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Great Store Performance: From Illusion to Reality
For some retail leaders, intense competition and changing shopping patterns have created a radical rethinking of strategic focus. This has resulted in a fundamental shift from the traditional emphasis on the 4-Ps of the "marketing-mix" (product, price, promotion, place) to a focus instead on the overall shopping experience. This emerging shift has, in turn, places "good to ...more
Hardcover, 216 pages
Published July 1st 2006 by Authorhouse
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