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Guerrilla Marketing
Best selling author Jay Levinson shares the now world famous principles behind guerrilla marketing, in the first ever "brief" written on the subject. Items discussed include the Principles Behind Guerrilla Marketing, What Makes a Guerrilla, Attacking the Market, Everyone Is a Marketer, Media Matters, Technology and the Guerrilla Marketer, and Dollars and Sense. A must have...more
Paperback
Published
May 1st 2007
by Piatkus Books
(first published 1985)
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Jan 07, 2013
Vassilena Valchanova
rated it
4 of 5 stars
·
review of another edition
Shelves:
marketing
Когато говорим за герила, говорим за Левинсън – и мисля, че той, като баща на партизанската идея, може най-добре да обясни какво представлява тя. Книгата е полезна както за студенти, които тепърва навлизат в света на маркетинга, така и за специалисти с опит, които вероятно ще открият, че въобще не са били наясно какво всъщност е герила.
Доста от нещата, които Левинсън казва, вече сме ги чували – но от разстоянието на времето, когато guerilla се ражда идеите със сигурност са изглеждали новаторски....more
Доста от нещата, които Левинсън казва, вече сме ги чували – но от разстоянието на времето, когато guerilla се ражда идеите със сигурност са изглеждали новаторски....more
A disappointment, considering I had very high expectations for what is now considered a classic for marketers. Although Levinson provides some useful tips about useful hacks to reach your consumers, the book lacks some structure and often delivers a rather shallow approach.
I just read the most updated edition and found this book to be incredibly thorough. I have limited marketing knowledge- but needed to learn some new tactics for my business. I took 6 pages of notes and came away with a great marketing plan and many items to think about!
There are lots of great notions and case studies here, but it needs a serious update for it to be completely relevant. None the less, there is a great deal of value to be had in this book in the way of "basics that never change".
I read this about ten years ago. It has tons of great tips on low-cost effective marketing.
This book was included in my book: The 100 Best Business Books of All Time. www.100bestbiz.com
Some very good suggests, much of the material is dated.
I have to be honest, I learned almost everything really important in the first 50 pages:
Marketing is a commitment, a war, a long slog. If you can't commit to a campaign for at least 12 months don't even bother. You need to get at least 10 impressions before someone will *think* about buying from you.
That was the key to me.
Beyond that, there is an exhaustive list of various different kinds of media and mediums that one can use, and it is certainly helpful, but not revolutionary. The first 50 page...more
Marketing is a commitment, a war, a long slog. If you can't commit to a campaign for at least 12 months don't even bother. You need to get at least 10 impressions before someone will *think* about buying from you.
That was the key to me.
Beyond that, there is an exhaustive list of various different kinds of media and mediums that one can use, and it is certainly helpful, but not revolutionary. The first 50 page...more
Must-read for small businesses and freelancers.
time 100
This book has some solid, helpful, practical advice. But I gave up about halfway through because I wearied of wading through his self-promotion. He's definitely preaching a "do as I do" sermon, but the concepts could easily have been distilled by about 1/3, maybe more, with no loss of clarity.
That said, I do recommend it if you're trying to wrap your mind around how to promote your business. The advice itself is genuinely valuable.
That said, I do recommend it if you're trying to wrap your mind around how to promote your business. The advice itself is genuinely valuable.
Oct 22, 2008
Laura Cavendish
rated it
5 of 5 stars
·
review of another edition
Recommends it for:
people involved in promotion of business/etc
This isn't the actual edition I read, I read the newly updated version, but this is one the best books I have ever read. Fiction, nonfiction or reference, it has gotten me so excited I can't describe.
But to be that for you, I think you have to have an interest in marketing or your own business, or work in advertising, or be an art director. Or care about promoting the business that you work for and giving them ideas.
But to be that for you, I think you have to have an interest in marketing or your own business, or work in advertising, or be an art director. Or care about promoting the business that you work for and giving them ideas.
K, I'm cheating. I'm actually listening to this book. Also, published date is 1985, but the 4th edition is quite current on a lot of internet technologies, those doesn't address social media as I'm sure the 5th edition will.
very helpful in business-i love anything that's slightly or grandly subversive and effective-this book was both
i'd go for the later version however
i'd go for the later version however
I keep saying to myself that this is meant for someone in a different place in their career. I'm having trouble relating to the topics.
This book was suggested to me by a business coach. It was a little outdated but ok. It gave me some good ideas.
Great ideas. Some are dated but can inspire new ideas. Recommended.
Jun 09, 2013
Halicarnassus
added it
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