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Richard L. Sandhusen's International Marketing, part of Barron's Business Review series, offers a concise but comprehensive overview of this increasingly important subject for students and managers who seek the conceptual and analytical tools necessary to compete in today's global marketplace. Sequentially following the stages of the actual marketing process, each chapter ...more
Paperback, 481 pages
Published January 1st 1998 by Barron's Educational Series
(first published May 1997)
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