Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

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Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

3.36 of 5 stars 3.36 · rating details · 722 ratings · 170 reviews

"Breezy and salty.” –The New York Times

“Hilarious! Honest, intimate, this book tells it as it was.” –Mary Wells Lawrence, author of A Big Life (In Advertising) and founding president of Wells Rich Greene

“Breezy and engaging [though] …The chief value of Mad Women is the witness it bears for younger women about the snobbery and sexism their mothers and grandmothers endured...more

Hardcover, 272 pages

Published February 28th 2012 by Thomas Dunne Books

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Jul 25, 2012 Beth rated it 3 of 5 stars · review of another edition

Shelves: listened

I will keep my stance that the narrarators sharp, quick, clipped, sometimes snooty vocal cadence wore me out while listening to this book. She veers away from the advertising profession and travels down equal rights alleys, and seems to get lost in those alleys.

Maas does a good job of comparing and contrasting her real world 1960's advertising experience to what we see on Mad Men. I can get a flavor for what goes on at Sterling, Cooper, Draper, Pryce or the previous Sterling Cooper was realistic...more

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Mar 03, 2013 Mary Mckenna longford rated it 3 of 5 stars

Jane Maas wore me out with her "Egocentric and I was such a pioneer" prose. I found some of her account of life as a working mother in the '60's interesting but it was all too self congratulatory and self indulgent for my liking. She's derisory at times about women who chose to leave the workforce and raise their children themselves rather than have a stranger do it as if women who chose the second path were trail blazers, too clever to be concerned with domestic responsibilities. Newsflash Jane...more

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Jan 16, 2013 S'hi rated it 3 of 5 stars

Shelves: urban-culture

In response to the highly successful Mad Men series over five seasons (only four aired at the time of writing), Jane Maas steps up to straighten the record from the point of view of a woman who was there. Rising through cast management and copywriting to positions of vice president and president in different agencies, this is a candid account of the times, the people and the work involved in the advertising industry.

While many aspects may seem to be time-locked, Maas points out that some issues...more In response to the highly successful Mad Men series over five seasons (only four aired at the time of writing), Jane Maas steps up to straighten the record from the point of view of a woman who was there. Rising through cast management and copywriting to positions of vice president and president in different agencies, this is a candid account of the times, the people and the work involved in the advertising industry.

While many aspects may seem to be time-locked, Maas points out that some issues still have not reached resolution for many women. The insights given are less for sentimental reasons, and more by way of education and correction of false impressions left by the television depiction. Most particularly I found it illuminating that a person in advertising would say: “advertising is not education but reflecting back how society is.” This does not seem to be the impression most people expect. Having felt manipulated in so many ways over the decades of television advertising in particular, they feel lead more than leaders. While this book gives some insight to this, it does not fully reveal the interlocking nature of social change and media depictions which aid or resist such change. But then part of the power of influence comes through denial and humbling of those very methods which work most effectively.

Personally I find it very surprising that young women today seem to find it more difficult to balance their careers and their family life, than in the 60s and 70s. While it seems that it is possible to be more open about issues, finding the means by which to choose one’s own route comes against the tide of so much more media input, so many more messages from others. Perhaps this backs up the conservative nature of feeding back images and messages which are already comforting, rather than being too radical when the aim is to sell ‘what is already known’ to be a money earner.

The sense of revealing truth must always be tempered with the motivation behind sharing a story at all. A shift in versions is revealed towards the end by another author from this field, spelling out his reasons why. Such reasons are peppered throughout the television series in little tell-tale signs about its current popularity, and this is part of its popularity as well. How much the audience wants to pick up on these hints and how much they just want to enjoy a highly entertaining representation of other times is up to them on each viewing. I know I am watching episodes for quite different reasons at different times.

Not the least of my own reasons is having lived with someone who had a deep interest in poetry and communism but worked in advertising. On one level it would seem he did it for the money, just as he writer essays for fellow students supposedly to help get him through college. But he was on a scholarship, and most of his money would seem to have gone into hidden vices than any outward sign of prosperity greater than those around him. Which is really to say he was on a power trip, but for what purpose other than his own sense of grandeur is difficult to say.

