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Pay Per Click Search Engine Marketing for Dummies
by Peter Kent
Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and ...more
Paperback, 368 pages
Published December 1st 2005 by For Dummies
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