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Brand Loyalty

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A 1984 for the 21st century, the novel explores a possible world which has been taken over by the corporate totalitarianism of the ULTIMATE company. Personal identity and meaning have become trading commodities and the central characters struggle to maintain their individuality in the face of a world which has registered, trademarked and copyrighted their very existence. ...more
Kindle Edition, 336 pages
Published April 20th 2012 by HoAmPresst (first published September 15th 2010)
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Samuel Toms
Aug 03, 2012 Samuel Toms rated it really liked it
Brand Loyalty was an enjoyable read, even if at times I felt the urge to sit down with it in the kitchen and debate some of the points over a good glass of wine.

A brave subject choice, making direct references to George Orwell's 1984, yet handled well by the author. At times I felt the course of the story was a little too direct, except a part of me believes that this is the point and I may have missed some of the subtext, especially given that I was captivated by the journey of the Grandmother,
...more
Instrumental WEBZINE
Jul 09, 2012 Instrumental WEBZINE rated it really liked it
There's a lot in Brand Loyalty that readers will identify with very readily from their own experiences of feeling controlled while at the same time resisting those controls.

If I understand the ultimate message of this book correctly then it is that the most effective form of resistance is not to participate in the first place.

That suggestion is sufficiently disguised to make the ending surprising and maintain the revelatory elements within the final passages.

I noted and understood several poin
...more
Mari Biella
Jan 10, 2013 Mari Biella rated it it was amazing
Brand Loyalty, Cally Phillips’s brave and all-too-relevant novel, is disturbing not least because of its plausibility. The novel is set in the not-too-distant future, with the world dominated by ULTIMATE: a fictional (but frighteningly believable) sort of super-corporation, a merger of the most successful businesses and brands. ULTIMATE operates as an extension of today’s internet, whereby almost every aspect of human life, including such highly individual and personal matters and sex and even m ...more
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5156210
My writing career has 'downshifted' from screen to stage to page over 20 years. And now it focuses on digital. I'm in the process of publishing my back catalogue of stage plays as well as working on novels and 'advocacy' pieces. I write short stories regularly for McStorytellers, I have been editor of the Indie eBook Review and now review for Reading Between the Lines. I'm director of the ...more
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