Another relationship I had was with the son of a company director whose sister worked in advertising. She displayed a considerable degree of discomfort within herself as Peggy Olson from the TV series does, but her family upbringing seems to have prepared her to expect that this was what was required in life. Both of her older siblings had early interventions in their life by psychiatry as ways of controlling the already manipulative intentions of their father. From this aspect “reflecting back society” is certainly true at the in-office level.

This book has now given me a little more fuel for the more critical part of me watching the women’s lives as portrayed by sharp dialogue and composed and nuanced expressions. Perhaps not as revealing as I might have expected, but then mystique is part of the territory.
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Nov 26, 2012 Tammie rated it 5 of 5 stars

It took me a long time to get around to watching Mad Men. After 3 weeks of watching at a near addicting pace (Jon Hamm, late nights...sigh)I finished it and experienced a severe case of withdrawal. I need more! Where is season 5, Netflix?!?!?!

Last Tuesday I was browsing through the library and this book reached out and grabbed me! I had to read it, I had to feed this Mad craving for everything having to do with Mad Men!!!

I loved it! I appreciate Jane's realness. She's a careerwoman, a wife and m...more

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Oct 02, 2012 Rachel rated it 4 of 5 stars

Shelves: 2012, memoir, non-fiction

This book caught my eye because 1)my husband and I are huge Mad Men fans and 2)my husband is a creative partner at an advertising agency and I like learning more about the industry in which he works. I constantly pause Mad Men while we're watching and ask him incredulously, "Did stuff like that really happen back then??" Ninety-nine percent of the time, his answer is yes. I was really interested to read a book from a woman's point of view of the era and industry.

Jane Maas has some great stories....more

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Sep 29, 2012 Beatnik Mary rated it 4 of 5 stars

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Jane Maas' memoir of life as a woman in an advertising agency in the 1960's is targeted at fans of the TV show Mad Men, but I was more drawn to it because of how much I enjoyed Janet Groth's autobiography The Receptionist, about her career at The New Yorker in that same time period. I don't watch a lot of television and I've never been that interested in Mad Men. But I loved this book (watching the TV show is in no way a prerequisite, since it's an autobio...more

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Jul 28, 2012 Evanston Public Library added it

Shelves: nonfiction

So, how accurate is the hugely popular AMC TV series Mad Men? Jane Maas's lively account of that era suggests that the show is pretty good at capturing the zeitgeist of the NY ad world. Maas was that rare breed of "career gal" in the 60s who worked her way up the ranks of some of the top NY agencies (think Peggy from the series). Naturally she has stories galore and tales to tell about the high jinks of her colleagues. Large egos, overly active sex lives, lots of imbibing, and a fair amount of b...more

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Jun 08, 2012 Jane rated it 5 of 5 stars

Did people really have sex in the office? Did they actually drink martinis at 11am? And what was it really like for women working on Madison Avenue in the 1960s?

Jane Maas, a successful copywriter for a New York ad agency in the 60s and 70s, answers all these questions and more in this tell-all account of life with the real Mad Men. Based on her own experiences, she tells of the junior account man whose wife nearly left him when she found the copy of Screw magazine he'd used to find 'entertainmen...more

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May 14, 2012 Lisa rated it 4 of 5 stars

Shelves: adult-books, memoir, non-fic

This review has been hidden because it contains spoilers. To view it, click here. Short, easy to read, informative, makes conclusions a little too lightly and discussing very little of the tough times. Enjoyed the ad historical ad insights. Good on CD....short! :)

PW Review
Maas's humorous yet authoritative account of her life in advertising during the Mad Men era is a welcome look behind the curtain into a traditionally male world. Often asked if the popular show accurately depicts women's second-class standing (and the copious amounts of office sex and drinking) in the 1960s,...more

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Apr 24, 2012 Jessi Lee Gaylord added it

Mad Women: What the fuck do you mean “sexual harassment” didn’t exist yet?

I was counting down the days until the new season of Mad Men with my panties in a bunch, when I picked up the book Mad Women by Jane Maas. Maas was both a copywriter and a creative director at Ogilvy & Mather in the penis-slinging hustle of the New York advertising world in the 1960s. The book articulates the agony of ecstasy of a career woman in the misogynistic though mesmerizing world of advertising, but readers, w...more Mad Women: What the fuck do you mean “sexual harassment” didn’t exist yet?

