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The Steve Jobs Way: iLeadership for a New Generation

3.76  ·  Rating Details  ·  1,859 Ratings  ·  173 Reviews
Former Senior Vice President of Apple Computer and close colleague of Steve Jobs throughout his tenure, Jay Elliot takes readers on a tour through Jobs's astonishing career. From the inception of game-changing products like the Apple II and the Macintosh, to his stunning fall from grace, and his rebirth at the helm of Apple as he developed the iPod, iPhone, and iPad, The S ...more
Paperback, 256 pages
Published April 3rd 2012 by Vanguard Press (first published October 1st 2009)
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Oct 16, 2011 Raed rated it liked it  ·  review of another edition
The Up side:

If you are a Steve Jobs's fan then this book is a must. It gives a good insight on the inside of apple,and how this greater than life figure annoyed most people around him to get apple's product to perfection. A product Czar who worries about most meticulous detail and an entrepreneur who worried only about the consumer experience. A leader who was at times unreasonable, but never forgot to say a word of thank you or show gratitude to everyone who contributed to any of Apple's produc
Haider Al-Mosawi
I found this book very irritating because it reads like a PR release than a book on leadership lessons.

Steve Jobs is hailed as a great leader and wonderful visionary whose vices were either presented as virtues or a weak rationalization was offered to do away with them.

"Steve was..., but he..."

"Granted..., but..."

"Sure..., but..."

At one point the author says: "Yes, he could be difficult, but look at the results." (!!!)

If you find the warped reality of Apple fanboys to be annoying, then this book
Apr 08, 2011 Jason rated it liked it  ·  review of another edition
Recommends it for: Apple fanboys
This is an entertaining book, especially for fans of Apple, but it can also be an frustrating book. At first, it begins to read less like a book on leadership, and more like a memoir of sorts of Elliot's time at Apple. Then it turns into what amounts to unabashed praising of Steve Jobs, Apple, and their products. Even when he offers criticism, he only does so to identify a particular lesson learned that pays off later. It almost feels as if Apple's PR department (or even Jobs himself) vetted thi ...more
Soundview Executive Book Summaries
The Steve Jobs Way: iLeadership for a New Generation by Jay Elliot was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2011.


Let’s face it, there may be no other single executive whose work has received more attention (more positive attention, at least) than former Apple CEO Steve Jobs. The impact of Jobs’ decision to step down sent shockwaves throughout the tech industry and caused consternation among Apple shareholders as the source of so
Apr 21, 2011 Sheldon rated it really liked it  ·  review of another edition
Shelves: documentary, business
Insightful book. While it's written in a "Tenants of Steve Jobs" fashion, there's some good background/biographical info for those who are more interested in Steve and how he did things at Apple. That would be my only criticism of the book... it's kind of "in-between" a biographical recount of Steve's rule at Apple and a self help/tenants book so has some flaws doing both. Because it's not meant to be a straight biography, the story jumps around a bit so if you don't know a bit of the history of ...more
Lukman Haris
Oct 20, 2011 Lukman Haris rated it really liked it  ·  review of another edition
Recommended to Lukman by: KC
It was like reading Sherlock Holmes. Steve Jobs the Sherlock Holmes of Silicon Valley. And of course Jay Elliot as Watson told the reader their adventures at Apple, a very close observation of the way Steve Jobs made the revolutionary devices.

Through the stories we can see what Steve's beliefs about how products should be and how he built the products and the team to make that kind of product delivered to customers. I think these are things we can learn from him.

Steve had detail observation of
An interesting biography of Steve Job's active adult life as co-founder and later CEO of Apple. I found the descriptions and anecdotes of Steve Job's leadership and management style interesting, but not compelling. Highly successful, highly innovative and inspirational (most of the time), Steve was definitely a genius in his field -- the un-disputed product czar of his lifetime as Jay Eliot puts it. Although I admire his achievements and have bought many of the products he pioneered from idea to ...more
Heriberto Cantú
Oct 08, 2012 Heriberto Cantú rated it really liked it  ·  review of another edition
Al principio pensé que el libro sería más de liderazgo que de Steve Jobs, lo bueno es que esta bien balanceado.

Contiene bastantes anécdotas muy interesantes y las utiliza como ejemplo para darte "tips" de liderazgo.

