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Inside Apple: How America's Most Admired--and Secretive--Company Really Works

3.76  ·  Rating Details ·  4,694 Ratings  ·  240 Reviews
INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.

If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership
Hardcover, 240 pages
Published January 25th 2012 by Business Plus (first published May 10th 2011)
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Jan 15, 2013 Anne rated it really liked it  ·  review of another edition
Shelves: business
I read Walter Isaacson's biography of Steve Jobs before I read Inside Apple. Taken together, both books create a fuller understanding of Apple than each on its own. From this book, I learned a lot more about Apple as a business.

I think the book is well done considering no Apple senior manager (and probably no current employee) would agree to an interview for the book. Adam Lashinsky has drawn extensively from a wide variety of credible sources to overcome that. But I also think it would have be
Michael Parker
Jan 12, 2012 Michael Parker rated it did not like it  ·  review of another edition
This book was supposed to be a study of Apple from a business perspective, but it fails in almost every regard. The only new information is about Apple University, and that information was already published as a Kindle Single months ago.

There are also some very strange issues and inaccuracies in the book which are very illuminating, and I'll just go straight to quotes from some of the troublesome parts that justify my one star review.

On pg 163 "Technology wonks like to gripe that Apple's produ
Robert Frost
Feb 05, 2012 Robert Frost rated it really liked it  ·  review of another edition
Adam Lashinsky is an Editor at Large for FORTUNE magazine, where he has reported on silicon valley for more than a decade. His new book, Inside Apple: How America’s Most Admired – and Secretive – Company Really Works, reveals what it is really like to work at Apple. It must have felt like a kick in the stomach for Lashinsky, when Walter Isaacson’s biography of Steve Jobs was released, because the two books cover a lot of similar ground. But they approach it from different perspectives. Isaacson, ...more
Maria Gebhardt
Feb 16, 2012 Maria Gebhardt rated it really liked it
If you want insight to the perplexing secrecy of what goes on in Cupertino, this book shares information about how meetings were run with designers at the forefront, how employees are so dedicated to working on Apple projects that they put in long hours even through New Year’s Day, and how Apple was such an intense environment that it even pitted employees against employees to deliver products that would awe in a timeframe that would shock the competition.

The book begins with avery unique organ
Bojan Tunguz
Jun 16, 2013 Bojan Tunguz rated it it was amazing
As a longtime fan of Apple’s products, I’ve read a lot about this iconic company over the years. Apple’s willingness to break with the traditions is legendary, and it’s this revolutionary aspect of its products that has earned it the iconoclastic reputation that it has. Most of this revolutionary zeal, and Apple’s overall approach to business, was, of course, based in the particular vision of Steve Jobs, its founder and the CEO during some of the company’s most successful days. My own understand ...more
Mar 21, 2012 Johnrh rated it it was amazing  ·  review of another edition
INSIDE APPLE: How America's Most Admired--And Secretive--Company Really Works, by Adam Lashinsky. Published January 2012 by Business Plus of the Hachette Book Group. At slightly over 200 pages this is a clear, fast, easy read, for which I am always grateful.

I enjoyed this book and, more importantly, was educated. The author gives an excellent analysis of what Apple has been and poses thoughtful questions as to what it may be. A lot of food for thought.

It is a somewhat generalized insight into Ap
Sana Vasli
Mar 27, 2017 Sana Vasli rated it really liked it  ·  review of another edition
Well written, concise, easy read. Explores Apple from an interesting angle. That is, how they have succeeded by doing the opposite of what 'great' companies do.

They are not transparent, they keep secrets from employees, there is little career progression, for many years they were dictator led and they do little-to-no customer research. Additionally, they have odd relationships with analysts, marketing agencies and there media.

The only thing missing is that next level of depth that only a defec
Tim F
I wanted to read this book because I love Apple and their products, and I had previously read books about Steve Jobs, Steve Wozniak, and Jony Ive. This book was way different, where the biographies went in depth with different experiences, where this book was mainly business and how the company runs, but from outside the company. Reading about the company, you usually get the same stories and the same sides of those stories because you have interviews and inside information from Apple, where thi ...more
Jun 30, 2012 Jerry rated it liked it  ·  review of another edition
Shelves: business
An interesting book, but having first read Isaacson’s Steve Jobs, I found this book not as good. However, there were some insights and details here that fill out the picture of the company.

Apple is very secretive. Even people inside are compartmentalized and don’t know what each other are working on. And unlike other Silicon Valley companies Apple employees don’t talk about work with people from other companies. No one has connections with Apple. Steve Jobs was the only one permitted to have a n
Surya Kumar
Feb 25, 2015 Surya Kumar rated it really liked it  ·  review of another edition
Inside apple - Simple and fascinating! This was my sequel after reading Steve jobs by Walter Isaacson well this explained "who is Steve?" and Inside Apple explained "what is Apple?". Unlike other company in wall of cupertino, this company not only thinks also "Works different".