I was counting down the days until the new season of Mad Men with my panties in a bunch, when I picked up the book Mad Women by Jane Maas. Maas was both a copywriter and a creative director at Ogilvy & Mather in the penis-slinging hustle of the New York advertising world in the 1960s. The book articulates the agony of ecstasy of a career woman in the misogynistic though mesmerizing world of advertising, but readers, with a penis or without a penis, will like the wit and insight the book gives about advertising’s history and evolution, its campaign philosophies, bad habits, artful departure, its sex, drinking and genius.

All that Drinking, Smoking, Sex? Really?
Yes, yes and yes, says Jane Maas. In one chapter, she gives birth and holds the newborn with one hand, while she smokes with the other, in the hospital bed. She says Mad Men fans always ask if they really drank as they do on the show. “Most people drank most of the time,” she says. “It was the custom then to drink before eating, during eating, and after eating. Then everyone came back to their offices at about two o’clock and went to work. Those lucky enough to be finished by five and able to leave went to a bar and started right in again.”

What the fuck do you mean “sexual harassment” didn’t exist yet?
Maas relates one experience with a creative director (described as Draper-esque and good at his job) who harassed her for weeks. She couldn’t tell anyone because this was “before sexual harassment existed.” The thought of facing a workplace before sexual harassment became a noun is terrible, as in terrible-terrible.

We had our sexual harassment training at work and everyone was grumbling about the lame videos showing “Chad” telling “Shelley” she has a “great body” and bullying her to go out until she starts crying in the HR office (Maas says there was no such thing as HR in the 60s). Chad had this autistic look on his face the entire time; I think it was supposed to confuse people about whether he was being a borderline rapist without knowing it somehow or he was just a downright sociopath. Dudes at offices the world over get that stupid look on their faces whenever they unwittingly or wittingly make women uncomfortable. Idiots. Of course, women are also idiots about the exact same topic.

Sometimes it turns out that Shelley is wrong about Chad. Like the time this IT guy was fixing my computer and he was like “wow, your mouth moves really fast” and his voice seemed to be coming straight out of Barry White’s lips with cheesy porn music playing in the background. Gaylord that I am, I stormed off into the bathroom instead of confronting him, but at the sexual harassment premier, I turned around and glared at him for about four seconds too long. Last week he was at my desk fixing something and he’s like, “wow, your mouse always moves around so fast. Doesn’t it drive you crazy? You should like totally get a mouse pad from the mailroom.” Sometimes, the difference between mouth and mouse makes all the difference in the world. But I guarantee somewhere in the world there is a Chad harassing a Shelley right now. I can’t imagine how terrible it must’ve been for the Shelleys in the 60s.(less)

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Apr 21, 2012 Vida rated it 5 of 5 stars

I thought Mad Women was many things. It was a history lesson, it was a reminder of the advertising campaigns of my youth, it was philosophical, it was a story of the women's working world that I missed by staying home to raise my children, it was entertaining. I couldn't put it down.

After graduating college, I dreamed of being a professional advertising woman. This was like being voyeur in Jane Maas' life.

I appreciated her philosophizing, "Edes Gilbert connects the increasing guild of working mo...more

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Mar 21, 2012 Diane Meier rated it 1 of 5 stars

I promised myself that I would only review books worth recommending. What's the point of taking up time telling someone what NOT to read. But this book, I fear, is making me break my rule.

Jane Maas' entry into Advertising came a decade or more before mine. A day closer to the "advertised" Peggy Olsen era of the first season of Mad Men. And for that alone, give the gal a star. It took guts. It wasn't easy 15 years later (it isn't easy now). And -- she was responsible for the I HEART NY campaign....more I promised myself that I would only review books worth recommending. What's the point of taking up time telling someone what NOT to read. But this book, I fear, is making me break my rule.

Jane Maas' entry into Advertising came a decade or more before mine. A day closer to the "advertised" Peggy Olsen era of the first season of Mad Men. And for that alone, give the gal a star. It took guts. It wasn't easy 15 years later (it isn't easy now). And -- she was responsible for the I HEART NY campaign. Beautifully realized.