Lo que no me gustó tanto es que el autor esta traumado con Steve Jobs, no deja de echarle flores en cada párrafo, llega hasta el punto en que al final del libro tiene una carta dirigida a Steve. Pero si ignoras un poco su adoración por el amo y semidios Steve puedes encontrar cosas
Mohamed Samy
Mar 16, 2013 Mohamed Samy rated it really liked it  ·  review of another edition
I have finished this book after reading Steve jobs biography by about 4 months. this book contain valuable information about how did Steve jobs did things at Apple. it is not a biography of Steve jobs but it shows how did he manage Apple and how did he succeeded in building great teams. The best thing i loved about this book is how Steve jobs treated his employees and how he made them feel that Apple is their company and they must give the best for it so that it can change the world.
Jean-marc Krikorian
Aug 07, 2011 Jean-marc Krikorian rated it really liked it  ·  review of another edition
Shelves: audible
This retelling of Apple and specifically Steve Job from a close associate was very interesting and inspiring. It's a very current book including the introduction of the iPad. I would have like to see heard more about Steve's time with NeXT but I'm guessing the reason for the lack of detail is that Jay Elliot stayed at Apple when Steve founded NeXT and hence had little direct experience with Steve's role and times there.
Dec 11, 2015 Aakanksha rated it really liked it  ·  review of another edition
I always thought that autobiographies are the best way to understand a person, but this book actually taught me a third person perspective of working close to a person like Steve Jobs.
This book is not just Steve Jobs, this is a story of how Steve made his team and how they made him!
All Steve's fans must read this piece.
Donald Elton
Interesting story to a point but after awhile you realize the book is really about the author's "man-love" for Steve Jobs whom he worships in every possible way as many times as possible. Jobs is a great guy but you feel like you have to wash your hands to get the drool off after reading this too long.
Jason Hekl
Overall, worth reading (or listening to, as I did), but I expected more. Clearly, the author was close to Steve Jobs, but I would have liked more stories. He painted a less-than-complete picture of the iconic leader. The lessons were repetitive, and not particularly actionable.
Apr 03, 2016 Pristy rated it it was ok  ·  review of another edition
saya rasa akan lebih baik kalau penulisanya dengan alur maju saja. karena dengan alur campuran seperti ini apa yang ada di buku ini jadi sulit dimengerti,apalagi ditambah bahasa tingkat tingginya. dan di halaman belakang buku ini dituliskan bahwa buku ini mengandung kisah masa kecil Steve Jobs. saya pikir akan berisi bagaimana kisah Steve Jobs yang kalau tidak salah memiliki keturunan Syria, tapi saya tidak menemukannya dibuku ini, bahkan buku ini tidak mengandung kisah masa kecil Steve Jobs sam ...more
Rohit Duggal
Apr 02, 2015 Rohit Duggal rated it really liked it  ·  review of another edition
The former Senior Vice President of Apple Computer and close colleague of Steve Jobs’s throughout his tenure, Jay Elliot takes listeners on a remarkable tour through Jobs’s astonishing career. From the inception of game-changing products like the Apple II and the Macintosh, to his stunning fall from grace, and on to his rebirth at the helm of Apple, his involvement with Pixar, and the development of the iPod, iPhone, iPad, and much more, The Steve Jobs Way presents real-life examples of Jobs’s l ...more
This book is more or less the carbon copy of the biography of Steve Jobs. Some of the citations in the book seem to have been taken out directly from 'Steve Jobs'. The author, who is the former Vice President of Apple, has mainly given an overview of his encounters and experiences with Steve Jobs. Some of the extravagant business deals that Steve Jobs pulled off, while in charge of Apple are given prominence and brought into light. Steve Jobs was a very result oriented man. He gave importance to ...more
Kunal Bansal
The biography is about the iconic leader Mr. Steve Jobs who as an entrepreneur started an organization with the more technically gifted neighbor kid Mr. Steve Woznaik to give shape to a billion dollar empire (as of today its net worth is around US $222 bn.) The story has long been told and retold in today's generation about how he is sometimes difficult to work with, how he was shown the boot from his own company and his comeback. Jay Elliot has written quite an appealing piece to the general au ...more
Rob Stets
Jan 22, 2013 Rob Stets rated it really liked it  ·  review of another edition
This book was written in response to the recent Steve Jobs bios that focus heavily on Jobs' difficult personality and social skills. The author was one of Jobs' right-hand men and focuses mostly on his business acumen. The author largely avoids being an apologist for Jobs personal quirks, except notably in a section that rationalizes his lack of philanthropic activities.

Overall, the book is a good, quick overview of Jobs' product- and innovation-oriented approach. It was very interesting to find
Loy Machedo
Jul 10, 2013 Loy Machedo rated it really liked it  ·  review of another edition
Loy Machedo's Book Review - The Steve Jobs Way: iLeadership for a New Generation by Jay Elliot and William L. Simon

The legend of Steve Jobs and his messianic vision will never pass away - that is a fact I can vouch for. Ever since his death in October 5, 2011, Books, Documentaries, Articles have been written about him. In fact a Movie on Steve Jobs with Ashton Kutcher playing the role of Steve Jobs is going to come out very soon. Such is the fascination the world has towards a man who famously q
“The Steve Jobs Way” tries to capture parts of the life of a “boy genius” who earned his first million when he was twenty three, ten million when he turned twenty four and over 200 million when he was twenty five.Told from the perspective of a person who had known Steve Jobs for almost 30 years this book encompasses the Steve Jobs’ way of looking at things.

