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Kotler on Marketing: How to Create, Win, and Dominate Markets
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Kotler on Marketing: How to Create, Win, and Dominate Markets

4.09  ·  Rating Details  ·  803 Ratings  ·  28 Reviews
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.
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Hardcover, 272 pages
Published April 21st 1999 by Free Press (first published January 1st 1999)
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Essam AlGhamdi
Nov 14, 2010 Essam AlGhamdi rated it liked it
I recommend to read this book after the fundamental books for the author.
the authoer is going a little bit of practical marketing.
انصح بقراءة هذا الكتاب بعد قراءة كتب الجامعه الاساسيه
يميل الكاتب بعض الشي الى الحاللات التطبيقيه العمليه
Khaled
Jan 19, 2012 Khaled rated it it was amazing  ·  review of another edition
كتاب رائع بالنسبة لحجمة فإنه يختصر عليك الكثير من حضور الدورات وقراءة كتب أخرى
Lori Grant
Mar 29, 2013 Lori Grant rated it it was amazing
A must-read book on marketing by Philip Kotler for the knowledge worker, manager, executive, or entrepreneur.
Pavan Mishra
he is a father of marketingt
Clark Nguyen
Mar 04, 2015 Clark Nguyen rated it liked it
Kotler has review the basic concepts and principles of marketing, which includes marketing strategy, marketing tactics and marketing management.
Although the knowledge is comprehensive, I found it not really interesting and smoothly to read. When I read this book, I felt like reading an extended version of Principles of Marketing (a text book written by Kotler).
In conclusion, this is still a must-read book, but I suggest that you should read it with high concentration to follow the flow of the b
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Kurt Gielen
Nov 11, 2012 Kurt Gielen rated it it was amazing  ·  review of another edition
If you are truly interested in understanding all the basic knowledge needed to become an impactful strategic marketing then this is a great and easy to understand book.
Clear, well structured and only the essentials without any fluff.
You can always read an infinite number of books of today's shiny object of marketing but you won't find many books who will stand the test of time as well as this book, despite the fact that some of the examples are outdated.

For those marketers who want to go beyond
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TarasProkopyuk
May 10, 2015 TarasProkopyuk rated it really liked it  ·  review of another edition
Shelves: business
Одна из разряда классических книг по маркетингу. Автор в достаточно понятной форме раскрывает понятие маркетинга и раскрывает его важность. Кроме этого я считаю эту книгу хорошим руководством в мир маркетинга.
Рекомендую её для маркетологов и предпринимателей.
Assem Adel
Sep 14, 2012 Assem Adel rated it it was amazing  ·  review of another edition
كتاب رائع وغني لا غنى عنه في مجال التسويق!! ومؤلفه يعد من رواد فن التسويق في العالم
Jacqui
Sep 29, 2008 Jacqui rated it it was amazing
I really like Kotler. He takes a practical vs. theoretical approach to marketing.
APHRODAITE
Sep 18, 2012 APHRODAITE rated it it was amazing  ·  review of another edition
صغير وبسيط ورررائع جدا
Will
Aug 25, 2013 Will rated it liked it  ·  review of another edition
"Offering a Low Price to Customers Willing to Give Up Some Services
When customers insist on a lower price, one strategy is to ask them to relinquish some service normally included in the price, such as free delivery, free installation, or free training. The company can quantify the potential savings with each eliminated service. The key is for the company to reduce its price by less than the company's actual cost savings. Thus if the company normally spends $100 to provide delivery, the company
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Joana Botelho
Apr 07, 2014 Joana Botelho rated it really liked it
No livro Marketing para o Século XXI, Philip Kotler demonstra como o departamento de marketing deve avaliar, selecionar as oportunidades de mercado e elaborar uma estratégia adequada. O marketing tem que começar a trabalhar antes da concepção do produto porque se esta etapa for bem-sucedida os clientes vão apreciar o produto e vão espalhar a sua satisfação.
Nguyên ngộ ngộ
Jun 21, 2015 Nguyên ngộ ngộ rated it really liked it
Shelves: 7questions
cuon sach huu ich khi bat dau lo mo ve quan tri marketing. no da chi ro tung buoc tu khao sao nghien cuu de ve chien luoc dinh vi va thuc hien kiem soat danh gia. cuon sach nay doc ma ko dung thi no se ko co gia tri vi vach ra rat nhieu dieu phai lam, chu ko phai la cuon sach noi ve nhan thuc.
Randa Ahmed
Jan 26, 2015 Randa Ahmed rated it really liked it  ·  review of another edition
This book was published in 1999,marketing continues to change in a dramatic way, but it comes in handy to know the principles of marketing and how to manage a business.
Ahmed Saad
Jan 08, 2016 Ahmed Saad rated it really liked it  ·  review of another edition
جيد ومبسط ومليء بالأفكار وبناء القاعدة التسويقية
Vinit Shukla
Jun 29, 2016 Vinit Shukla marked it as to-read
This review has been hidden because it contains spoilers. To view it, click here.
Fatih Aksoy
Oct 27, 2015 Fatih Aksoy rated it it was amazing
I loved this book. It gives you a very deep understanding about marketing (terms, content, rules, pioneers etc).
Shaltoot
Jul 27, 2015 Shaltoot rated it really liked it
Mandatory to be read for any marketing specialist, it's inspiring to see how the accumulated experience over the years can be formulated in organized rules and theories with thoughtful examples and stories. Really one of rich books and definitely will enrich remarkably your thoughts whether on theoretical basis or on field practices.
محمد المطلق
كتاب جيد لمن يريد الإطلاع عن موضوع التسويق ولكن وينقصه الأمثله والحالات الواقعية ليكون أكثر ثراء
غطى موضوع كسب العملاء والحفاظ عليهم بشكل ممتاز