But her account of that industry, which was nothing short of cut-throat, and full of characters - unsavory and unethical and perfectly horrible while being utterly fascinating - is bland and buttoned up. Where - to put it in advertising terms - is the BEEF?

Maas admits to a small degree of sexism (female copywriters only covered 'domestic' products) but never really questions the culture that promotes the double standard and hangs on to the status quo for dear life. In fact, she holds Feminism out at arm's length, as though its seeping discontent might color the environment she's managed to navigate for herself. She touches on all kinds of things - from raises to marriage, to mothering, but always in a light, surface-skimming way. And if I felt it was dishonest, am I saying that she is dishonest? I don't think so.

Sadly, the women who managed to live in corporate environments (and many who still do), dealing with the belittling evidence of sexism every day, are either emotionally suited to the shallow end of the pool, or learn to look the other way and concentrate on problem-solving on behalf of their clients and collecting their pay checks - on behalf of themselves and their families. Either way, it's not the set-up for introspection, depth and truth telling. And where would a memoir be without those skills. Many of the ads Jane Maas created, she tells you with a strange sense of wry pride, were emblematic of the very problems we faced. Ads designed to provoke women's shame about grimy collars on husband's shirts, and spots on glasses. Mass doesn't really - not really - see the connection between her not being assigned an auto account and her presentation of women as servants. It's kind of stunning.

So - sadly, no. This is not the answer to MadMen. One look at Joan or Peggy's face will tell you that. This is the story of a perfectly nice women who didn't find those times 'so bad'. Which makes them not so interesting either. (less)

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May 15, 2012 Maryrose rated it 4 of 5 stars

I really enjoyed this book. I am a big Mad Men fan and was interested in hearing a real-life behind the scenes story. I was also curious to see how she juggled everything. I have to admit that everytime I see a successful professional woman with children and a shred of her sanity the first thing I wonder is how she does it.

Jane Maas explains exactly how; by putting her career 1st, husband 2nd, and children last. That and having live in help during the week, and a true partner for a spouse.

Howev...more

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Nov 17, 2012 Vasilena rated it 3 of 5 stars

Shelves: non-fic

Wish it was more about Jane Maas' life rather than her company! Also the Mad Men-centrified marketing and references throughout the book are futile. This should really be about Jane dealing with people [way more intriguing], which in its core it is but it's masked and therefore mixed-messaged.
However, one thing is super refreshing, and that was the honesty about industry people writing industry books. Also the account of Ogilvy and his behaviour vs the way he wanted to present himself. That was...more

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Apr 19, 2012 Kim rated it 2 of 5 stars

Brought to my bedside by my personal librarian in honor of Mad Men's new season, this book was mildly interesting. Not sure why I felt compelled to finish it, but finish it I did. Jane Maas tells of her experience making boatloads of money as a female advertising copywriter ( a la Peggy Olson in the show) who later turns exec. She started in the 60s. Unlike Peggy, she was married and had two schoolage children then. She also had a during-the-week live-in maid/nanny. [It's hard for me to take wom...more Brought to my bedside by my personal librarian in honor of Mad Men's new season, this book was mildly interesting. Not sure why I felt compelled to finish it, but finish it I did. Jane Maas tells of her experience making boatloads of money as a female advertising copywriter ( a la Peggy Olson in the show) who later turns exec. She started in the 60s. Unlike Peggy, she was married and had two schoolage children then. She also had a during-the-week live-in maid/nanny. [It's hard for me to take women seriously who have such things. Forgive my being entrenched in my lower-middle-class ways.]

In the book she speaks often of sexism, drinking, sex, and, of course, advertising. Often clunkily, I think, but what do I know about writing. ;)

She mentions wonderful large clients "like Monsanto." [It is also hard for me to take seriously people who think of companies like Monsanto, which to me are evil incarnate, and think of them as a delightful oppportunity dressed in dollar signs.] She tells a story about working for Leona Helmsley, who seems abou seven times worse than we'd have imagined from her horrendous press (and may I also say how much I hated when Helmsley was in the news? Our last names were not the same, but similar enough that there were jokes. It was annoying, to say the least.).

