My rating:
add to my books
Loading...
Creative Marketing: Insight for Practitioners and Researchers in the Profit and Non-Profit Sectors
by
Ian Fillis
Much marketing practice is inherently creative but marketing theory is often deemed irrelevant by managers in today's marketplace. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of kn...more
Hardcover, 304 pages
Published
December 17th 2005
by Palgrave Macmillan
There is a good chance some of your friends read this book. Sign in to see!
sign in »
Friend Reviews
To see what your friends thought of this book,
please sign up.
This book is currently not featured on any Listopia lists.
Add this book to your favorite list »
Community Reviews
There are no discussion topics on this book yet.
Be the first to start one »
