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A Nova Inteligência

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3.95 of 5 stars 3.95  ·  rating details  ·  17,011 ratings  ·  1,465 reviews
Em A Nova Inteligência, Daniel Pink mostra que o futuro e o sucesso pessoal e profissional pertencem a um novo perfil de pessoas: os designers, os inventores, os criativos, contadores de histórias, ou seja, todos aqueles cujo raciocínio privilegia o lado direito do cérebro. São pessoas imaginativas, intuitivas, capazes de gerar empatia e emoções.

A boa notícia é que todas a
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Paperback, 2 ª edição, 266 pages
Published April 2009 by Academia do Livro (first published March 24th 2004)
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(showing 1-30 of 3,000)
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T.J.
May 25, 2008 T.J. rated it 1 of 5 stars  ·  review of another edition
Recommends it for: my enemies, self absorbed petty bourgeois functionaries unconcerned with global poverty
I hate this book and want to set it on fire.

No, seriously. Daniel Pink takes a bunch of self-evident ideas, hammers them togethers with some feel-good rationale, and writes a pampered, whiny how-to of middle class comfort telling us to use our right brains to stay competitive and maintain our middle class relevance.

His examples are trite and his sources appalling--looking at the selections at your local suburban Target is not the way of justifying your belief in a culture of abundance, you self
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Kelly
Jul 09, 2008 Kelly rated it 3 of 5 stars  ·  review of another edition
Recommends it for: insecure lefties :)
Recommended to Kelly by: Heggel
Shelves: 2008
Daniel Pink’s A Whole New Mind makes many excellent points. Unfortunately, it suffers from an awkward and unconvincing metaphorical framework.

Chapter 1: Right Brain Rising

Pink starts out explaining about the brain’s left and right hemispheres, and how each side is responsible for different cognitive activities - the left hemisphere tends to be responsible for sequential logic, analysis, and language; the right hemisphere for holistic reasoning, pattern recognition, emotions and body language. So
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Joanne
I’m a “right-brainer”. In the language of Myers-Brigg’s typology, I am an extreme INFP, an introverted feeling type (heart vs. head), with strong leanings towards intuition (vs. sensing), and perceiving (vs. judgment). As an “intuitive”, I make all sorts of connections, linking ideas, and often jumping from one thought to another. Trying to keep up with me in conversation, people sometimes say that I am “all over the place.” This typology has not always served me well in my career, particularly ...more
Rawan
كتاب جميل بحق ، من يقرأه يشعر أنه يعيش العصر
يعيش اللحظة . ينقلك الكتاب الى محطات ست ..بعد أن يذكر
أهميتها ومدى صِدق جمالها ، يتحدث عن مهارة التعاطف و المعنى و السيمفونية
و التصميم و القصة ..بعيدًا كليًا عن مقالات العلوم التطبيقة ،و قريبً
جدًا من الروحانية المُفتَقدة في عصرنا ..هو باختصار يحكي
أن من ستكون له السطوة في العصر القادم سيكون إنساًنًا بحق .
كتاب اتمنى أن يعفني الوقت لأعيد قراءته مرة و أخرى .
Trevor
After enjoying Drive this book was surprisingly disappointing. The basic line is that if you are doing something that can be done by computers or more cheaply by Asian workers then your job probably doesn’t have a future. You are probably doing something much too ‘left-brained’ and you need to start doing something more ‘right-brained’.

This guy really does like to categorise ideas – he has six main categories in this one that you need to be good at if you are going to make it in the new world o
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Elliott
This book was better than what reviewers and critics were saying about it.Daniel makes it completely clear that to survive in the conceptual age, we need to harness the power of our right brained cognitive abilities. In concordance, left brained cognitive abilities have simply grown obsolete, completely vulnerable to the affects/threats of the conceptual age, because their working function can now be either be automated, shipped off to foreign grounds (due to globalization), or be terminated bec ...more
Joel
Pink's proposal is a touch idealistic, but the vision he paints is promising. Basically, since automation and outsourcing to Asia can now accomplish lots of left-brain heavy jobs (computer coding, etc.) and since affordability of so many products has freed up some of our time and energy, Pink suggests that future jobs (and happiness) will depend more on those who master six critical senses managed by the right side (the creative side) of the brain: design, play, story, symphony, empathy, and mea ...more
مهنا
هذا الكتاب جعلني أرقص طرباً
لن أزيد عن ذلك !
Rick
Besides having an author name seemingly borrowed from “Reservoir Dogs,” there is much to like in this popular business/pop psychology book. It posits a movement from an era when “Left-Brained” Knowledge Work was at a premium to one in which “Right-Brained High-Concept and High Touch” Work will be the demand opportunity. Computers and a global workforce have reduced the at home demand for knowledge work—computers do it massively faster and smart, English-speaking workers in West Asia and Africa d ...more
Brandy
Pink has a fundamentally decent, and possibly true, point--that in order to succeed, today's workers need to be more creative than ever before, because all of the logic-driven drone-work will be done by, well, drones--but his point gets buried in this pop-psych, new-agey rhetoric. His advice on what sorts of traits will be necessary seem obvious to me--they boil down to play nice with others, make connections between people and ideas, and have fun--but he did lose me at the end where he advocate ...more
Sally Linford
Although it goes against my principles to give 5 stars to a self-help book, I make an exception for this gem. It's fascinating and revealing, and full of hope for the future (there's a rare commodity). My book club really loved it--all of us.

