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New Product Development for Dummies
by Robin Karol
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers yo ...more
Paperback, 357 pages
Published May 1st 2007 by For Dummies
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The book is a good starting point for everyone who wants to understand better the process stages in developing new products from ideation to market, also a decent part of the book is dedicated to measuring the results. However, the book mainly covers linear (waterfall) product development model, that usually doesn't work well, agile methods are only vaguely mentioned.
To figure out how to create innovative ideas and bring them to market through a very complex environment (i.e., global conglomerate), I wanted to go back to basics - new product development. The book generally confirmed what I assumed so that was good. The book provide a very good 101 lecture and a high level framework to organize further investigation.