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The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue: 2012 Edition

3.56 of 5 stars 3.56  ·  rating details  ·  662 ratings  ·  87 reviews
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Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively sprea
Paperback, 216 pages
Published March 6th 2012 by BenBella Books (first published January 1st 2010)
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(showing 1-30 of 1,803)
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Scott Dinsmore
Written by: Scott Dinsmore of ReadingForYourSuccess (

Average Reading Time: 6 minutes

Who’s a bit confused on how to get 140 characters working for you and your brand? My hand’s up.

At least it was until I finished up Shama’s new book, The Zen of Social Media Marketing. I have been aggressively learning about social media marketing for the last few months and I was still having trouble connecting the dots.

Shama got me excited to the point that I started making c
Unfortunately, I feel that Kabani rehashed the basics of social media without providing much, if any, new insight. “The Zen of Social Media” seemed like more of a instruction manual for creating profiles on social networks instead of a marketing guide. Many of the ideas throughout the book relied on common sense. For example, it is common sense for a brand to post regular updates on social networking sites. It would have been a better reading experience if Kabani had gone as far as explaining th ...more
Blog on Books
In the short history of Blog on Books, we have come across all variety of social media guidebooks. Some (like Twitter Power) are so basic as to be only useful for first time followers, while others (Brian Solis’ ‘Engage’) are rather advanced and best used by those who have a serious and broad company-wide agenda to pursue the full range of social marketing possibilities (many of which have yet to be fully vetted, of course.)

Now we have Shama Kabani’s ‘The Zen of Social Media Marketing’; a book t
Taylor Ellwood
This book is billed as the last social media guide you'll ever need. I don't know if I'd go as far as that, but I will say the free online updates to the book do make it a very reasonable book and a very helpful one as well. What makes this book most valuable is that the author writes about social media marketing and social media policies. The chapters on the big three social networking sites are good, but I like how she explains the marketing piece of social media and the importance of having a ...more
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Sary Abu Nijem
May 22, 2012 Sary Abu Nijem rated it 3 of 5 stars  ·  review of another edition
Recommends it for: Beginners in Social Media Platform
Recommended to Sary by: None
If you are a social media savvy, you would know pretty much what this book has covered...
Nothing really interesting... I think this shall be for beginner who never used any social media platform to give them a conception..

Was expecting more tools to get started / enhance my skills in social media. This book sounded promising but it is too superficial to really add to what anyone with min. awareness should already know.
Too basic for Gen Y.
You don't have to convince us that Social Media is a necessary medium. That's why we're reading your book. And we know how to set up a Facebook page.
Got questions? This book just might have the answer. I usually recommend this book to friends, who don't want to hire a social media guru.
As someone has said before me, this one is perfect for someone else. It was tough separating the business from personal advice. As soon as I would think this is mainly for how to do personal accounts, Shama would switch to strictly business. I picked this up because I had wanted to expand the social media presence of a library I volunteer for. This has done the opposite of its goal; I don't think I want to do that for them. It came off as a lot for someone who hasn't done this kind of social med ...more
Do you ever read a book and think, "Gosh, this would be great for (insert certain type or person's name here)?" You liked the book enough, but for some reason it didn't resonate completely with you or impress you much. You wanted to like it. You really gave it your best, but deep down, the book was not a fit for you?

The Zen of Social Media Marketing is something I would recommend for the beginner in social media marketing, a savvy business person with a propensity for how-to education and very
Very basic, is-it-plugged-in level instructions for how to do social media. If you want to get started and don't know what to do next, this book will do.

If you want to understand *why* you should and you just don't "get" social media at all, this is not the book for you. Instead read The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

If you need in depth advice on how to do social media, this is also not the book. Instead read Content Rules: How to Create Killer Bl
Alain Burrese
"The Zen Of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue" by Shama Hyder Kabani is a very informative and easy to follow book on using the various social media opportunities for marketing. The author shares the benefits of social media marketing as well as tips on how to do it, and just as important, tips on what not to do. While the word "zen" has become a bit overused when dealing with things not really related to zen, that should not make pur ...more
Reading this book, it is hard to imagine that the first edition of this book was written by a - then - recent college grad. In just a few short years, Shama Kabani has gone from her dorm room to becoming a rising star in a very exclusive club of "real-deal" Social Media Marketing guru's.

As an author, Shama demonstrates a terrific understanding of Social Media and how it is best used by most marketers. The latter expertise amazed me since she is so young and seemingly still "wet behind the ears"
Jeff Kinsey
This is a most amazing book. Delightful in fact.

How appropriate that Shama and I met on twitter? I have had the privilege of watching her career evolve over the last few years and I can assure you that the purchase of her book is a sound investment in your future. At retail of $16.95USD I can also assure you that she will not get rich from royalties!

A "must own" for the small business owner or entrepreneur that alone must fashion their SocMedia efforts. There is a lot of material and yet Shama c
In the short history of Blog on Books, we have come across all variety of social media guidebooks. Some (like Twitter Power) are so basic as to be only useful for first time followers, while others (Brian Solis’ ‘Engage’) are rather advanced and best used by those who have a serious and broad company-wide agenda to pursue the full range of social marketing possibilities (many of which have yet to be fully vetted, of course.)

Now we have Shama Kabani’s ‘The Zen of Social Media Marketing’; a book t
Haley Rymel
One word review: Meh.