الكتاب قديم لذلك لا تتوقع منه الكثير خاصة مع التغير الرهيب في سلوك المستهلك ونمط التسويق بشكل عام
Baker Shahal
Apr 18, 2016 Baker Shahal rated it really liked it  ·  review of another edition
كتاب مفيد لغير المتخصصين بالتسويق، فهو يتحدث عن كافة مواضيع التسويق الرئيسية باختصار غير مخل..
حتى بالنسبة لي -كطالب تسويق- فقد استفدت من الأمثلة التي طرحها كوتلر في هذا الكتاب ومن بعض الأمور التي كنت أجهلها..
Shahrulrock
Apr 23, 2010 Shahrulrock rated it liked it
Saya bukan individu yang terlibat dalam bahagian Marketing tetapi tulisan Philip Kotler ini secara berdikit membuka ruang untuk saya mengadaptasikan marketing di dalam pengurusan sumber manusia.
Nicole G
May 15, 2013 Nicole G rated it it was amazing
Fantastic book as an introduction to marketing philosophies and how it is evolving. He follows all statements with case studies on successful and unsuccessful businesses.
Mohammed
Mar 26, 2011 Mohammed is currently reading it
Kotler is the best in marketing
Nivas
Mar 01, 2010 Nivas rated it really liked it
Shelves: business-related
Read this after B school. Good book
Manal Alrajhi
May 12, 2015 Manal Alrajhi rated it it was amazing  ·  review of another edition
كتاب جميل مختصر للتسويق
Michael
Jun 08, 2008 Michael is currently reading it  ·  review of another edition
This is an excellent book. Good for all
Aktham
May 31, 2013 Aktham marked it as to-read  ·  review of another edition
كتاب رائع جدا
Goge
Jun 28, 2013 Goge rated it it was amazing  ·  review of another edition
i think it's nice.
Poloko
May 11, 2013 Poloko rated it it was amazing  ·  review of another edition
This review has been hidden because it contains spoilers. To view it, click here.
Mazen
Mazen rated it it was amazing
Jul 30, 2016
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Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar
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“The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.” 1 likes
“No company in its right mind tries to sell to everyone.” 1 likes
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