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Nail It Then Scale It: The Entrepreneur's Guide To Creating And Managing Breakthrough Innovation
Why do most new businesses fail, yet a few entrepreneurs have a habit of winning over and over again? The shocking discovery of years of research and trial is that most startups fail by doing the “right things,” but doing them out of order. In other words, human nature combined with our entrepreneurial drive puts us on autopilot to become part of the 70% to 90% of ventures...more
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I use the process and principles outline in this book every day. If you are starting a new business I suggest you use your time and resources wisely. Don't reinvent the start up, drive down a well proven path. Nail it Then Scale it shows entrepreneurs step by step how to follow an step by step lean development method, through discovery and development, entrepreneurs will be able to adapt and adjust quickly to create the product their customers actually want. The Nail It Then Scale it approach wi...more
Perfect book for seeing a different view on starting a business. Nathan outlines the framework that allows entrepreneurs to actually test ideas before wasting time and money (which many entrepreneurs end up wasting). Good examples and outline about how to deal with the tech and market risks involved in ideas.
Definitely keep this close for the day when I start my business.
Definitely keep this close for the day when I start my business.
Preaching the same line of reasoning as Steven Blank's four steps to the epiphany and also self-published as Steven Blank book! The emphasis here is to really understand what you are planning to build before building it. This is achieve through intensive customer discovery.
Sell before you build. Great advice. Good book. Was given to me by a professor at BYU after starting my first business, still applying the principals today.
Good advice and examples. Hyper repetitive. Could be about 30% shorter. Feels a little scattered and disorganized.
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