The Problem with Penguins: Stand Out in a Crowded Marketplace by Packaging Your Big Idea
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The Problem with Penguins: Stand Out in a Crowded Marketplace by Packaging Your Big Idea

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Would you like to attract more high-quality customers and make a lot more money? If so, The Problem with Penguins, written by Bill Bishop, author of the bestseller How to Sell a Lobster, can help you with your penguin problem! Learn how to stand out in a crowded marketplace by effectively branding and packaging your BIG Idea.

In his trademark fun and entertaining style, Bis...more
Hardcover, 196 pages
Published March 15th 2010 by iUniverse
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