I really loved how author revealed the chapter of world's most admired and secretive company through his quote, "EVERY COMPANY HAS SECRETS BUT IN APPLE EVERYTHING IS A SECRET". Apple is not a fun loving place to work all
حسين المتروك
من الكُتب الجميلة في مجال ريادة الأعمال، رغم أنّه يتحدّث عن آبل بشكل ما، إلا أنّه يُركّز على القيم التي قامت عليه آبل، بدل أن يكون الحديث فقط عن ستيف جوبز.

حاول آدم لاشينسكي، الوصول إلى تفكيك شفرة آبل للإبداع والانجاز المُميّز، وأعتقد أنّه تمكّن من فهم الكثير من الكلمات حول هذه الشركة المجنونة، فهوَ يشير منذ البداية إلى سريّة العلاقات في آبل، بل وسريّة كلّ شيء في هذه الشركة، وكيف تمكنت من العودة إلى السطح مجدداً بفضل أموال (مايكروسوفت).

بعض الكلمات التي أحببتها في الكتاب،
- جوبز، مارس الإدارة التفص
Feb 14, 2012 Thomas rated it it was amazing  ·  review of another edition
I have read quite a few book biographies about Steve Jobs and accounts of Apple and Adam Lashinsky's "Inside Apple" has uncovered new ground. Not only is there quite a bit of new fodder about Apple and its workings, but it helped explain some of my dealings with not only Apple HQ, but those who have worked there in management roles who are now at other organizations. I thought it would be rare to have so many a ha moments with all of the reading about Apple I have done since the early 80s, but a ...more
Edwin Si
Mar 20, 2013 Edwin Si rated it really liked it  ·  review of another edition
It's hard for outsiders to imagine how Apple really works. As what suggested by the author, most of us outsiders would think that working with Apple is cool and it is sort of a dream company you want to work or brag about working in. In reality the company has so much differences compared to any large organisations that I would agree that Apple is not for everyone. The author has quite clearly defined how Apple has become the Apple today and what differentiated them from other companies and what ...more
آپل من الداخل: لا أستطيع وصف الكتاب على انه رائع الا ان هناك العديد من الأفكار الجيدة. يستخدم الكاتب العديد من التوصيفات "المنفوخة" والطنانة التي تقلل من قيمة الكتاب والأثر الذي يرجوه الكاتب والاقتناع بشركة آپل العملاقة وأسلوب مؤسسها في الادارة. لكن هناك أفكارا في القيادة الإدارية يستنبطها القارئ مثل:
شغف الصانع بمُنتجه قد يولد شغف من قبل المستهلك بهذا المنتج،
والرابط العاطفي بين الصانع والمُنتج قد يجعل المستهلك مرتبط عاطفياً بهذا المنتج
الاهتمام بالتفاصيل له نفس أهمية الاهتمام بالأمور الكبرى، بل
Mahmoud Shehata
It's really easy now to see why this book has low rating. First up the author is really not a good writer at all. He used a lot of bombastic words that quite didn't fit the topic. He played around with some facts that I know for sure are wrong. It's very obvious that he didn't read the autobiography by walter isaacson. Which is VERY irritating.
However if you can take the author out and focus on the news and inside stories told about Apple - which he doesn't cite most of their references - you wi
Derek Choi
Powered through the entire book in 2 days.

If you read 'How Apple Works' by the author in Fortune magazine and the Steve Jobs biography you'd get a pretty good idea on what is going on in this book, there were some interesting tidbits but sadly most of them were revealed by blogs/mainstream media before I got a chance to read the book.

Ultimately I found the content of the book engaging, because Apple is a company that interests me but I wasn't blown away.
Mar 17, 2013 David rated it it was ok  ·  review of another edition
Pretty light in unique content, although I did gain some new insights about Apple the company. 'Everyone in Apple wants to get out and everyone outside Apple wants to get in.' says it all. Rather hire then promote. Cast aside once your specific project is over. Secretive and compartmentalize (like terrorist cell). Seems the Apple's structure was customized to serve a visionary narcissist. Now that he - Jobs - is gone, Apple will atrophy as current product line matures...unfortunate.
Andrew Long
Feb 20, 2012 Andrew Long rated it really liked it  ·  review of another edition
It's amazing how little information really gets out of Apple, even for a well-respected journalist like Lashinsky. The book had some good Steve quotes and a smattering of insider information, but really, the era of Total Secrecy at Apple is far from over. By the way, his answer to the question "What will Apple be like without Steve Jobs?": "Who knows? Probably different"
Jeff Yoak
Another enjoyable read about Apple. Through their products and all the things that make them unusual as a company in my industry, it is one of the companies in which I have the most interest. Unlike the Jobs biography, this focused more on the company itself and how it operates and it rounded out more the sense of the place.
Nov 14, 2012 stan rated it liked it  ·  review of another edition
It is definitely an OK book for an outsider. However, if you live in silicon valley and are familiar with what is going on around you, this book just doesn't have anything new in it... could have been an article, really.
This is an expansion of a May 2011 article in Fortune by the author, I suspect motivated by the attention given to Apple with the passing of Steve Jobs and the huge attention given to Isaacson's wonderful authorized biography of Jobs.

