more of what you already have.&quot; <em>--Howard Rothman</em>]]>
  </description>
  <published>1999</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
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          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Wed Feb 07 00:00:00 -0800 2007</read_at>
  <date_added>Sat Feb 07 13:30:29 -0800 2009</date_added>
  <date_updated>Sat Feb 07 13:31:30 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is a great overview of behavioral finance and really highlights some of the unconscious errors we make in making financial decisions]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/45667176]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/45667176]]></link>
</review>
      <review>
  <id>39195553</id>
    <user>
    <id>1771295</id>
    <name><![CDATA[Peter]]></name>
    <location><![CDATA[New York, NY]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1771295-peter]]></link>
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  <id type="integer">125820</id>
  <isbn>0684859386</isbn>
  <isbn13>9780684859385</isbn13>
  <text_reviews_count type="integer">12</text_reviews_count>
  <title>
    <![CDATA[Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171906250m/125820.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171906250s/125820.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/125820.Why_Smart_People_Make_Big_Money_Mistakes_And_How_To_Correct_Them_Lessons_From_The_New_Science_Of_Behavioral_Economics</link>
  <average_rating>3.88</average_rating>
  <ratings_count>43</ratings_count>
  <description>
    <![CDATA[Why do so many otherwise rational individuals make irrational decisions when it comes to money? Financial journalist Gary Belsky and Cornell University psychology professor Thomas Gilovich contend the answers can be found--and the deficiencies remedied--with help from a relatively new science called behavioral economics. Still largely unknown outside academic circles, the field can be traced to research on the impact of rewards and punishments on human judgment and decision- making that first were undertaken at Jerusalem's Hebrew University some 30 years ago.  In <em>Why Smart People Make Big Money Mistakes </em>, Belsky and Gilovich update this pioneering work and show readers how to understand exactly why they invest, spend, and save as they do. More importantly, using examples that everyone can identify with and language that anyone can understand, the authors offer dozens of workable suggestions that can help readers manage their money better. &quot;We believe that by identifying the psychological causes behind many types of financial decisions,&quot; they write, &quot;you can effectively change your behavior in ways that will ultimately put more money in your pocket and help you keep more of what you already have.&quot; <em>--Howard Rothman</em>]]>
  </description>
  <published>1999</published>
</book>

    <rating>5</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
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          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Wed Dec 03 09:09:39 -0800 2008</date_added>
  <date_updated>Wed Dec 03 09:58:38 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[A fantastic study of behavioral finance that anyone with a checkbook, credit cards, or a savings account should read!]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/39195553]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/39195553]]></link>
</review>
      <review>
  <id>78940195</id>
    <user>
    <id>1735475</id>
    <name><![CDATA[Erin]]></name>
    <location><![CDATA[The United States]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1735475-erin]]></link>
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  <isbn>0684859386</isbn>
  <isbn13>9780684859385</isbn13>
  <text_reviews_count type="integer">12</text_reviews_count>
  <title>
    <![CDATA[Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171906250m/125820.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171906250s/125820.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/125820.Why_Smart_People_Make_Big_Money_Mistakes_And_How_To_Correct_Them_Lessons_From_The_New_Science_Of_Behavioral_Economics</link>
  <average_rating>3.88</average_rating>
  <ratings_count>43</ratings_count>
  <description>
    <![CDATA[Why do so many otherwise rational individuals make irrational decisions when it comes to money? Financial journalist Gary Belsky and Cornell University psychology professor Thomas Gilovich contend the answers can be found--and the deficiencies remedied--with help from a relatively new science called behavioral economics. Still largely unknown outside academic circles, the field can be traced to research on the impact of rewards and punishments on human judgment and decision- making that first were undertaken at Jerusalem's Hebrew University some 30 years ago.  In <em>Why Smart People Make Big Money Mistakes </em>, Belsky and Gilovich update this pioneering work and show readers how to understand exactly why they invest, spend, and save as they do. More importantly, using examples that everyone can identify with and language that anyone can understand, the authors offer dozens of workable suggestions that can help readers manage their money better. &quot;We believe that by identifying the psychological causes behind many types of financial decisions,&quot; they write, &quot;you can effectively change your behavior in ways that will ultimately put more money in your pocket and help you keep more of what you already have.&quot; <em>--Howard Rothman</em>]]>
