Goodreads helps you keep track of books you want to read.
Start by marking “Brand Leadership” as Want to Read:
Brand Leadership
Enlarge cover
Rate this book
Clear rating
Open Preview

Brand Leadership

3.79 of 5 stars 3.79  ·  rating details  ·  87 ratings  ·  5 reviews
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by "Brandweek" as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership.For the first time, Aaker and coauthor Erich Joachimstha ...more
Hardcover, 351 pages
Published March 6th 2000 by Free Press
more details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Brand Leadership, please sign up.

Be the first to ask a question about Brand Leadership

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30 of 231)
filter  |  sort: default (?)  |  rating details
Vassilena Valchanova
Although it's somewhat boring, the book may be quite useful. It is part of the "Old School" in marketing and branding, but the basics are the same, anyway, adn you can surely learn the basics from Aaker. Overall, a nice read.
Alex Milburn
Its a bit out of date with some examples, but the ideas and concepts are spot on. Great read and idea prompting.
Lori Grant
A should-read book on branding for the knowledge worker, manager, executive, or entrepreneur.
Marc Brodeur
It was OK. It is very corporate and felt a bit dated at this point, but not an awful resource.
Lauren marked it as to-read
Jan 30, 2015
Ram Gopal
Ram Gopal marked it as to-read
Jan 25, 2015
Alexander Tevi
Alexander Tevi marked it as to-read
Jan 24, 2015
Greg added it
Jan 14, 2015
Amit marked it as to-read
Jan 10, 2015
Mbiwa marked it as to-read
Jan 05, 2015
Faizan Ali
Faizan Ali marked it as to-read
Jan 01, 2015
Bogdan added it
Dec 10, 2014
Katie marked it as to-read
Dec 07, 2014
Vinay Yadav
Vinay Yadav marked it as to-read
Dec 10, 2014
Menelaos Tornarides
Menelaos Tornarides marked it as to-read
Dec 07, 2014
Tung Thanh
Tung Thanh marked it as to-read
Nov 20, 2014
Aynur Atabeyli
Aynur Atabeyli marked it as to-read
Nov 11, 2014
özge marked it as to-read
Nov 06, 2014
Kiki Bakker
Kiki Bakker marked it as to-read
Nov 04, 2014
« previous 1 3 4 5 6 7 8 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Brandsimple: How the Best Brands Keep It Simple and Succeed
  • A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
  • Decoded: The Science Behind Why We Buy
  • Emotional Branding: The New Paradigm for Connecting Brands to People
  • How Brands Become Icons: The Principles of Cultural Branding
  • The Brand Gap
  • The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
  • Consumerology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping
  • Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
  • Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
  • The Experience Economy: Work Is Theater & Every Business a Stage
  • The Human Face of Big Data
  • The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness
  • Truth, Lies, and Advertising: The Art of Account Planning
  • The One to One Future
  • A Passion for Excellence: The Leadership Difference
  • Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]
  • Creative Mischief: 1
Building Strong Brands Managing Brand Equity Brand Relevance: Making Competitors Irrelevant Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity Harvard Business Review on Brand Management

Share This Book