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Winning at New Products: Creating Value Through Innovation
For more than two decades, "Winning at New Products" has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. "Winning at New Products" cites the author's most recent research and showcas ...more
ebook, Fourth Edition, 408 pages
Published July 12th 2011 by Basic Books (AZ)
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