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The Innovator's Manifesto: Deliberate Disruption for Transformational Growth
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The Innovator's Manifesto: Deliberate Disruption for Transformational Growth

3.41 of 5 stars 3.41  ·  rating details  ·  29 ratings  ·  6 reviews
In this compelling new book, Michael E. Raynor, coauthor of the national bestseller The Innovator’s Solution, shows that Disruption, Clayton M. Christensen’s landmark theory that explains how fringe ideas come to redefine entire markets, not only explains why new businesses emerge and mature companies fall – it actually helps to predict the future success of new ventures m ...more
ebook, 244 pages
Published August 9th 2011 by Crown Business
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Originally published at Beth's Book Reviews.

Received for review.

This was unfortunately published with a rather small text and even smaller margins which made for a rather uncomfortable reading experience which did not bode well. I normally actually enjoy reading business books but the prologue felt a bit dry and the book didn't improve from there. While the material itself was informative, the presentation and preponderance of graphs and charts unfavorably reminded me of a textbook and left me y
The idea behind the book is that Disruption has both predictive and explanatory powers, allowing one to better guess at to which companies / strategies will survive and thrive in the market place. The theory is that Disruption predicts that: success awaits sustaining initiatives launched by successful incumbent org's and disruptive initiatives launched by autonomous organizations. Everythinge else fails. Interesting book and 99.9% a good read. And then sometimes he throws something like this on ...more
This is a companion book to the classic Innovator's Dilemma. It goes into depth for several examples for true innovation, why/when it occurs, and example of not-quite-real disruption. The key contribution is the idea of price/value graph and efficient frontiers, which should help managers understand their market position.

Less hand-wavy than most business books, it should be useful to anyone who's read Innovator's Dilemma.
Very interesting book about the combination of a business (whether its established or a newcomer) and the choice of business model (sustaining effort, IE, what the incumbents do or disruptive, IE, doing something completely different to attract the niche customers) and their implications for business success.
If you like Clayton Christensen's Innovators Dilemma, you'll like this book. It does a nice job of deeply describing what kinds of innovations are disruptive. I picked up the book because it has 2 chapters on Intel's failures to create new businesses that was quite informative.
Jose Papo
A fantastic book with a detailed explanation of disruption theory and with very clear cases and examples. Recommended reading for innovators.
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The Strategy Paradox: Why committing to success leads to failure (and what to do about it) The Three Rules: How Exceptional Companies Think The Innovator's Solution: Creating and Sustaining Successful Growth The Dark City (Relic Master, #1) Disruptive Innovation: The Christensen Collection (The Innovator's Dilemma, The Innovator's Solution, The Innovator's DNA, and Harvard Business Review article "How Will You Measure Your Life?")

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