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Adwords for Dummies
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Adwords for Dummies

3.65 of 5 stars 3.65  ·  rating details  ·  62 ratings  ·  6 reviews
AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenuesThis all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!Topics covered incl ...more
ebook, 408 pages
Published May 4th 2011 by For Dummies (first published January 1st 2007)
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Mark Ruzomberka
This book was great in explaining the difference between Direct Marketing (of which AdWords is) and traditional marketing. Basically they tell you to throw out everything you thought you knew about "Brand" Marketing and start from scratch with direct Marketing.

I think everyone reading this book is familiar with the old adage "I know I'm wasting half of my advertising budget, I just don't know which half". This book, along with the AdWords platform solves that problem.

If you can play fantasy base
This was so well written... I have had a hard time with Adwords and Howie Jacobson, PhD did an amazing job with humor and great examples on how to make Adwords work for me!
Thanks Howie!
Robert Saunders
Helpful for promoting my business online, and for making my business promoting online. Yes, that's what I menat to say. :-) Plus I keep in contact with the author.
Aaron Slack
A very detailed look at a complicated subject. Four stars instead of five because the organization seemed a bit confusing.
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