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3.84 of 5 stars 3.84  ·  rating details  ·  124 ratings  ·  11 reviews
Negotiation--whether brokering a deal, mediating a dispute, or writing up a contract--is both a necessary and challenging aspect of business life. This guide helps managers to sharpen their skills and become more effective deal makers in any situation.
ebook, 192 pages
Published June 23rd 2003 by Harvard Business School Press
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Victor Gonzalez
the book provides the basic of negotiations. By reading the book you can get a clear overview on how to prepare for any negotiation. Everyone should read the book so that they can be better prepare for their next negotiation
This book was a delightful read that was very informative but not overwhelming. The author did a spectacular job of balancing the explanations of business terms such as anchoring, BATNA, ZOPA, counter-anchoring with helpful explanations.

Read it in under two weeks. Another points mentioning are that the book comes with suggestions of other related reading and publications, a glossary, and a list of what questions you must ask yourself before you enter a negotiation.

Everyone should read this in or
Jessica Salyers
Good intro book without a bunch of jargon. Has useful forms in the back of the book.
The book provides basic ways to negotiate and example cases. Even though it's all basic but it's necessary. You may find some new way to negotiate.
If you're going to read a negotiation book, this is a good one. I liked it much better than Getting to Yes. It had more practical ways to win negotiations, which is why we read negotiation books in the first place.
Mackenzie Swapp
Watch out world. I'm officially an expert in negotiation.
Said Al-Maskery
This book gives you the basics of negotiations. It itroduces important terminologies and concepts. Was very useful preparation for my LBS course on the same topic.
Chirag Vora
This books makes recommendation to read "Getting to Yes" over and over again. Better read it to be able to appreciate ideas in this one.
Text book style. Helpful examples of how to apply the ideas given. Scenarios also provided to differentiate theories.
the basics... informative but not necessarily engaging, something you'd read in the classroom - still worth it
Tim Burrell
Wonderful way to understand the concepts and ideas
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