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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

3.88  ·  Rating Details  ·  3,085 Ratings  ·  193 Reviews
David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. "The New Rules of Marketing and PR" has brought thousands of marketers up to speed ...more
ebook, 400 pages
Published July 26th 2011 by John Wiley & Sons (first published June 1st 2007)
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Liberty Marketing is to try and sell to your market, and public relations is to relate to the public. They are very similar. Generally, marketing requires…moreMarketing is to try and sell to your market, and public relations is to relate to the public. They are very similar. Generally, marketing requires more data and public relations requires more writing, crisis control, and improving and creating brand images. Advertising/Marketing/Public Relations are all tightly intertwined. (less)
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Community Reviews

(showing 1-30 of 3,000)
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Manny
Dec 05, 2010 Manny marked it as to-read  ·  review of another edition
Somehow, despite all my so-called principles, I appear to have ended up in viral marketing. I guess I'd better find out something about it. Just ordered this book. Meanwhile, here's a list of plusses and minuses:

+ I'm only part-time. Consulting a few hours here and there. Heck, I'm not really working in this field at all!

+ It turns out that viral marketers are great guys. They're a pleasure to hang out with. Why does the world always have to be so confusing?

+ Our latest effort, which just went l
...more
Trang Ngo
Some thoughts while reading:
* I wish that there are some good books on marketing in Vietnamese market. I am very interested in real examples from companies operating in Vietnam.
* The examples in this book are very unfamiliar to me.
* Cultural differences might play a role in the direction of the change in the rules. What is written in the book might be correct in the US market; however, applying the same techniques in Viet Nam might not work. One of the reasons can be that we don't have good V
...more
Charles McEnerney
Jun 18, 2008 Charles McEnerney rated it really liked it  ·  review of another edition
I have read my fair share of social media books, but I think this one is a good introduction for those who might be overwhelmed by all the terms and technologies that are being bandied about these days. Scott takes you through a good overview of how the media landscape has changed and how marketers (and, really, everyone) needs to shift their game in order to play in that proverbial level playing field we call the Internet.
Shantanu
Jul 21, 2012 Shantanu rated it it was amazing  ·  review of another edition
One of the best books I have read on Digital Marketing...hundreds of examples...Must read
Diana Bogan
Nov 11, 2015 Diana Bogan rated it it was ok  ·  review of another edition
Shelves: work-life
This book had been on my radar for a very long while and I finally picked up a copy when I decided to interview for PR and marketing jobs. My undergraduate degree is in PR and although my work life began in a PR department over the years I moved through other media positions. So, my intention in reading this book was to refresh and update my knowledge and skill set. This was set, however, with the assumption that my skills were sorely outdated because the words Public Relations or Marketing anyt ...more
Blog on Books
Mar 29, 2010 Blog on Books rated it really liked it  ·  review of another edition
After being wowed by David Meerman Scott at the 2007 Book Expo, we at Blog On Books naturally felt compelled to check out his book, "The New Rules of Marketing and PR." After all, we are a blog, and his book specifically addresses how to put together a successful blog, among other things.

While writing his book, Scott first posted each chapter on his blog, www.webinknow.com, in order to get feedback from his readers. The result of this process is that the finished book is arranged like a blog, w
...more
Bucket
The subtitle says it all: how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly. Scott includes all sorts of up-to-date examples, from a Costa Rican resort website doing an outstanding job providing expert content on the country to Oregon capitalizing on the Super Bowl blackout by posting a relevant image with commentary on Twitter.

The content of this book is very much adapted from his blog, which is good and bad. Good beca
...more
Loy Machedo
Apr 03, 2013 Loy Machedo rated it really liked it  ·  review of another edition
Loy Machedo’s Book Review: The New Rules of PR and Marketing by David Meerman Scott

There are quite a number of books related to Online Marketing. Some of them cloak themselves with grandiose titles like how they made Millions and you can do it easily, About living the life of their dreams and how they can help you live yours and about some never before shared new Secret Secrets which they will finally share with you. But yeah, they charge you $47 for this kind gesture.

Now the problem is there i
...more
Marc
Jun 14, 2012 Marc rated it it was amazing  ·  review of another edition
Shelves: social-media
This is among the best of the primers on Social Media for marketers and public relations professionals, both. David Meerman Scott is one of the true "thought leaders" in Social Media, today. The goal of this book is to create more thought leaders, willing to challenge the current boundaries of the discipline. Traditional public relations professionals should take special note, as this book is one of the few that I've read that implores PR folks to "drink the (Social Media) Kool Aid", rather than ...more
Mina_rrat
Here is the deal:
I can only rate the book according to my standards or rather the knowledge I gathered from it. The book is a great tip for anyone wanting to know the details behind marketing and promoting yourself or your business; however I have already known most of the things mentioned in it therefore it was not of that much use for me as it would have been for a newbie.