From “Why join the navy if you can be a pirate” to understanding how the passion and detail for the product ruled Steve Jobs has been very w
Jun 22, 2013 Jessie rated it liked it  ·  review of another edition
Shelves: adult, summer-2013
I really enjoy books about companies and people who change the world. Steve Jobs did that whether people liked him or not. This book was pretty a pretty glowing report of how he lived; I have heard that it wasn't all rosy being around him. The fact is, he got things done. Customers liked the product. Sales were high. We are happy. I find the facts about how he went about talking people into joining the team, partnering, and other ideas interesting. I learned about the evolution of the products. ...more
Louise Silk
Sep 05, 2011 Louise Silk rated it really liked it  ·  review of another edition
Shelves: non-fiction
This the complete story of Steve Jobs and his creations at Apple. It's quite an interesting story and I came away feeling like I understood how Apple got to be the outstanding product line it is today.

These are the Steve Jobs principles:
Be passionate about each project you work on.
Be driven by an opportunity and create a product for it.
Always be open to talent who can help.
Do your best to make the product intuitive, so a user's manual isn't needed.
Be really honest with yourself about your produc
Apr 26, 2011 Brett rated it really liked it  ·  review of another edition
This is an interesting and entertaining book. (Kudos to a former Apple exec for using the word "wild-assed" in a sentence!). It is interesting in the way that Insanely Great or Accidental Empires was interesting. A fun insider's look at Apple from humble start-up to Billion-dollar behemoth.

If you're looking for tips on adopting a Jobs-Style of Leadership, or ways to create innovation in stagnant, bureaucratic organizations, I'm not sure this is your book. The author does reference "iLeadership P
Lokesh Joshi
Its another Steve book with a bit of more information but not outstanding as I though. Also next year Steve's authorized biography will be out, thats something I am looking fwd for. I am also a bit surprised by two things in the book, which kind of reduced the stars (i rate 2/5)

1. No word , forward, letter etc from Steve. The author claimed to be right hand the the second person (apart from Tim Cook) who understood steve well. And zero personal text from Steve.

2. He gave two examples how he impl
Gil Bradshaw
An insider's account of Apple definitely left me wanting more. This book is meant to supplement and add perspective to the hundreds of books written about Steve Jobs. I appreciated Jay Elliot's perspective even though he did a lot of cheerleading for Jobs and didn't give him much criticism--even when there was some criticism clearly due to Jobs style of leadership.

This is a gripping book which is very well-written. It was difficult to get a sense of chronology from the author. He kept jumping ba
Nguyen Quang tung
Sep 17, 2014 Nguyen Quang tung rated it really liked it  ·  review of another edition
How enthralling, captivating and inspirational this reading is; for it had delivered the realistic story behind a Steve Jobs we saw in real life. The way he lived, the way he struggled to gain recognition, and the way he could bring Apple become the most prominent IT company at the moment.

Jay Elliot has successfully illustrated another aspect of Steve, an aspect which hadn't been seen before until he disclosed it to readers. Steve Jobs has taught me one thing and one thing alone: No talented, ex
Mar 30, 2011 Shin rated it liked it  ·  review of another edition
I really enjoyed reading the insight that the author has on "The Steve Jobs Way" of doing things, whether it is good or bad. The book also gave me a glimpse of how far Apple has come, with Steve's guidance, it has become the biggest tech company in the world.

Overall I really enjoy reading it, as a result of that I gained a better understand of how Steve Jobs and Apple operate (to a certain extend). Needless to say, there are many things other companies can learn from Apple.

The book, is however v
Akshat Solanki
Dec 09, 2015 Akshat Solanki rated it really liked it  ·  review of another edition
Jay Elliot takes you to the experiences and life of Steve Job, who founded Apple and the way he has written down this business book is just a nice one.
It doesn't make you bore being a fast pacing book with the addition of humor.
Though, the author could have written it in a depth like Walter Isaacson, however, reading this book offers you a different thought process different than that of the biography written by Walter Isaacson.
It's a must read for management readers, and for entrepreneurs too.
Brandon Perry
Mar 06, 2014 Brandon Perry rated it it was amazing  ·  review of another edition
Great read, loved even more it was written by someone who worked beside Steve and not an outsider. Very much explained the thought process going through the mind of Steve as changes were made both at Apple and in the market place. When reading this it's easy to understand why Apple has such a big amount of success with only 10% of the market. What I also loved about this is seeing where it applied in where I work and what we are doing as a company. Highly encourage those that are looking for a c ...more
Briana Ford
If you've already read the more extensive Steve Jobs biography, this book is a bit more of the same. Stories you've probably already heard, or that have nothing really to do with Steve Jobs' leadership style (which is what I was expecting). There were a few good notes: launching a product in time is not nearly as important as getting it right, courting vs interviewing employees, the product is at the core of everything. But past that, it was a time hopping, Jobs praising, gush story, as opposed ...more
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