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The Steve Jobs Way: iLeadership for a New Generation

3.74 of 5 stars 3.74  ·  rating details  ·  1,535 ratings  ·  163 reviews
Former Senior Vice President of Apple Computer and close colleague of Steve Jobs throughout his tenure, Jay Elliot takes readers on a tour through Jobs's astonishing career. From the inception of game-changing products like the Apple II and the Macintosh, to his stunning fall from grace, and his rebirth at the helm of Apple as he developed the iPod, iPhone, and iPad, The S ...more
Paperback, 256 pages
Published April 3rd 2012 by Vanguard Press (first published October 1st 2009)
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The Up side:

If you are a Steve Jobs's fan then this book is a must. It gives a good insight on the inside of apple,and how this greater than life figure annoyed most people around him to get apple's product to perfection. A product Czar who worries about most meticulous detail and an entrepreneur who worried only about the consumer experience. A leader who was at times unreasonable, but never forgot to say a word of thank you or show gratitude to everyone who contributed to any of Apple's produc
Haider Al-Mosawi
I found this book very irritating because it reads like a PR release than a book on leadership lessons.

Steve Jobs is hailed as a great leader and wonderful visionary whose vices were either presented as virtues or a weak rationalization was offered to do away with them.

"Steve was..., but he..."

"Granted..., but..."

"Sure..., but..."

At one point the author says: "Yes, he could be difficult, but look at the results." (!!!)

If you find the warped reality of Apple fanboys to be annoying, then this book
Apr 08, 2011 Jason rated it 3 of 5 stars  ·  review of another edition
Recommends it for: Apple fanboys
This is an entertaining book, especially for fans of Apple, but it can also be an frustrating book. At first, it begins to read less like a book on leadership, and more like a memoir of sorts of Elliot's time at Apple. Then it turns into what amounts to unabashed praising of Steve Jobs, Apple, and their products. Even when he offers criticism, he only does so to identify a particular lesson learned that pays off later. It almost feels as if Apple's PR department (or even Jobs himself) vetted thi ...more
Soundview Executive Book Summaries
The Steve Jobs Way: iLeadership for a New Generation by Jay Elliot was chosen by Soundview Executive Book Summaries as one of the Top 30 Business Books of 2011.


Let’s face it, there may be no other single executive whose work has received more attention (more positive attention, at least) than former Apple CEO Steve Jobs. The impact of Jobs’ decision to step down sent shockwaves throughout the tech industry and caused consternation among Apple shareholders as the source of so
Insightful book. While it's written in a "Tenants of Steve Jobs" fashion, there's some good background/biographical info for those who are more interested in Steve and how he did things at Apple. That would be my only criticism of the book... it's kind of "in-between" a biographical recount of Steve's rule at Apple and a self help/tenants book so has some flaws doing both. Because it's not meant to be a straight biography, the story jumps around a bit so if you don't know a bit of the history of ...more
Lukman Haris
Oct 20, 2011 Lukman Haris rated it 4 of 5 stars  ·  review of another edition
Recommended to Lukman by: KC
It was like reading Sherlock Holmes. Steve Jobs the Sherlock Holmes of Silicon Valley. And of course Jay Elliot as Watson told the reader their adventures at Apple, a very close observation of the way Steve Jobs made the revolutionary devices.

Through the stories we can see what Steve's beliefs about how products should be and how he built the products and the team to make that kind of product delivered to customers. I think these are things we can learn from him.

Steve had detail observation of
An interesting biography of Steve Job's active adult life as co-founder and later CEO of Apple. I found the descriptions and anecdotes of Steve Job's leadership and management style interesting, but not compelling. Highly successful, highly innovative and inspirational (most of the time), Steve was definitely a genius in his field -- the un-disputed product czar of his lifetime as Jay Eliot puts it. Although I admire his achievements and have bought many of the products he pioneered from idea to ...more
Heriberto Cantú
Al principio pensé que el libro sería más de liderazgo que de Steve Jobs, lo bueno es que esta bien balanceado.

Contiene bastantes anécdotas muy interesantes y las utiliza como ejemplo para darte "tips" de liderazgo.