  </description>
  <published>1999</published>
</book>

    <rating>5</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Mon Dec 21 00:00:00 -0800 2009</read_at>
  <date_added>Wed Nov 25 06:35:40 -0800 2009</date_added>
  <date_updated>Mon Dec 21 05:43:27 -0800 2009</date_updated>
  <read_count></read_count>
    <body><![CDATA[This is a great book to start thinking about your money.  It is not over the top sophisticated and it gives the information in a format keeps you reading.  Practical advice about money management and how to change a few small things to help your financial situation.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/78940195]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/78940195]]></link>
</review>
      <review>
  <id>19091119</id>
    <user>
    <id>328137</id>
    <name><![CDATA[Kevin]]></name>
    <location><![CDATA[New York, NY]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/328137-kevin]]></link>
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  <id type="integer">125820</id>
  <isbn>0684859386</isbn>
  <isbn13>9780684859385</isbn13>
  <text_reviews_count type="integer">12</text_reviews_count>
  <title>
    <![CDATA[Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171906250m/125820.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171906250s/125820.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/125820.Why_Smart_People_Make_Big_Money_Mistakes_And_How_To_Correct_Them_Lessons_From_The_New_Science_Of_Behavioral_Economics</link>
  <average_rating>3.88</average_rating>
  <ratings_count>43</ratings_count>
  <description>
    <![CDATA[Why do so many otherwise rational individuals make irrational decisions when it comes to money? Financial journalist Gary Belsky and Cornell University psychology professor Thomas Gilovich contend the answers can be found--and the deficiencies remedied--with help from a relatively new science called behavioral economics. Still largely unknown outside academic circles, the field can be traced to research on the impact of rewards and punishments on human judgment and decision- making that first were undertaken at Jerusalem's Hebrew University some 30 years ago.  In <em>Why Smart People Make Big Money Mistakes </em>, Belsky and Gilovich update this pioneering work and show readers how to understand exactly why they invest, spend, and save as they do. More importantly, using examples that everyone can identify with and language that anyone can understand, the authors offer dozens of workable suggestions that can help readers manage their money better. &quot;We believe that by identifying the psychological causes behind many types of financial decisions,&quot; they write, &quot;you can effectively change your behavior in ways that will ultimately put more money in your pocket and help you keep more of what you already have.&quot; <em>--Howard Rothman</em>]]>
  </description>
  <published>1999</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[everyone]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Sat May 17 00:00:00 -0700 2008</read_at>
  <date_added>Mon Mar 31 08:14:13 -0700 2008</date_added>
  <date_updated>Sat May 17 18:14:35 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[This was a great book and I'd recommend it to anyone who buys or sells things personally or professionally (and yes, that translates to everyone :)).<br/><br/>If you would by this book immediately, if I'd sell it to you for 50% off but wouldn't like to save $6.50 off the purchase of your next comp...<a href="http://www.goodreads.com/review/show/19091119">more...</a>]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/19091119]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/19091119]]></link>
</review>
      <review>
  <id>37482169</id>
    <user>
    <id>1430634</id>
    <name><![CDATA[Brian]]></name>
    <location><![CDATA[Palo Alto, CA]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1430634-brian]]></link>
    <image_url><![CDATA[http://photo.goodreads.com/users/1218840281p3/1430634.jpg]]></image_url>
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    <book>
  <id type="integer">2477235</id>
  <isbn>0684844931</isbn>
  <isbn13>9780684844930</isbn13>
  <text_reviews_count type="integer">1</text_reviews_count>
  <title>
    <![CDATA[Why Smart People Make Big Money Mistakes &amp; How to Correct Them: Lessons from the New Science of Behvioral Economics]]>
  </title>
  <image_url>http://www.goodreads.com/images/nocover-111x148.jpg</image_url>
  <small_image_url>http://www.goodreads.com/images/nocover-60x80.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/2477235.Why_Smart_People_Make_Big_Money_Mistakes_How_to_Correct_Them_Lessons_from_the_New_Science_of_Behvioral_Economics</link>
  <average_rating>3.50</average_rating>
  <ratings_count>2</ratings_count>
  <description>