Pink (yes, that's his name) outlines his vision for the next generation of world business trends in our "flat" world where automation, asia, and abundance have created new requirements for success--requirements that for the most part come out of the right br
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Lauren Deland
If you are already the type to work through your ideas by sketching, dreaming, and creating, this book isn't likely to tell you anything you don't already know. You may, however, come away feeling a little smug towards the persistent chorus of voices that cast doubts on the aspirations of those drawn towards the arts and liberal arts studies.
That is, until you realize that Pink's assertion that "right-brainers will rule the future" isn't really substantiated in this book. Pink begins the book
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Steven
I was disappointed with this book. I must confess I did not finish it. I'm writing a review for the first 60%. I did learn some things. It has been a while since my psychology classes and I enjoyed the brain review. However, it degrades into a cheerleading book without much support. I lost interest at the point where he talks about the CEO who hires poets instead of MBA holders. I need a bit more support to the argument than I asked some rich guy. Are there any studies comparing the success rat ...more
Mohammed Ameen ❥ ˚͜˚
خاض معي هذا الكتاب رحلتان وبقية واحدة ..

أما الرحلة الأولى فهي تجربة "قراءة ربع ساعة في اليوم" حيث قرأت الكتاب في يومًا بمقدار ربع ساعة يوميًّا .. وياللعجب! وجدت هذه الطريقة أقرب للفائدة وتثبيت الفكرة.

أما الرحلة الثانية فهي رحلتي الخاصة في فهم ذاتي التي رسم نواتها لي الدكتور علي أبو الحسن وأوصاني بهذا الكتاب كجزء منها، لحاجتي لتفعيل الجانب الأيمن من دماغي.

أما المرحلة الثالثة (التي أخوضها حاليًّا) فهي التمارين والكتب التي اقترحها المؤلف في
كل فصل.

أنقصت نجمةً في تقييمي للكتاب بسبب ضعف الترجمة أح
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Dwight
While I'm sympathetic to the opinion that folks with creativity provide valuable services and will continue to be in demand, anybody with half a left brain can see that most of the arguments advanced herein are faulty or poorly supported. Most of the evidence offered is anecdotal. When the author does us the (occasional) service of providing a reference, it is usually a weak source, a secondary source, or a source completely unrelated to the fact/quote stated. There may be a decent idea in here, ...more
Lain
Really loved this book. I found so many actionable items to push my own thinking further, in new directions. I even plan to develop a scrapbooking class around the information I learned.
Kamana
I'm glad that I didn't let the mixed reviews sway me into not reading this book. It is actually a pretty interesting read.

The author's key message is that the Right-brain traits and capabilities will be ever more important to succeed in this age of information, what he calls the Conceptual Age. He is not diminishing the importance of L brain traits which have landed us where we are today, but they need to be supplemented.

The book is divided into two parts. The first part starts out with a diffe
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Prateek Jain
Jul 24, 2011 Prateek Jain rated it 2 of 5 stars  ·  review of another edition
Recommends it for: No one.
Shelves: psychology
A Whole New Mind: Why Right-Brainers Will Rule the Future, by Daniel H. Pink is a text which examines why right brainers or people with more creative and artistic abilities are going to rule the future. His argument is that due to Abundace, Asia and Automation, Left-Brained people or people with technical abilities are going to loose their edge in the job market. The only solution for them to remain relevant is to pick up skills which are more artistic and creative to enhance their skill set and ...more
Annie
The subtitle "Why Right-Brainers Will Rule the Future" gives the impression that left-brain thinking (e.g., logic, data, and analytics) will become irrelevant in the future... to be replaced by right-brain thinking (e.g., design, empathy, and creativity). And throughout the book, the author is biased towards right-brain thinking. He gives lots of anecdotal assertions, rather than facts or data. For example, one of the reasons why Apple products is so appealing is its design, not its speed and me ...more
Kater Cheek
Before I listened to this book, I took some online quizzes to find out if I was more right brained or left brained. Three quizzes said I was left brained, one said I was right brained. So when I say I didn't like this book, you can chalk it up to my left-brained narrow-mindedness.

