Goodreads helps you keep track of books you want to read.
Start by marking “The Marketing Gurus” as Want to Read:
The Marketing Gurus
Enlarge cover
Rate this book
Clear rating
Open Preview

The Marketing Gurus

3.41 of 5 stars 3.41  ·  rating details  ·  46 ratings  ·  7 reviews
Insightful summaries of seventeen classic marketing books Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview's summaries have won it acclaim as the definitive selection service for sophisticated business book readers. For the first time ever, Soundview is bringing together ...more
Paperback, 304 pages
Published March 1st 2010 by Atlantic Books (UK) (first published 2006)
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about The Marketing Gurus, please sign up.

Be the first to ask a question about The Marketing Gurus

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 153)
filter  |  sort: default (?)  |  rating details
Claire
I found the summaries contained in this book to be a bit hit & miss. I struggled occassionally as many of the examples & anecdotes were quite dated, the book was published in 2006 but covers summaries of marketing texts from more than two decades earlier. Not such a problem in themselves, these books can't help that they were written years ago, but I felt that whoever had written the summaries could have addressed or acknowledged this better (or at all). I'd hoped I might come away from ...more
Linda
I greatly appreciated the idea behind "Marketing Gurus" - take 20 top marketing books and condense them down to the good stuff: how to get products to customers' hands and make them like paying for it. Some books have been so quoted and emulated (like "Relationship Marketing" and "Unleashing the Killer App") that it's nearly useless to go over their lessons. Some are completely outdated (like "Up the Loyalty Ladder", still burbling on about snappy ads on radio and newspaper channels), using exam ...more
Jim Rossi
"Marketing," said Peter Drucker, "is seeing your business through the customer's eyes." The Marketing Gurus features the best marketing writing since Drucker in condensed book format. It's a whole marketing bookshelf in one volume, and you can jump in anywhere you like. Some sections I did not read; others, like Rosen's "Anatomy of Buzz," I read three times. My expression for this is, "News You Can Use."
Kenneth
Jan 09, 2008 Kenneth is currently reading it  ·  review of another edition
So far it feels like a "reader's digest" of hollow marketing texts. I refer to them as texts because the summaries feel just like a compilation of cliff's notes of your favorite business school curriculum. Still all of the concepts are fascinating. Not a good leisurely read though -- I dont know if i should expect it to be considering the subject matter :/
Lori Grant
A must-read book on market reference guide for the knowledge worker, manager, executive, or entrepreneur.
April
Changed my mind and didn't read
Velvetink
daughter bought it
Nkelley918
Nkelley918 marked it as to-read
Aug 05, 2015
Uzair Ali
Uzair Ali marked it as to-read
Jul 24, 2015
Ahmet Fuat
Ahmet Fuat marked it as to-read
Jun 21, 2015
Talal
Talal marked it as to-read
Jun 11, 2015
Mohamed Fouad
Mohamed Fouad marked it as to-read
Apr 23, 2015
Aveshan
Aveshan marked it as to-read
Apr 09, 2015
Sanduni Kaushalya
Sanduni Kaushalya marked it as to-read
Mar 07, 2015
Alex
Alex marked it as to-read
Mar 05, 2015
Melanie Blanchard
Melanie Blanchard marked it as to-read
Jan 17, 2015
« previous 1 3 4 5 6 next »
There are no discussion topics on this book yet. Be the first to start one »
Days of Hope and Dreams: An Intimate Portrait of Bruce Springsteen Rolling Stones: 40 X 20 Key Writers on Art: The Twentieth Century Key Writers on Art: From Antiquity to the Nineteenth Century Encyclopedia of the Romantic Era, 1760 1850

Share This Book