Kotler on Marketing: How to Create, Win, and Dominate Markets
Enlarge cover
Rate this book
Clear rating

Kotler on Marketing: How to Create, Win, and Dominate Markets

4.02 of 5 stars 4.02  ·  rating details  ·  348 ratings  ·  11 reviews
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.
Hardcover, 272 pages
Published April 21st 1999 by Free Press
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.
This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 922)
filter  |  sort: default (?)  |  rating details
Essam AlGhamdi
I recommend to read this book after the fundamental books for the author.
the authoer is going a little bit of practical marketing.
انصح بقراءة هذا الكتاب بعد قراءة كتب الجامعه الاساسيه
يميل الكاتب بعض الشي الى الحاللات التطبيقيه العمليه
Lori Grant
A must-read book on marketing by Philip Kotler for the knowledge worker, manager, executive, or entrepreneur.
Kurt Gielen
If you are truly interested in understanding all the basic knowledge needed to become an impactful strategic marketing then this is a great and easy to understand book.
Clear, well structured and only the essentials without any fluff.
You can always read an infinite number of books of today's shiny object of marketing but you won't find many books who will stand the test of time as well as this book, despite the fact that some of the examples are outdated.

For those marketers who want to go beyond...more
I really like Kotler. He takes a practical vs. theoretical approach to marketing.
Pavan Mishra
he is a father of marketingt
"Offering a Low Price to Customers Willing to Give Up Some Services
When customers insist on a lower price, one strategy is to ask them to relinquish some service normally included in the price, such as free delivery, free installation, or free training. The company can quantify the potential savings with each eliminated service. The key is for the company to reduce its price by less than the company's actual cost savings. Thus if the company normally spends $100 to provide delivery, the company...more
Joana Botelho
No livro Marketing para o Século XXI, Philip Kotler demonstra como o departamento de marketing deve avaliar, selecionar as oportunidades de mercado e elaborar uma estratégia adequada. O marketing tem que começar a trabalhar antes da concepção do produto porque se esta etapa for bem-sucedida os clientes vão apreciar o produto e vão espalhar a sua satisfação.
Saya bukan individu yang terlibat dalam bahagian Marketing tetapi tulisan Philip Kotler ini secara berdikit membuka ruang untuk saya mengadaptasikan marketing di dalam pengurusan sumber manusia.
Nicole G
Fantastic book as an introduction to marketing philosophies and how it is evolving. He follows all statements with case studies on successful and unsuccessful businesses.
Mar 26, 2011 Mohammed is currently reading it
Kotler is the best in marketing
Read this after B school. Good book
Jun 08, 2008 Michael is currently reading it  ·  review of another edition
This is an excellent book. Good for all
Aaron marked it as to-read
Jul 29, 2014
Kavita marked it as to-read
Jul 29, 2014
Venkatrao marked it as to-read
Jul 27, 2014
Sam marked it as to-read
Jul 27, 2014
Gurupreeth Karnik
Gurupreeth Karnik marked it as to-read
Jul 26, 2014
Kakul marked it as to-read
Jul 26, 2014
Joe Javaborneo
Joe Javaborneo marked it as to-read
Jul 25, 2014
Islam is currently reading it
Jul 23, 2014
Ahmadou marked it as to-read
Jul 22, 2014
Si Thu
Si Thu is currently reading it
Jul 20, 2014
Cindy Yan
Cindy Yan marked it as to-read
Jul 20, 2014
Seham Yusuf
Seham Yusuf marked it as to-read
Jul 19, 2014
« previous 1 3 4 5 6 7 8 9 30 31 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
  • The Practice of Management
  • The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
  • Differentiate or Die: Survival in Our Era of Killer Competition
  • Competitive Advantage: Creating and Sustaining Superior Performance
  • The Republic of Tea: : The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders
  • Competing for the Future
  • The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
  • Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
  • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
  • Reengineering the Corporation: A Manifesto for Business Revolution
  • Meatball Sundae: Is Your Marketing out of Sync?
  • The Autobiography of Andrew Carnegie and The Gospel of Wealth
  • Startup: A Silicon Valley Adventure
  • The Experience Economy: Work Is Theater & Every Business a Stage
  • Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond
  • The PayPal Wars: Battles with eBay, the Media, the Mafia, and the Rest of the Planet Earth
  • Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar...more
More about Philip Kotler...
Marketing Management Principles of Marketing Marketing 3.0: From Products to Customers to the Human Spirit Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know Ten Deadly Marketing Sins: Signs and Solutions

Share This Book