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Brand Leadership

3.77 of 5 stars 3.77  ·  rating details  ·  81 ratings  ·  5 reviews
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by "Brandweek" as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership.For the first time, Aaker and coauthor Erich Joachimstha ...more
Hardcover, 351 pages
Published March 6th 2000 by Free Press
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Vassilena Valchanova
Although it's somewhat boring, the book may be quite useful. It is part of the "Old School" in marketing and branding, but the basics are the same, anyway, adn you can surely learn the basics from Aaker. Overall, a nice read.
Alex Milburn
Its a bit out of date with some examples, but the ideas and concepts are spot on. Great read and idea prompting.
Lori Grant
A should-read book on branding for the knowledge worker, manager, executive, or entrepreneur.
Marc Brodeur
It was OK. It is very corporate and felt a bit dated at this point, but not an awful resource.
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