My favorite part of the book is her story about the I Love New York campaign. It was fun to learn the behind-the-scenes stuff on that one, since unlike many of the ads she mentions, that campaign is obviously very much still around, and still makes an impression. Right now I am sitting next to a backpack with an I Love Fish Tacos button on it; the same font and style as the I Love New York pins. Apparently it was astonishing that cabbies glommed on to this; it cheered everyone right up. I love that.

So the book is what it is. It's a woman who was in advertising in the 60s making a buck by writing a book riffing off of/connecting to a show about (wo)men in advertising in the 60s. There's rather a lot of self-promotion (she apparently co-wrote a book that is still in print 30 years later. She mentions this no fewer than four times. It did not get less annoying with repetition, in case you were wondering. I won't mention the name here, though it is easy to remember and is burned into my skull). (less)

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Jul 05, 2012 Cara rated it 3 of 5 stars

I have come late to the Mad Men party. I didn't think I would like a retro 60's show about advertising. Really? So not me. But, Jon Hamm is such a tormented soul and a cutie to boot that when I saw it on Netflix, I thought I would give the series a go. Now I'm kicking myself for not recording season 5 in advance.

On to the book!

Jane Maas writes about her experiences as a copywriter in the 1960's in NYC. Her book is filled with details about how the "Mad Men" and women really lived and worked. Dr...more

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Apr 22, 2012 Jessica Gaskin rated it 2 of 5 stars

Shelves: non-fiction-feminism, non-fiction-biography

Mad Women, as the title suggests, aims to give an insight into real life as a woman working in advertising in the Mad Men era (1960s). A hugely popular theme, especially for fans of the show (which I am)and to top it off it promises to be both educational and funny. Unfortunately it doesn't quite manage either.

Firstly, this was much more of a themed memoir than an overview of an era. Obviously the most detailed observations can be made from Maas' autobiographical standpoint, some of which were...more

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Mar 17, 2012 Sharon rated it 3 of 5 stars

This book compares the tv series Mad Men to the reality in relation to women who worked in the advertising field beginning around the 1960's. This book was written by a rare, professional, 1960's advertising "mad woman". She had everything...great education, great job(that unfortunately did not pay any where near what a man, or especially a married man, or even more so as a married man with children!) paid, a great, supportive husband, two great daughters, and most important, a Jamican housekeep...more

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Jul 20, 2012 Abby rated it 4 of 5 stars

I read this book in about a day and a half--it's a fascinating page-turner for anyone who's a "Mad Men" fan, or just curious about the golden days of advertising. The author is one of the first women to make it big on Madison Ave., best known for creating the "I Love NY" slogan. She writes almost matter-of-factly about the sexism that pervaded the work force, but it's also clear that she had a ball.

While she pauses periodically to reference "Mad Men," that's really a very loose framework for wha...more

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Apr 22, 2013 Melinda rated it 5 of 5 stars

For those interested in advertising whether in today's world or how the prime of advertising began, The author definitely brings the inside scoop and life in an ad agency. Not having to have lived in the era of the 50s and 60s, my only view of its advertising days then was limited to today's hit show, "Mad Men". Though the show is entertaining, with fashion sense that makes you want to change up your closet, the true story of the agency is here. From understanding the basic workplace rights wome...more

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Apr 28, 2013 Monica rated it 4 of 5 stars

Shelves: book-club

I am one of the few that has not watched Mad Men so this book was my introduction to advertising in the 1960's. This is a memoir by Jane Maas who started as a copy editor and rose to the ranks of creative director. Unlike the show, Maas' story is one of empowerment. Maas shares her story, those of her contemporaries, and often but briefly compares and contrasts these memories to what she's seen on the show.
It was interesting to hear Maas explain how even though women were in the workplace, the...more

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Aug 28, 2012 JC rated it 2 of 5 stars

Shelves: autobiography, gender, memoir, new-york, popular-culture, united-states

Well, Jane Maas certainly comes from the David Ogilvy school of writing: "Use short words, short sentences and short paragraphs." Maas's writing is definitely clear and her anecdotes often quite amusing, but I did not find this a terribly engaging book - and the concision is partly to blame! I felt that many of the anecdotes were disjointed and their relevance either tenuous or completely unclear. Furthermore, the constant cross-referencing to Mad Men became a little irritating after a while. Ne...more

