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Revenue Engine

4.2  ·  Rating Details ·  10 Ratings  ·  1 Review
Revenue Performance Management might be the last major bastion for corporate investment. In a world of changing buyer behavior and access to new levels of buyer understanding, companies who are serious about revenue growth now have the tools to respond appropriately. In this thoughtful, complete discussion, Steven Woods author of the acclaimed book Digital Body Language ...more
Hardcover, 338 pages
Published January 1st 2011 by New Year Publishing LLC
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Aug 17, 2012 Liz rated it really liked it
There was some great information in this book.

Marketers should create engaging content for passive (outbound), active (inbound, SEM) discovery and to help build relationships with key influencers (advocates). We should also have focused content ready for the four stages of engagement: Inactive, aware, engaged, and interested.

Love the idea of sending marketing message to the sales team to get an idea of open rate before sending it to prospects.

Chapters 8 & 9 were the best for me. There were
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