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A Nova Inteligência

3.95  ·  Rating Details ·  20,418 Ratings  ·  1,606 Reviews
Em A Nova Inteligência, Daniel Pink mostra que o futuro e o sucesso pessoal e profissional pertencem a um novo perfil de pessoas: os designers, os inventores, os criativos, contadores de histórias, ou seja, todos aqueles cujo raciocínio privilegia o lado direito do cérebro. São pessoas imaginativas, intuitivas, capazes de gerar empatia e emoções.

A boa notícia é que todas a
Paperback, 2 ª edição, 266 pages
Published April 2009 by Academia do Livro (first published March 24th 2004)
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Community Reviews

(showing 1-30 of 3,000)
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May 25, 2008 T.J. rated it did not like it  ·  review of another edition
Recommends it for: my enemies, self absorbed petty bourgeois functionaries unconcerned with global poverty
I hate this book and want to set it on fire.

No, seriously. Daniel Pink takes a bunch of self-evident ideas, hammers them togethers with some feel-good rationale, and writes a pampered, whiny how-to of middle class comfort telling us to use our right brains to stay competitive and maintain our middle class relevance.

His examples are trite and his sources appalling--looking at the selections at your local suburban Target is not the way of justifying your belief in a culture of abundance, you self
Jan 22, 2011 Joanne rated it it was amazing  ·  review of another edition
I’m a “right-brainer”. In the language of Myers-Brigg’s typology, I am an extreme INFP, an introverted feeling type (heart vs. head), with strong leanings towards intuition (vs. sensing), and perceiving (vs. judgment). As an “intuitive”, I make all sorts of connections, linking ideas, and often jumping from one thought to another. Trying to keep up with me in conversation, people sometimes say that I am “all over the place.” This typology has not always served me well in my career, particularly ...more
Jul 10, 2012 Rawan rated it it was amazing  ·  review of another edition
كتاب جميل بحق ، من يقرأه يشعر أنه يعيش العصر
يعيش اللحظة . ينقلك الكتاب الى محطات ست ..بعد أن يذكر
أهميتها ومدى صِدق جمالها ، يتحدث عن مهارة التعاطف و المعنى و السيمفونية
و التصميم و القصة ..بعيدًا كليًا عن مقالات العلوم التطبيقة ،و قريبً
جدًا من الروحانية المُفتَقدة في عصرنا ..هو باختصار يحكي
أن من ستكون له السطوة في العصر القادم سيكون إنساًنًا بحق .
كتاب اتمنى أن يعفني الوقت لأعيد قراءته مرة و أخرى .
Jul 09, 2008 Kelly rated it liked it  ·  review of another edition
Recommends it for: insecure lefties :)
Recommended to Kelly by: Heggel
Shelves: 2008
Daniel Pink’s A Whole New Mind makes many excellent points. Unfortunately, it suffers from an awkward and unconvincing metaphorical framework.

Chapter 1: Right Brain Rising

Pink starts out explaining about the brain’s left and right hemispheres, and how each side is responsible for different cognitive activities - the left hemisphere tends to be responsible for sequential logic, analysis, and language; the right hemisphere for holistic reasoning, pattern recognition, emotions and body language. So
After enjoying Drive this book was surprisingly disappointing. The basic line is that if you are doing something that can be done by computers or more cheaply by Asian workers then your job probably doesn’t have a future. You are probably doing something much too ‘left-brained’ and you need to start doing something more ‘right-brained’.

This guy really does like to categorise ideas – he has six main categories in this one that you need to be good at if you are going to make it in the new world o
Bill  Kerwin

A very popular business book--at least it was seven years ago--claiming that because of abundance, Asia and automation, right-brained abilities are now becoming even more valuable in the workplace than left-brained skills. He presents right-brained abilities in categories, and offers exercises to help develop such skills.

Disregarding the fact that neurobiologists now believe these skills have little to do with a particular hemisphere, I agree with the thesis of this book, and thought that the p
Jun 18, 2011 Elliott rated it it was amazing  ·  review of another edition
This book was better than what reviewers and critics were saying about it.Daniel makes it completely clear that to survive in the conceptual age, we need to harness the power of our right brained cognitive abilities. In concordance, left brained cognitive abilities have simply grown obsolete, completely vulnerable to the affects/threats of the conceptual age, because their working function can now be either be automated, shipped off to foreign grounds (due to globalization), or be terminated bec ...more
Nov 05, 2012 مهنا rated it it was amazing  ·  review of another edition
هذا الكتاب جعلني أرقص طرباً
لن أزيد عن ذلك !
Aug 04, 2007 Joel rated it really liked it  ·  review of another edition
Pink's proposal is a touch idealistic, but the vision he paints is promising. Basically, since automation and outsourcing to Asia can now accomplish lots of left-brain heavy jobs (computer coding, etc.) and since affordability of so many products has freed up some of our time and energy, Pink suggests that future jobs (and happiness) will depend more on those who master six critical senses managed by the right side (the creative side) of the brain: design, play, story, symphony, empathy, and mea ...more
Jan 09, 2008 Rick rated it liked it  ·  review of another edition
Besides having an author name seemingly borrowed from “Reservoir Dogs,” there is much to like in this popular business/pop psychology book. It posits a movement from an era when “Left-Brained” Knowledge Work was at a premium to one in which “Right-Brained High-Concept and High Touch” Work will be the demand opportunity. Computers and a global workforce have reduced the at home demand for knowledge work—computers do it massively faster and smart, English-speaking workers in West Asia and Africa d ...more
Mohammed Ameen ❥ ˚͜˚
خاض معي هذا الكتاب رحلتان وبقية واحدة ..

