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Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty
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Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty

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3.57 of 5 stars 3.57  ·  rating details  ·  7 ratings  ·  1 review
A brand has the tremendous power to create a positive experience that will resonate with your customers. So why do you-and most other salespeople- focus on selling your product or service, but not on selling your brand?

"Sell the Brand First" reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and bran
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Hardcover, 262 pages
Published May 16th 2006 by McGraw-Hill Companies (first published January 1st 2006)
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Eugene Kok
Very informative book.

It makes sense that all levels of people should live the brand if the brand were to stand out, every single person must be alligned with the brand identity and most importantly the sales person must also reflect and speak the brand language.

If the brand is about health and beauty, it's important for the sales person to also reflect on this and act out also.

With a lot of products to choose from nowadays offering the similar end results benefit. Eg: Shoe such as Nike, Hush Pu
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