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  <title><![CDATA[E-Newsletters That Work, The Small Business Owner's Guide To Creating, Writing and Managing An Effective Electronic Newsletter]]></title>
  <isbn><![CDATA[1401091237]]></isbn>
  <isbn13><![CDATA[9781401091231]]></isbn13>
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  <default_description>&quot;When you properly apply Michael's brilliant techniques, your customers will open email from you, read it, respond to it, and pass it along to others. If you want your customers to stay in touch with you, and to introduce you to other people, then read this book.&quot;</default_description>
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  <original_publication_day type="integer">24</original_publication_day>
  <original_publication_month type="integer">2</original_publication_month>
  <original_publication_year type="integer">2003</original_publication_year>
  <original_title>E-Newsletters That Work, The Small Business Owner's Guide To Creating, Writing and Managing An Effective Electronic Newsletter</original_title>
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  <url><![CDATA[http://www.goodreads.com/book/show/1236862.E_Newsletters_That_Work_The_Small_Business_Owner_s_Guide_To_Creating_Writing_and_Managing_An_Effective_Electronic_Newsletter]]></url>
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      <name><![CDATA[Michael J. Katz]]></name>
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  <read_at>Sun Jan 01 00:00:00 -0800 2006</read_at>
  <date_added>Thu Feb 12 00:25:53 -0800 2009</date_added>
  <date_updated>Thu Feb 12 00:27:35 -0800 2009</date_updated>
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    <body><![CDATA[Straightforward and practical guide to e-newsletters. Short digestible chunks of info, both on content and technical considerations.]]></body>
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  <date_added>Thu Sep 25 13:26:02 -0700 2008</date_added>
  <date_updated>Thu Sep 25 13:26:02 -0700 2008</date_updated>
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