Goodreads helps you keep track of books you want to read.
Start by marking “Brand Leadership: The Next Level of the Brand Revolution” as Want to Read:
Brand Leadership: The Next Level of the Brand Revolution
Enlarge cover
Rate this book
Clear rating
Open Preview

Brand Leadership: The Next Level of the Brand Revolution

3.9  ·  Rating Details ·  120 Ratings  ·  7 Reviews
An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.
Hardcover, 368 pages
Published March 6th 2000 by Free Press
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Brand Leadership, please sign up.

Be the first to ask a question about Brand Leadership

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

(showing 1-30)
filter  |  sort: default (?)  |  Rating Details
Dmitry Kuriakov
Feb 11, 2015 Dmitry Kuriakov rated it it was amazing
Последняя книга из трёхтомника Аакера посвящённого теме брэндинга: «Бренд-лидерство: новая концепция брэндинга». Книга по большей части рассказывает о коммуникациях бренда с потребителями. Тут довольно широко рассматриваются такие инструменты как PR и финансирование различных мероприятий. Если учитывать, что реклама уходит все больше и больше на задний план, выводя в авангард такие альтернативные средства (но не заменяющие полностью) как PR и спонсорство, то книга является более актуальной, чем ...more
Vassilena Valchanova
Although it's somewhat boring, the book may be quite useful. It is part of the "Old School" in marketing and branding, but the basics are the same, anyway, adn you can surely learn the basics from Aaker. Overall, a nice read.
Alex Milburn
Mar 15, 2014 Alex Milburn rated it it was amazing  ·  review of another edition
Its a bit out of date with some examples, but the ideas and concepts are spot on. Great read and idea prompting.
Peter
Peter rated it it was amazing
Jan 13, 2014
Hanani Ismail
Hanani Ismail rated it it was amazing
May 26, 2015
Colleen Sharen
Colleen Sharen rated it really liked it
Feb 18, 2012
Ashley Griffin
Ashley Griffin rated it it was amazing
Jan 23, 2017
Jan Liebaut
Jan Liebaut rated it it was amazing
Dec 17, 2012
Lee
Lee rated it it was ok
Jan 01, 2015
Aayush Gupta
Aayush Gupta rated it it was amazing
Jul 01, 2013
Robin Ayres
Robin Ayres rated it it was amazing
Jan 19, 2015
Dwight
Dwight rated it liked it
Oct 24, 2011
Marc Brodeur
Feb 23, 2012 Marc Brodeur rated it liked it
It was OK. It is very corporate and felt a bit dated at this point, but not an awful resource.
Jonathan Paul
Jonathan Paul rated it really liked it
Mar 06, 2015
Seth Combs
Seth Combs rated it liked it
Oct 19, 2015
Greete Kriik
Greete Kriik rated it liked it
Nov 30, 2012
Julie
Julie rated it liked it
Oct 03, 2015
Lorena
Lorena rated it really liked it
Jan 08, 2014
Okssa Amo
Okssa Amo rated it it was amazing
May 06, 2016
Jessica
Jessica rated it did not like it
Jun 23, 2015
Tina Ah
Tina Ah rated it really liked it
Mar 02, 2015
Digitalwaveriding
Digitalwaveriding rated it it was ok
May 07, 2010
Adnan Khalil
Adnan Khalil rated it liked it
Nov 18, 2013
Hıdır
Hıdır rated it really liked it
Oct 15, 2016
Arpit Puri
Arpit Puri rated it liked it
Sep 26, 2014
Siobhan
Siobhan rated it really liked it
Jun 11, 2016
Anthony
Anthony rated it really liked it
Dec 12, 2016
Timo Ronkainen
Timo Ronkainen rated it liked it
Mar 27, 2010
Dave Waeltz
Dave Waeltz rated it liked it
Mar 24, 2011
Lori Grant
Mar 29, 2013 Lori Grant rated it really liked it
A should-read book on branding for the knowledge worker, manager, executive, or entrepreneur.
« previous 1 3 4 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Brandsimple: How the Best Brands Keep It Simple and Succeed
  • How Brands Become Icons: The Principles of Cultural Branding
  • A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
  • Decoded: The Science Behind Why We Buy
  • Emotional Branding: The New Paradigm for Connecting Brands to People
  • Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
  • The One to One Future
  • Consumerology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping
  • The Brand Gap
  • The Human Face of Big Data
  • How Brands Grow: What Marketers Don't Know
  • Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
  • The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness
  • The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
  • A Passion for Excellence: The Leadership Difference
  • Truth, Lies, and Advertising: The Art of Account Planning
  • The Anatomy of Buzz: How to Create Word of Mouth Marketing
  • Strategic Brand Management

Share This Book