It's not that this is a bad book, it's just that the majority of it would only be useful to a complete social media beginner. Someone who is setting up a brand new social media account for the first time would find this invaluable, but after hearing that this "is the last social media book that you'll ever need," I expected more.

However, this is an ideal book for someone who talked their way into a social media job before realizing they don't know enough to do it as a job.
Othón León
This is a precious book about "how to" on today's new marketing environment... Shama Hyder Kabani (now a connection via LinkedIn... meaning she "walks the talk") makes an exceptional work at describing why you can't miss this trend, no matter your condition or business activity. By the same token, she takes the reader by the hand into the details of the three main social media marketing sites: Facebook, Tweeter and LinkedIn where Shama underlines the importance of marketing technological innovat ...more
This is actually a very informing and enlightening book on Social Media Marketing. The problem I have is the badge on the cover that says "The Last Social Media Guide You'll Ever Need . . . with Continuous Online Updates!"

Shama has already published a new edition of this book, and there does not seem to be update links available on the website for those of us who must have bought the last copies of this edition, with the promise that we would be updated, continuously.

Here's the deal . . . Don't
Adam Moore
I really enjoyed this book it was my first foray into the world of social media marketing and while maybe not complex enough for people who have read other books or done research on the topic it was exactly what i needed to gain an understanding of different principles that apply with social media marketing.

I found really useful the do's and don't for each of the social media platforms and blogs and also the case studies at the rear of the book. Both of these showed in practical terms how to go
Dharmamitra Stefani
Feb 10, 2013 Dharmamitra Stefani rated it 4 of 5 stars  ·  review of another edition
Recommends it for: Anyone Utilizes Social Media as a method of Marketing Services, Products or Ideas.
Recommended to Dharmamitra by: /Amazon
Highly Recommend to Anyone In Business, with a Website, or Blog, or E-Commerce, marketing, Web Design, Web Development, IT, or Modern Business, in General! The BEST if its Kind! 3.5-4 STARS, a Little Cheesy and Offensive "ZEN" References. Jumping On The Band-Wagon of Zen Marketing. (The Author's Web Marketing Business is Called: "The Zen Marketing Group" (BLAH! LAME!)
But that's why I made a Book Shelf, "Don't Judge By Its Cover" You Can Learn the Deeper, Broader Perspective of Social Media and O
I've been reading social media marketing books for about a year, and most of them over-promise and under-deliver. This one is different. For the first time, I feel like I "get" it.
It's filled with no-nonsense, practical tips that actually work instead of pie-in-the-sky talk about what social media "can" do.
I started reading the ebook on an airplane, and wasn't quite done when the plane landed -- so I made my husband drive, so I could finish it. If you'd ever ridden with my husband, you'd know th
Isabelle HC
A few chapters seemed a bit too basic for someone already using social media networks, however the book as a whole gave some great ideas about how to leverage social media to boost sales and build on your personal brand. I'd recommend this to anyone who wants a refresh on how to use social media effectively, be it personally or professionally. Fun read overall.
Excellent book, very current and loaded with so much information I feel my head will explode. I read a LOT but rarely read a book twice. I'm going to listen to this one again immediately, taking notes and then perhaps again to apply each of the strategy points as I go.

There is one problem and its a big one for me. I have the audio version and I really dislike the way it was delivery by the reader.

Unfortunately it sounds like she she comes from the William Shatner School of Elocution.

The resul
Loren Koehler
I thought this book was great. It was an easy read and had some graphics to help understand the material. The author does a great job of explaining the top three social media networks- Facebook, Twitter and LinkedIn. She also talks about YouTube and explains more in-depth about everything that goes into making videos for YouTube. Kabani also relates everything she talks about back to how social media can help you and your business. She gives step-by-step processes of setting up an account to how ...more
I received this book for free via Goodreads First Reads.
There are definitely some good ideas in here (a lot of common sense things if you grew up in the age of social media, but also some things you maybe wouldn't think about doing until someone suggested it), and each site/application is explained well, giving the essence of the site and what it should be used for rather than a step by step how-to guide. Some parts of the book that do deal with the how-to's are already outdated, which is bound
This book read more like a complete idiot's guide than anything else. Not only is the specific information outdated, the focus seems too targeted at big business than at the average entrepreneur, which is supposedly a portion of the target audience. Honestly, I stopped reading at page 70, as the language was so simplistic to the point of being torturous. Overall, not a fan.
Provided useful links and concrete examples while using very simple language that can be easily understood by non-techies.
In “The Zen of Social Media Marketing”, author Shama Kabani does an excellent job showcasing her marketing skills. Much of the information is provided by or written by others, yet it is her name on the cover. While suggesting readers engage and connect, she shamelessly promotes herself and her company throughout the book.

The book layout seems a bit amateurish and I found the insets distracting.

“The Zen of Social Media Marketing” is easy to read and understand. It provides a good overview of bl
This was a textbook for a university course that I completed. I found it to be very helpful in introducing me to certain concepts and terminology that I was unfamiliar with. Shama's style is very readable and informative at the same time. This book helped me to see the value of using certain social media platforms that I wasn't as familiar with, such as Twitter and LinkedIn, and gave me the confidence to try them out. After reading this book I feel much more knowledgeable about social media mark ...more
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