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Winning at New Products: Creating Value Through Innovation

3.75  ·  Rating Details ·  51 Ratings  ·  3 Reviews
For more than two decades, "Winning at New Products" has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. "Winning at New Products" cites the authorOCOs most recent research and showc ...more
ebook, Fourth Edition, 541 pages
Published May 14th 2014 by Basic Books (AZ) (first published July 12th 2011)
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Andrés D'silva
Dec 22, 2016 Andrés D'silva rated it really liked it  ·  review of another edition
step by step guide
Vince
Mar 08, 2012 Vince rated it liked it  ·  review of another edition
I found Cooper's previous (3rd) edition quite useful in protyping Stage-Gate processes for product development.

I haven't finished this - as it's in many ways more of a reference than a read. But I like what I've read.
Kate
May 31, 2016 Kate rated it did not like it  ·  review of another edition
Do not compare anything to drowning puppies unless it is as horrible as drowning puppies, but choosing to not go ahead with a project is not that horrible. And it is not how you keep the dog population in check. The author needs better metaphors.
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