Still, it DID confirm all my theories and mainly assured me that the way is easy to find if one only knows the tricks. Any
...more
Steven Howard
One of the most over-hyped books in the past 5-6 years.

Undoubtedly the brand that benefited the most from this book was author David Meerman Scott, who catapulted to guru status.

Granted, he was at the forefront of identifying certain trends, but he also over estimated others (podcasts for one).

Worth reading if you are a total novice, but only as background to how Internet Marketing was during its "toddler years." Not as relevant today (2012) as when published in 2007.
Wendy
May 09, 2011 Wendy rated it it was ok  ·  review of another edition
This book was ok. It provided a lot of information about blogs, but did not provide much insight on what PR is and how to do it, which is what I was looking for. It is also outdated, being written in 2007, there is no mention of Twitter and Facebook is written as only being for college kids. I'm not sure I would recommend this book, unless interested in blogging, and am definitely glad I got it from the library instead of buying it.
Huma Rashid
I read this because I am offering my services to a 501(c) that I really, really believe in. It's a shelter for South Asian women that are victims of domestic violence. This gave me some great ideas to boost their online presence. Wish me luck at my meeting tomorrow! With a little bit of elbow grease, I may be able to turn a volunteer opportunity into a full time paying gig, iA, iA, iA.
Sergey
Jun 03, 2015 Sergey rated it did not like it  ·  review of another edition
Well, this book has both negative and positive parts. First of all 3/4 of information presented here - is well known truth for the basic level specialists.

You should read it if you don't know how Twitter works, or its "better to share news on Facebook to get higher coverage". The author uses old examples and in some cases information presented there (even in the 4th edition) is not relevant at all. For me this is "old-school approach", full of hard-selling advices.

If you are 50, you never had
...more
Chris Jennings
Mar 25, 2014 Chris Jennings rated it really liked it  ·  review of another edition
Disclosure: this book was required reading for a class I was taking. Having said that, I may have picked this one up on my own at some point. Scott does a good job of keeping things relevant in an industry that seems to completely change every six months. A lot of these ideas are pretty obvious if you've worked in marketing for the past few years, but it helps to see them outlined and explained. Perhaps some of the impact was lost on me as I was being barraged by so many similar materials throug ...more
Mamdooh Al-radadi
Oct 05, 2015 Mamdooh Al-radadi rated it did not like it  ·  review of another edition
I am really disappointed that this book let me down and when I say that I mean that in a sense that I was expecting so much especially this is the 5th edition!

I can say that tells you that anyone buying this and recommending it is over 59 years old and is new to our social media world and all the latest practices.

Do yourself a favor and read the original book on the subject and I don't really care if it can out after this "Epic content marketing" by Joe Pullizzi there's much more value there and
...more
Irene
May 26, 2015 Irene rated it really liked it  ·  review of another edition
Shelves: work
It's hard for me to give a star rating for this book. I'm giving it four stars because I think it's a really great primer and starting point for people who want to learn about marketing and PR in the social/digital age. That said I did not personally learn much from this book because I've been doing this for a little bit, and I read a lot about marketing online, all the time. There are a lot of great blogs out there where you can learn a lot for free, if you just do some digging and spend some t ...more
Pavel Linkesch
I've received the 2nd edition of this book as a gift a bit too late. That's why I gave it only 3 stars. If I had read the book in 2006, when it was published, I would have definitely given it 5 stars. It's a great and comprehensive book, and for 2006 (1st edition) and 2010 (2nd edition) it was really visionary.

I haven't read the current 4th edition which, I believe, is more up to date. The old editions aren't relevant any more, since technology is moving so fast. The old ones might serve as a p
...more
Viktoras
Jul 07, 2014 Viktoras rated it really liked it  ·  review of another edition
Shelves: vr-rinkodara
Intriguojantis pavadinimas, panaudojant pačioje knygoje pateikiamus patarimus. Perskaičius jį, natūraliai kyla klausimai - "O tai kokios jos? kokios buvo senosios taisyklės?". Ir nejučiomis pasiimi knygą į rankas, pradedi skaityti, skaitai skaitai, gauni Daugybe naudingos informacijos, ir tik paskutiniame skyriuje autoriai prasitaria, kad visa ši knyga yra sutelkta tik į paieškos sistemų optimizavimą (SEO).

Knygoje paliečiama daug skirtingų interneto sklaidos kanalų, būdų ir gudrybių. Taip pat p
...more
Coyora Dokusho
Sep 14, 2013 Coyora Dokusho rated it really liked it  ·  review of another edition
Shelves: giveaways
In compliance with FTC guidelines, I am disclosing that I received the book for free through Goodreads First Reads. (i.e. DESTINY wants me to read this book.)