Pink starts out his book with one solid premise: left-brained tech centered jobs are being outsourced overseas and taken over by computers. If you want to succeed, you need to learn how to be more in touch with the righ
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Edy
Buku ini bercerita tentang adanya pergeseran dari pemikiran otak kiri (Directed Left Thinking) yang teoritis dan analitis ke arah pemikiran otak kanan (Directed Right Thinking). Pergeseran tersebut didorong oleh adanya masa kelimpahmewahan, otomatisasi dan serbuan negara dengan tenaga kerja murah. Ketika selera orang semakin meningkat sedangkan komputerisasi dan tenaga kerja murah dari asia membanjir, membuat warga negara maju harus berpikir tentang eksistensi mereka di dunia tenaga kerja.

Menur
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Kali
This is the main text I am using in the class I am teaching. It is a very engaging read and very heartening to individuals who never quite excelled at left-brain activity.

It revolves around the idea that we are reaching a new paradigm -- that we are moving out of the information age and into the conceptual age. Great for those interested in the creating a life in the arts or who don't feel relevent because they are not fluent in Java script and HTML.
Jackie
Just Finished (14) A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink. Pink's premise is that there has been another cultural/economic shift in the world. Each time one occurs, people become richer, technologies become more powerful and the world becomes more connected. We have moved from the Agriculture Age(farmers) to the Industrial Age (factory workers) to the Information Age (knowledge workers) and now to the Conceptual Age (creators and empathizers).

The Information
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Nada  Abandah
Wonderful read for several reasons:

- Although the whole "Right Brain/Left Brain" argument is not new, and became one of the frequent overused arguments, Pink was able to bring a fresh prespective and link it to today's life and current challenges.
- Unlike his other book "To Sell is Human", he is not attacking the different perspectives on the subject, just making clear and supported arguments.
- One of the very few books out there that tells you about areas you need to enhance and skills you h
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David. Luck
This is a very good read that suggests that right brain workers are going to move into the work force in increasing numbers because of current forces: abundance, Asia, and automation. It certainly got me to thinking (with my right brain, of course).
Marwa Elojli
What really struck me in this book, is a method of persuasion followed, and the idea that this world is created for innovators, and they are the future leaders of the world, totally loved it .
Brian
Not a terrible book, but not worth reading. The message that creativity is important is true, but the way it is presented is very artificial. Pink presents right/left as a false dichotomy of rote vs. creative.

I don't think there are any engineers claiming that creativity isn't important and that every successful person will recognize the necessity of creativity in all of the "L-directed" professions of law, programming, accounting, etc. The best programmers will use creative solutions that requ
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Oswego Public Library District
Daniel Pink’s A Whole New Mind: Why Right Brainers Will Rule the Future explores the characteristics of the left and right hemispheres of the brain and the shift to what Pink calls the Conceptual Age. According to Pink, learning to master the six senses of design, story, symphony, empathy, play, and meaning are essential steps to becoming successful in the Conceptual Age. The second half of A Whole New Mind consists of chapters where Pink delves into the details of each of his six senses. Pink i ...more
Terri
I am generally not a non-fiction reader, but, simply put - this is a must read! "A Whole New Mind: Why Right-Brainers Will Rule the Future" contains potentially life-changing information. For me it came at the perfect time. I have been thinking a lot about the change that will inevitably be a part of all of our lives as we deal with the current economic crisis. This is a turning point in our history. When I ran the current situation through the filter of reading "A Whole New Mind: Why Right-Brai ...more
Anu Khosla
So, I really liked the second part of this book. I don't really agree with his argument for WHY it's important to cultivate right-brain directed thinking. However, I came into the book already agreeing with the importance of right-brain directed thinking as a premise, so the second part of the book, where he describes HOW to cultivate this is really great.

This book was recommended to me by two friends who are almost polar opposites in terms of personality, professional goals, and approach to li
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Daniel H. Pink is the author of a trio of provocative, bestselling books on the changing world of work: A Whole New Mind: Why Right-Brainers Will Rule the Future, The Adventures of Johnny Bunko, and Free Agent Nation. His next book, Drive: The Surprising Truth About What Motivates Us, will be published in 2010.

Dan's articles on business and technology appear in many publications, including The
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More about Daniel H. Pink...
Drive: The Surprising Truth About What Motivates Us To Sell Is Human: The Surprising Truth About Moving Others The Adventures of Johnny Bunko: The Last Career Guide You'll Ever Need Free Agent Nation: The Future of Working for Yourself The Flip Manifesto

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“I say, 'Get me some poets as managers.' Poets are our original systems thinkers. They contemplate the world in which we live and feel obligated to interpret, and give expression to it in a way that makes the reader understand how that world runs. Poets, those unheralded systems thinkers, are our true digital thinkers. It is from their midst that I believe we will draw tomorrow's new business leaders."

--Sidney Harman, CEO Multimillionaire of a stereo components company”
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“change is inevitable, and when it happens, the wisest response is not to wail or whine but to suck it up and deal with it.” 4 likes
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