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Winning at New Products: Creating Value Through Innovation

3.8 of 5 stars 3.80  ·  rating details  ·  35 ratings  ·  1 review
For more than two decades, "Winning at New Products" has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. "Winning at New Products" cites the author's most recent research and showcas ...more
ebook, Fourth Edition, 408 pages
Published July 12th 2011 by Basic Books (AZ)
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Vince
I found Cooper's previous (3rd) edition quite useful in protyping Stage-Gate processes for product development.

I haven't finished this - as it's in many ways more of a reference than a read. But I like what I've read.
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Winning At New Products: Accelerating The Process From Idea To Launch Portfolio Management for New Products Lean, Rapid and Profitable New Product Development Product Leadership: Pathways to Profitable Innovation Product Leadership: Creating And Launching Superior New Products

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