Tags: Personal Growth,

I'm going to update my review as I read the book!! Why? Because it's fun~

9/14/2013 5:02 PM

I've been thinking a lot lately that I want to get into the nonprofit sector, that's where I really feel like I can *help* - but I LOATHE sales, loathe them. I can do it; I'm even good at it, but it bothers me to, well, bother peo
...more
Steven Hummer
Dec 01, 2009 Steven Hummer rated it it was ok  ·  review of another edition
Recommended to Steven by: Rob Johnson
Do I have a blog? yes how about a website? yes a podcast? yes and I like doing it.
So why did I give this book 2 stars?
This book is meant to target businesses and the public relations crowd David offer tips on how they can attract buyers and sale their products.
I'm a 21 year old college student majoring in communications and am doing a podcast and site just so I can say I've done so (and it's just cool to have my own iTunes page). This book wasn't very helpful for me he did offer some tips on p
...more
Kay Iscah
Sep 14, 2013 Kay Iscah rated it it was amazing  ·  review of another edition
I think the book did a really good job of tying together a lot of scattered dots I had learned about internet marketing. It's well-written and well organized, even funny at times.

No single non-fiction book can cover everything, so I didn't count this as a failing. However I think it's wise to note this covers NEW rules and recent advances. It tends to be rather dismissive about (or blur past) old school/non-internet marketing. But I think Scott is assuming readers are either already familiar wit
...more
Brad Worley
This book was waaaaay toooooo looooong

The info was up-to-date and generally useful for beginners to intermediate; hence the 3 stars.

But this book could have been a 5 if he'd cut the filler by 70%. That's how much fluff was in it!

Long business books are only good if they tell a great story, cut all the fat, or they are chalked full of case studies.

The New Rules of PR did none of these.

Mediocre read.
Dave
Jan 26, 2011 Dave rated it liked it  ·  review of another edition
I'm not so sure there are actually new rules for marketing and public relations as much as there is new technology to use to apply the old ones, but David Meerman Scott does an excellent job of telling you how to do it. His advice to "target a specific audience," for example, is certainly not a new concept to marketing professionals. In fact, I spend a great deal of time on that subject in The Dynamic Manager's Guide To Marketing and Advertising. The way he applies the rule to social networking ...more
Thom Normant
Aug 15, 2014 Thom Normant rated it it was amazing  ·  review of another edition
This book provides a comprehensive and easily digestible kick starter fro anyone looking to get involved in online content marketing: either to promote your business, charity or even your garage band.
Completely devoid of the "American dream" power of attraction cheesiness that pervades the work of so many so called online marketing gurus, this book is straight forward, practical and routed in the reality of business.
While anyone who is already operating in this industry has probably already come
...more
Jessica
This was required reading in two or three courses in college. It was never used much but when I did read it, I was usually underwhelmed. Most of the text seemed dry and unhelpful but maybe I should give it a try again.
The blogging section was useful and it helped a lot with my assignments involving blogs which is why it has three stars.
columbialion
Aug 14, 2011 columbialion rated it really liked it  ·  review of another edition
In a flat world business environment, author Scott offers a brilliant primer on adapting flat world technology to align to marketing and PR needs. Scott is unapologetic when he claims that his "New Rules" will win over the old ways of print and paper media that just doesn't cut the mustard anymore. Savvy PR and marketing managers now employ webinars, blogs, RSS feeds, imbedded video and podcasts to push the communication boundaries in order to promote their businesses and capture new global cus ...more
Dwayne
May 27, 2011 Dwayne rated it it was amazing  ·  review of another edition
Recommends it for: @Technorati
I found this book really intriguing. While I had a basic understanding of the social media marketing approach, I learned quite a few times from this book. David does a great job of giving his straight-forward advice and input while throwing in appropriate examples in along the way. All in all, this book brings together a great overview of the options we now have in today's marketing and public relations world. While there are some that still want to stick solely to the older, traditional means o ...more
Kate
May 27, 2015 Kate rated it really liked it  ·  review of another edition
Shelves: school
I read chapters here and there as needed. This book is a great reference for the most effective ways to use social media platforms, blogs, videos, etc. It gives meaningful insight to the ever-changing world of marketing and PR that I found to be helpful.
Deneen Vukelic
Oct 22, 2014 Deneen Vukelic rated it really liked it  ·  review of another edition
As I launch my new book to an audience who are seriously technology savvy, this book has given me great ideas, lots of food for thought. Will edit this review, once I see how easy it is to apply what I learned.
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social media/addiction 1 4 Jul 07, 2013 01:27PM  
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Follow David on Twitter: @dmscott

David Meerman Scott's book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules is now a modern business classic. Scott's popular blog and hundreds of speaking engagements around
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