The book succeeds at a basic level in telling how the firm worked under Jobs and may work since his passing. There are lots of interesting facts about Apple operations and culture as well as about the management team that helped to make Apple so successful under Ste
Apple really does 'Think Differently'! The very fabric of this iconic company, that now has a capitalization of $590.8 billion (soon to be a trillion?) is that it's - contrarion.

This is a company that doesn't do things the old stodgy way. Think IBM.

As large as the company is, the author of 'Inside Apple', Adam Lashinsky, explains that it's been a single P&L company; not divided into divisions or consumed with committees. In Apple "only one executive 'owned' the P&L, and that was the ch
Jay Connor
Aug 29, 2013 Jay Connor rated it really liked it  ·  review of another edition
There have been a lot of business books that intend to tout the destined silver bullet of success and leadership of a particular company or leader. From the 1970's "The IBM Way" to the 2010's "What Would Google Do?" (reviewed here). Usually, they are simply variations on MBA 101. Refreshingly "Inside Apple," Adam Lashinsky's strong account of this very successful corporation does in fact present us with a unique way of doing business. Throughout, you are challenged with approaches to business as ...more
Josh McConnell
Jun 03, 2012 Josh McConnell rated it really liked it
Shelves: business, technology
With the recent passing of Steve Jobs, more books than usual have surfaced to try to give readers insight into Apple and the life of its founder/CEO. The incredibly detailed Steve Jobs was insightful and authorized by the Jobs family, which is an advantage over most other books out there. With Apple being such a secretive company, unless you are on the inside you must rely on your own external research and interviews with people close to the organization when writing your own narrative.

All of th
Mar 19, 2015 Krishna rated it really liked it  ·  review of another edition
The book “Inside Apple” tells what really happened and happening inside Apple before Steve Job’s and after. Steve Job’s before resigning to his CEO job, he was introduced Apple Business concepts like the “Direct Responsible Individual”, Apple University, and the Top 100.

Steve Job’s doesn’t like to join any other board of other independent company in a different business than Apple and to attend other company meetings. You can’t see Jobs outside Apple. Jobs always happy to release new products i
Terence Kong
Feb 01, 2017 Terence Kong rated it it was amazing  ·  review of another edition
Shelves: business, favorites
I'm a big enthusiast of the workings of Silicon Valley's tech giants, particularly Apple. While Walter Isaccson's book is about Steve Jobs himself, Adam Lashinsky's work unravels the secrets about his company's corporate culture and the way it operates under his influence.

It covers its recent history and what is currently unfolding now in less than 250 pages. Flipping page after page, readers will grasp insightful facts about the company's diversity, focus, breadth, intentional social interactio
Oct 07, 2013 Ruben rated it it was ok
This is another good book about Apple, its culture, Steve Jobs, and speculation about its future. Most of the information written in this piece has been available elsewhere. There are little if any new revelations. However as a business book the author makes a good correlation between the leader and his work. Apple is an expression-extension and maybe a replication of the person Steve Jobs… at least while he obsessively dominated Apple. Principles or values he held in life such as “…if you’re go ...more
Feb 16, 2017 Nereida rated it it was amazing  ·  review of another edition
This review has been hidden because it contains spoilers. To view it, click here.
Sena Khateeb
Aug 10, 2013 Sena Khateeb rated it it was amazing  ·  review of another edition
I don't think I have ever enjoyed a book that is not a novel as much as I enjoyed this one. I read the Arabic version, and the translation was really good; not confusing at all.
The book discusses the secrecy Apple functions under, the business rules it breaks, and how much the company focuses on details. It discusses Steve Jobs as well: his temper, his early days, how he saved Apple, how everything had to go through him before it got out to the public... This poses a series of serious questions:
NJ Wong
Jan 20, 2016 NJ Wong rated it it was amazing
Well written narrative of Apple's management practice. Apple, under Steve Jobs, is not really a great company. It is run like a monarchy, where everything seems to be done simply for one person, Jobs. Jobs also seems to be paranoid about everything, and this paranoia sends him into a form of vindictiveness that is absolutely frustrating to see. Although Jobs has a great eye for design, paying attention to details, and knowing exactly what customer wants, the way Jobs goes about achieving his aim ...more
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“You either did or you didn't - there is no try. - Steve Jobs.” 9 likes
“I don't know anyone who wouldn't say it's the most fulfilling experience in their lives. People love it. Which is different from saying they have fun. Fun comes and goes. - Steve Jobs” 4 likes
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