    <![CDATA[Why do so many otherwise rational individuals make irrational decisions when it comes  to money? Financial journalist Gary Belsky and Cornell University psychology professor Thomas  Gilovich contend the answers can be found--and the deficiencies remedied--with help from a  relatively new science called behavioral economics. Still largely unknown outside academic  circles, the field can be traced to research on the impact of rewards and punishments on human  judgement and decision-making that first were undertaken at Jerusalem's Hebrew University  some 30 years ago. In <em>Why Smart People Make Big Money Mistakes</em>, Belsky and Gilovich  update this pioneering work and show readers how to understand exactly why they invest, spend,  and save as they do. More importantly, using examples that everyone can identify with and  language that anyone can understand, the authors offer dozens of workable suggestions that can  help readers manage their money better. &quot;We believe that by identifying the psychological causes  behind many types of financial decisions,&quot; they write, &quot;you can effectively change your behaviour  in ways that will ultimately put more money in your pocket and help you keep more of what you  already have.&quot; --<em>Howard Rothman, Amazon.com</em>]]>
  </description>
  <published>1999</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at></read_at>
  <date_added>Tue Nov 11 20:01:13 -0800 2008</date_added>
  <date_updated>Tue Nov 11 20:02:33 -0800 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Good book about human errors when making decisions, focused on those regarding financial transactions, and provides strategies for coping with these limitations.  A bit dated, but worthwhile insights into your everyday (expensive) habits.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/37482169]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/37482169]]></link>
</review>
      <review>
  <id>31104960</id>
    <user>
    <id>1090057</id>
    <name><![CDATA[Peter]]></name>
    <location><![CDATA[San Diego, CA]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/1090057-peter]]></link>
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  <isbn>0684859386</isbn>
  <isbn13>9780684859385</isbn13>
  <text_reviews_count type="integer">12</text_reviews_count>
  <title>
    <![CDATA[Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics]]>
  </title>
  <image_url>http://photo.goodreads.com/books/1171906250m/125820.jpg</image_url>
  <small_image_url>http://photo.goodreads.com/books/1171906250s/125820.jpg</small_image_url>
  <link>http://www.goodreads.com/book/show/125820.Why_Smart_People_Make_Big_Money_Mistakes_And_How_To_Correct_Them_Lessons_From_The_New_Science_Of_Behavioral_Economics</link>
  <average_rating>3.88</average_rating>
  <ratings_count>43</ratings_count>
  <description>
    <![CDATA[Why do so many otherwise rational individuals make irrational decisions when it comes to money? Financial journalist Gary Belsky and Cornell University psychology professor Thomas Gilovich contend the answers can be found--and the deficiencies remedied--with help from a relatively new science called behavioral economics. Still largely unknown outside academic circles, the field can be traced to research on the impact of rewards and punishments on human judgment and decision- making that first were undertaken at Jerusalem's Hebrew University some 30 years ago.  In <em>Why Smart People Make Big Money Mistakes </em>, Belsky and Gilovich update this pioneering work and show readers how to understand exactly why they invest, spend, and save as they do. More importantly, using examples that everyone can identify with and language that anyone can understand, the authors offer dozens of workable suggestions that can help readers manage their money better. &quot;We believe that by identifying the psychological causes behind many types of financial decisions,&quot; they write, &quot;you can effectively change your behavior in ways that will ultimately put more money in your pocket and help you keep more of what you already have.&quot; <em>--Howard Rothman</em>]]>
  </description>
  <published>1999</published>
</book>

    <rating>4</rating>
  <votes>0</votes>
  <spoiler_flag>false</spoiler_flag>
  <shelves>
        <shelf name="read" />
          </shelves>
  <recommended_for><![CDATA[]]></recommended_for>
  <recommended_by><![CDATA[]]></recommended_by>
  <read_at>Tue Jul 16 00:00:00 -0700 2002</read_at>
  <date_added>Sun Aug 24 20:26:35 -0700 2008</date_added>
  <date_updated>Sun Aug 24 20:27:09 -0700 2008</date_updated>
  <read_count></read_count>
    <body><![CDATA[Similar content to &quot;Predictably Irrational&quot;.]]></body>
    
  <url><![CDATA[http://www.goodreads.com/review/show/31104960]]></url>
  <link><![CDATA[http://www.goodreads.com/review/show/31104960]]></link>
</review>
      <review>
  <id>81616284</id>
    <user>
    <id>2169821</id>
    <name><![CDATA[Shandra]]></name>
    <location><![CDATA[Bedford, OH]]></location>
    <link><![CDATA[http://www.goodreads.com/user/show/2169821-shandra]]></link>
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  <isbn>0684859386</isbn>
  <isbn13>9780684859385</isbn13>
  <text_reviews_count type="integer">12</text_reviews_count>
  <title>
    <![CDATA[Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics]]>
  </title>
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