Kotler on Marketing: How to Create, Win, and Dominate Markets
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Kotler on Marketing: How to Create, Win, and Dominate Markets

4.02 of 5 stars 4.02  ·  rating details  ·  348 ratings  ·  11 reviews
Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.
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Hardcover, 272 pages
Published April 21st 1999 by Free Press
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Essam AlGhamdi
I recommend to read this book after the fundamental books for the author.
the authoer is going a little bit of practical marketing.
انصح بقراءة هذا الكتاب بعد قراءة كتب الجامعه الاساسيه
يميل الكاتب بعض الشي الى الحاللات التطبيقيه العمليه
Lori Grant
A must-read book on marketing by Philip Kotler for the knowledge worker, manager, executive, or entrepreneur.
Kurt Gielen
If you are truly interested in understanding all the basic knowledge needed to become an impactful strategic marketing then this is a great and easy to understand book.
Clear, well structured and only the essentials without any fluff.
You can always read an infinite number of books of today's shiny object of marketing but you won't find many books who will stand the test of time as well as this book, despite the fact that some of the examples are outdated.

For those marketers who want to go beyond...more
Jacqui
I really like Kotler. He takes a practical vs. theoretical approach to marketing.
Pavan Mishra
he is a father of marketingt
Will
"Offering a Low Price to Customers Willing to Give Up Some Services
When customers insist on a lower price, one strategy is to ask them to relinquish some service normally included in the price, such as free delivery, free installation, or free training. The company can quantify the potential savings with each eliminated service. The key is for the company to reduce its price by less than the company's actual cost savings. Thus if the company normally spends $100 to provide delivery, the company...more
Joana Botelho
No livro Marketing para o Século XXI, Philip Kotler demonstra como o departamento de marketing deve avaliar, selecionar as oportunidades de mercado e elaborar uma estratégia adequada. O marketing tem que começar a trabalhar antes da concepção do produto porque se esta etapa for bem-sucedida os clientes vão apreciar o produto e vão espalhar a sua satisfação.
Shahrulrock
Saya bukan individu yang terlibat dalam bahagian Marketing tetapi tulisan Philip Kotler ini secara berdikit membuka ruang untuk saya mengadaptasikan marketing di dalam pengurusan sumber manusia.
Nicole G
Fantastic book as an introduction to marketing philosophies and how it is evolving. He follows all statements with case studies on successful and unsuccessful businesses.
Mohammed
Mar 26, 2011 Mohammed is currently reading it
Kotler is the best in marketing
Nivas
Read this after B school. Good book
Michael
Jun 08, 2008 Michael is currently reading it  ·  review of another edition
This is an excellent book. Good for all
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Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar...more
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