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Why We Do It
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Why We Do It

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Buku ini mengulas dan menalar berbagai fenomena dalam interaksi sosial dan bisnis melalui kacamata ilmu ekonomi, khususnya implementasi insentif, yang dijabarkan secara populer dan renyah.

"...Adanya hubungan timbal balik yang terus-menerus (bisa saja terjadi karena adanya saling ketergantungan di antara para pihak yang berinteraksi)akan memicu terjadinya repeated game atau
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Paperback, 132 pages
Published April 2009 by PT Elex Media Komputindo
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