Lo que no me gustó tanto es que el autor esta traumado con Steve Jobs, no deja de echarle flores en cada párrafo, llega hasta el punto en que al final del libro tiene una carta dirigida a Steve. Pero si ignoras un poco su adoración por el amo y semidios Steve puedes encontrar cosas
Rohit Duggal
The former Senior Vice President of Apple Computer and close colleague of Steve Jobs’s throughout his tenure, Jay Elliot takes listeners on a remarkable tour through Jobs’s astonishing career. From the inception of game-changing products like the Apple II and the Macintosh, to his stunning fall from grace, and on to his rebirth at the helm of Apple, his involvement with Pixar, and the development of the iPod, iPhone, iPad, and much more, The Steve Jobs Way presents real-life examples of Jobs’s l ...more
Mohamed Samy
I have finished this book after reading Steve jobs biography by about 4 months. this book contain valuable information about how did Steve jobs did things at Apple. it is not a biography of Steve jobs but it shows how did he manage Apple and how did he succeeded in building great teams. The best thing i loved about this book is how Steve jobs treated his employees and how he made them feel that Apple is their company and they must give the best for it so that it can change the world.
Jean-marc Krikorian
This retelling of Apple and specifically Steve Job from a close associate was very interesting and inspiring. It's a very current book including the introduction of the iPad. I would have like to see heard more about Steve's time with NeXT but I'm guessing the reason for the lack of detail is that Jay Elliot stayed at Apple when Steve founded NeXT and hence had little direct experience with Steve's role and times there.
I always thought that autobiographies are the best way to understand a person, but this book actually taught me a third person perspective of working close to a person like Steve Jobs.
This book is not just Steve Jobs, this is a story of how Steve made his team and how they made him!
All Steve's fans must read this piece.
Donald Elton
Interesting story to a point but after awhile you realize the book is really about the author's "man-love" for Steve Jobs whom he worships in every possible way as many times as possible. Jobs is a great guy but you feel like you have to wash your hands to get the drool off after reading this too long.
Jason Hekl
Overall, worth reading (or listening to, as I did), but I expected more. Clearly, the author was close to Steve Jobs, but I would have liked more stories. He painted a less-than-complete picture of the iconic leader. The lessons were repetitive, and not particularly actionable.
Nguyen Quang tung
How enthralling, captivating and inspirational this reading is; for it had delivered the realistic story behind a Steve Jobs we saw in real life. The way he lived, the way he struggled to gain recognition, and the way he could bring Apple become the most prominent IT company at the moment.

Jay Elliot has successfully illustrated another aspect of Steve, an aspect which hadn't been seen before until he disclosed it to readers. Steve Jobs has taught me one thing and one thing alone: No talented, ex
This is a really good book if you can filter out all of Jay's hero worship of Steve! Despite all of that, I found this book very enlightening.
Leader Summaries
Desde Leader Summaries recomendamos la lectura del libro El camino de Steve Jobs, de Jay Elliot y William L. Simon.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: management, análisis de empresas y líderes de éxito.
En el siguiente enlace tienes el resumen del libro El camino de Steve Jobs, Los orígenes de uno de los líderes empresariales más importantes de la historia: El camino de Steve Jobs
Good book, with very vivid descriptions and narrations of the business dealings that made Apple what it is, and the way it went about changing the world in the process. I just though it was a bit repetitive at times, since the author tried to follow Jobs's business life while developing his main themes. So some themes apperead again and again, hammering on the same principles just mentioned in previous sections. But it was insightful and entertaining, with an insider look into the business side ...more
Milad Bhd
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Roshan B
This book is more or less the carbon copy of the biography of Steve Jobs. Some of the citations in the book seem to have been taken out directly from 'Steve Jobs'. The author, who is the former Vice President of Apple, has mainly given an overview of his encounters and experiences with Steve Jobs. Some of the extravagant business deals that Steve Jobs pulled off, while in charge of Apple are given prominence and brought into light. Steve Jobs was a very result oriented man. He gave importance to ...more
Kunal Bansal
The biography is about the iconic leader Mr. Steve Jobs who as an entrepreneur started an organization with the more technically gifted neighbor kid Mr. Steve Woznaik to give shape to a billion dollar empire (as of today its net worth is around US $222 bn.) The story has long been told and retold in today's generation about how he is sometimes difficult to work with, how he was shown the boot from his own company and his comeback. Jay Elliot has written quite an appealing piece to the general au ...more
Rob Stets
This book was written in response to the recent Steve Jobs bios that focus heavily on Jobs' difficult personality and social skills. The author was one of Jobs' right-hand men and focuses mostly on his business acumen. The author largely avoids being an apologist for Jobs personal quirks, except notably in a section that rationalizes his lack of philanthropic activities.

