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For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

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3.85 of 5 stars 3.85  ·  rating details  ·  34 ratings  ·  4 reviews
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and in ...more
Hardcover, 288 pages
Published October 18th 2011 by BenBella Books
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Phil Butler
"For Immediate Release" is a must read for any communications professional or student interested in a veritable "how to" for power play PR. Ronn Torrosian, one of the most dynamic public relations gurus in America, brings home the brass tacks of direct communicative sense that made him a New York legend.

Torossian had a knack for taking the complex and breaking it down to the simplest, most usable form. As as PR and media professional myself, I've already made this book required reading for or a
...more
Jeff
This is a business book focused on the Public Relations industry; an industry that considers anything in a book as old news. Wait…this is old news in the new world order, driven by social media, by the time information is on the TV news it is old news; making anything in print positively ancient. Ronn Torossian is a veteran of the PR industry and the founder and CEO of 5WPR one of the more aggressive agencies in the PR marketplace.

What does all of this mean for a book review? Well you have to co
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Cary Leibowitz
Great PR Book for any aspiring or current Public Relations Professionals - the book can be previewed on Barnes and Nole - Ronn Torossian PR book
Mike Love
An easy and entertaining read with sme thought-provoking ideas for the PR pro, but very US-only orientated wth virtually no "overseas" experiences.
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Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations (5WPR), a top 25 US PR Agency with more than 100 employees. The firm was honored as 2013 PR Firm of the Year by The American Business Awards, has been named to the Inc. 500 List and is recognized as one of the most successful companies in the public relations industry.
Torossian is known for his resourceful, resu
...more
More about Ronn Torossian...
Developing Public Relations Campaigns: Top PR Experts on Implementing a PR Plan, Benchmarking Success, and Achieving Client Goals

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