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Jul 31, 2012 Stephanie rated it 4 of 5 stars

I enjoy the series Mad Men (though, not having cable, I'm always a season or two behind), and I enjoyed reading this personal narrative from a woman in the 1960s advertising world. In some ways, it's good to hear that the series has an accurate portrayal, but in other ways disturbing: yes, that much alcohol WAS consumed (though never in the morning!); yes, women were sexually harassed; and yes, there was that much sleeping around. It's also disturbing to read that the challenges of the 1960s wor...more

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Mar 08, 2012 Shelley rated it 4 of 5 stars

Shelves: history, media

Life of a female copywriter/vice president/director of advertising firm in the 60s, 70s and 80s. I don't think this was a particularly inspired book and I felt like it went back and forth and was somewhat disorganized, but I was still interested in her life and experiences and the tidbits from others, men and women, she worked with. The Mad Men tie-ins often felt forced, but the chapter about working with Patricia Neal and Roald Dahl was pretty interesting. It was also interesting hearing her pe...more

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May 04, 2012 Jamee Zielke rated it 3 of 5 stars

It was more an autobiography of Jane Maas than I expected. Many of the stories she shared did relate her experience as an advertising exec in the 60s to Mad Men (she was very Peggy Olson, except she didn't start as a secretary), but there were also a lot of stories about her life in the 70s, 80s, and 90s. Which I now see the title says it was going to be.

It was also heavy with issues related to being a working mother, which always interests me to some extent because I can relate to it.

I'm still...more

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Sep 10, 2012 Amanda Gray rated it 3 of 5 stars

Being a big fan of Mad Men this book drew me in. The book itself was a perfectly fine read and definitely gave me great insight into the advertising world that is portrayed in Mad Men. Jane Maas shares some really fascinating stories about her life in advertising. She also informs the reader that Mad Men isn't as far fetched as you would think. Sure, there are some inaccuracies, it is Hollywood after all, but all in all the show is pretty close. My biggest critique for this book was how it was w...more

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Apr 08, 2013 Jennifer rated it 3 of 5 stars

Shelves: nonfiction

The narrator is a bit abrasive at times, but that definitely proves the point that she's had to be a bit of a trail-blazer in the men's world of advertising. I enjoyed her accounts of craziness in the workplace, and how that compared to what we see on Mad Men. And, as a woman of my (x)generation, I was equally morbidly fascinated and appalled by the derisive ways in which women were treated in those days (thank heaven for the women's movement and Title IX!)

When she focused on the wider world of...more

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May 17, 2012 Jane Roper rated it 2 of 5 stars

As a copywriter myself, not to mention a fan of Mad Men, I was really excited to read this book. But I didn't end up finishing it because I just wasn't compelled to do so. The problem for me was that it wasn't really a memoir, just a collection -- in no specific order, just thematically grouped -- of reflections and anecdotes. It's well written enough, and provides some interesting glimpses of what things were like in the 60s for women both in the workplace and at home. But there is no narrative...more

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Jun 07, 2012 Jennifer rated it 2 of 5 stars

I found this remarkably lacking in both substance and new information. There were occasional moments of inspired story-telling, but for the most part it read as if the writer was jumping up and down shouting "Me, too! Me, too! I braved the 60's in advertising, too! Over here!". This might have been better as a collection of stories--truly, some were very interesting--rather than spending so much retreading ground that's been well-covered. We know that it was difficult being a woman in a field do...more

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Apr 04, 2012 Katherine rated it 5 of 5 stars

Shelves: 2012, biography

If you are a woman, you must read this entertaining memoir about what it was like to be a woman in the advertising business in the sixties and seventies. Jane Maas tells what it was really like in the "Mad Men" era of 3-martini lunches, sexual liasons with co-workers, and working at all hours. She was one of the women who was paid less than her male counterparts, who had to take her first job in a clerical position, who refused to quit when she got married and had children.

Just imagine going to...more

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