Overall, the book is a good, quick overview of Jobs' product- and innovation-oriented approach. It was very interesting to find
This book largely consists of the author sharing stories and adventures he had with Steve Jobs and deriving leadership lessons along the way. Takeaway: Steve Jobs accomplished so much because of his driving, relentless passion to create beautifully-designed, user-friendly electronics for consumers. The author does cover lessons he learned from Jobs, e.g., Jobs’ meticulous attention to detail, Jobs’ desire to have control of both the hardware and software to create the best product, etc. But all ...more
“Se i dizionari fossero illustrati, non c’è alcun dubbio che la definizione di cool sarebbe adornata da una gigantografia di Steve Jobs”. Il principale difetto del libro è che è così di parte da essere ridicolo, peggio di un depliant commerciale. Sono appassionato di informatica, mi hanno regalato questo libro e ho pensato che potesse interessarmi, così è stato per alcune informazioni sui retroscena di questo mondo dagli anni ’80 in poi. Ma non assomiglia ad una biografia, non segue la vita di J ...more
Loy Machedo
Loy Machedo's Book Review - The Steve Jobs Way: iLeadership for a New Generation by Jay Elliot and William L. Simon

The legend of Steve Jobs and his messianic vision will never pass away - that is a fact I can vouch for. Ever since his death in October 5, 2011, Books, Documentaries, Articles have been written about him. In fact a Movie on Steve Jobs with Ashton Kutcher playing the role of Steve Jobs is going to come out very soon. Such is the fascination the world has towards a man who famously q
“The Steve Jobs Way” tries to capture parts of the life of a “boy genius” who earned his first million when he was twenty three, ten million when he turned twenty four and over 200 million when he was twenty five.Told from the perspective of a person who had known Steve Jobs for almost 30 years this book encompasses the Steve Jobs’ way of looking at things.

From “Why join the navy if you can be a pirate” to understanding how the passion and detail for the product ruled Steve Jobs has been very w
I really enjoy books about companies and people who change the world. Steve Jobs did that whether people liked him or not. This book was pretty a pretty glowing report of how he lived; I have heard that it wasn't all rosy being around him. The fact is, he got things done. Customers liked the product. Sales were high. We are happy. I find the facts about how he went about talking people into joining the team, partnering, and other ideas interesting. I learned about the evolution of the products. ...more
Louise Silk
This the complete story of Steve Jobs and his creations at Apple. It's quite an interesting story and I came away feeling like I understood how Apple got to be the outstanding product line it is today.

These are the Steve Jobs principles:
Be passionate about each project you work on.
Be driven by an opportunity and create a product for it.
Always be open to talent who can help.
Do your best to make the product intuitive, so a user's manual isn't needed.
Be really honest with yourself about your produc
Brandon Perry
Great read, loved even more it was written by someone who worked beside Steve and not an outsider. Very much explained the thought process going through the mind of Steve as changes were made both at Apple and in the market place. When reading this it's easy to understand why Apple has such a big amount of success with only 10% of the market. What I also loved about this is seeing where it applied in where I work and what we are doing as a company. Highly encourage those that are looking for a c ...more
Poti spune multe despre el: ca e tiran, ca e impulsiv, ca e un extraordinar manipulator, ca ar putea sa-ti vanda si sosete la suprapret, ca tolereaza practicile anticoncurentiale si cate si mai cate. Nu poti spune insa despre dl Jobs ca nu are viziune.

Tocmai despre aceast vizionarism fantastic vorbeste Steve Jobs. iLeadership pentru o noua generatie, dar si despre nebunia unui om care vrea sa schimbe lumea prin tehnologie. Nici ca nu e un om ca oricare altul nu poate fi pus la indoiala. (continu
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