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Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs
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Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs

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3.06 of 5 stars 3.06  ·  rating details  ·  18 ratings  ·  6 reviews
Today, organizations increasingly expect their social computing applications and communities to create meaningful, measurable business value. That won't happen by itself: it requires careful planning and active, intelligent management. In "Social Networking for Business," Rawn Shah brings together business social computing patterns and best practices drawn from his extensi ...more
Paperback, 171 pages
Published January 23rd 2010 by Pearson Prentice Hall (first published December 24th 2009)
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Jj Kwashnak
Of the buzzwords that plague managers today one of the most prominent is social networking. Mention social networking to many and the immediate reaction is to think of prominent social media such as Facebook, Twitter or MySpace. In his book, Shaw addresses the networking that goes on in a business setting that is manifest through these and other social media tools. Social networking today is simply an expansion of meetings and water cooler conversations that business has seen for decades expande ...more
Bojan Tunguz
I love social networking tools. I am continuously logged into Facebook, and I use Twitter more or less regularly to promote some of my professional websites. I thought that a book on social networking for business would help me use these tools more effectively, and perhaps improve the visibility and accessibility of my professional websites. However, from the information that I've gathered about this book it seems to be geared more towards large businesses which want to utilize social networking ...more
Nascha
Very good book on the role of social networking in business. The author, Rawn Shah, really breaks down the different types of social networking software, websites and communities. He does a really good job of pointing out the familiar sites (Facebook, Twitter and Amazon) and how they fit into these categories. He also points out the social roles, environments and etiquette on social networking sites. For business owners, or those looking to start their own business, he points out the roles and e ...more
Em
A quick read because I skipped a lot of paragraphs. It's a combination of really basic information that everyone should already know, mixed with super in-depth information that no one ever needs to know. Not really a useful read.
Pat Friel
More of a research paper than a how-to guide, Shah examines the ecosystem of the Social Network. I appreciated how he established a framework and sticks to the framework throughout the book.

Well researched, this book can serve as a manual for low big companies need to be thinking about Social Networking.
Emily
Extremely helpful in learning how social networking can connect consumers and producers.
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