أما الرحلة الأولى فهي تجربة "قراءة ربع ساعة في اليوم" حيث قرأت الكتاب في يومًا بمقدار ربع ساعة يوميًّا .. وياللعجب! وجدت هذه الطريقة أقرب للفائدة وتثبيت الفكرة.

أما الرحلة الثانية فهي رحلتي الخاصة في فهم ذاتي التي رسم نواتها لي الدكتور علي أبو الحسن وأوصاني بهذا الكتاب كجزء منها، لحاجتي لتفعيل الجانب الأيمن من دماغي.

أما المرحلة الثالثة (التي أخوضها حاليًّا) فهي التمارين والكتب التي اقترحها المؤلف في
كل فصل.

أنقصت نجمةً في تقييمي للكتاب بسبب ضعف الترجمة أح
Pink has a fundamentally decent, and possibly true, point--that in order to succeed, today's workers need to be more creative than ever before, because all of the logic-driven drone-work will be done by, well, drones--but his point gets buried in this pop-psych, new-agey rhetoric. His advice on what sorts of traits will be necessary seem obvious to me--they boil down to play nice with others, make connections between people and ideas, and have fun--but he did lose me at the end where he advocate ...more
Sally Linford
Jun 06, 2008 Sally Linford rated it it was amazing  ·  review of another edition
Although it goes against my principles to give 5 stars to a self-help book, I make an exception for this gem. It's fascinating and revealing, and full of hope for the future (there's a rare commodity). My book club really loved it--all of us.

Pink (yes, that's his name) outlines his vision for the next generation of world business trends in our "flat" world where automation, asia, and abundance have created new requirements for success--requirements that for the most part come out of the right br
Lauren Deland
If you are already the type to work through your ideas by sketching, dreaming, and creating, this book isn't likely to tell you anything you don't already know. You may, however, come away feeling a little smug towards the persistent chorus of voices that cast doubts on the aspirations of those drawn towards the arts and liberal arts studies.
That is, until you realize that Pink's assertion that "right-brainers will rule the future" isn't really substantiated in this book. Pink begins the book
Feb 16, 2009 Steven rated it it was ok  ·  review of another edition
I was disappointed with this book. I must confess I did not finish it. I'm writing a review for the first 60%. I did learn some things. It has been a while since my psychology classes and I enjoyed the brain review. However, it degrades into a cheerleading book without much support. I lost interest at the point where he talks about the CEO who hires poets instead of MBA holders. I need a bit more support to the argument than I asked some rich guy. Are there any studies comparing the success rat ...more
Jan 16, 2011 Dwight rated it did not like it  ·  review of another edition
While I'm sympathetic to the opinion that folks with creativity provide valuable services and will continue to be in demand, anybody with half a left brain can see that most of the arguments advanced herein are faulty or poorly supported. Most of the evidence offered is anecdotal. When the author does us the (occasional) service of providing a reference, it is usually a weak source, a secondary source, or a source completely unrelated to the fact/quote stated. There may be a decent idea in here, ...more
Fahima Jaffar
i first this book with interest, but then had to skim through the last 50 pages or so to finish it. Sorry Mr. Pink. The stories were fun to read, the numbers and data were interesting.. but couldn't buy your prophecy and share u your "pinkish" view of the future.
I believe our world is already run by a few R-Directed minds.. crazy ones indeed.
One more thing, maybe i'm just paranoid here, but in a way i felt that this book is directed to the westerners, while the low-waged asians are somehow obje
Oct 10, 2012 Lain rated it really liked it  ·  review of another edition
Really loved this book. I found so many actionable items to push my own thinking further, in new directions. I even plan to develop a scrapbooking class around the information I learned.
Randa ツ
This book has so many ideas for live your life much better.
Duong Tan
Mar 30, 2016 Duong Tan rated it really liked it  ·  review of another edition
Lại một cuốn sách hay của D.Pink.
Cuốn sách này nói về tầm nhìn cho thời đại mới - thời đại của ý niệm. Đại khái là nó được bao trọn trong sáu từ khóa liên quan đến công việc của não phải: Thiết kế, Kể chuyên, Hòa hợp, Đồng cảm, Giản trí, Ý nghĩa.
Ngày càng nhiều bằng chứng cho thấy Thiết kế trở nên quan trọng trong tất cả các lĩnh vực.Design đang thay đổi thế giới.
Kể chuyện ngày càng trở thành mốt. Khi thông tin thừa mứa, người ta đi tìm kiếm câu chuyện. Marketing thik câu chuyện, kinh doanh th
K's Corner
Dec 17, 2015 K's Corner rated it really liked it  ·  review of another edition
I'm glad that I didn't let the mixed reviews sway me into not reading this book. It is actually a pretty interesting read.

The author's key message is that the Right-brain traits and capabilities will be ever more important to succeed in this age of information, what he calls the Conceptual Age. He is not diminishing the importance of L brain traits which have landed us where we are today, but they need to be supplemented.

The book is divided into two parts. The first part starts out with a diffe
Prateek Jain
Jul 24, 2011 Prateek Jain rated it it was ok  ·  review of another edition
Recommends it for: No one.
Shelves: psychology
A Whole New Mind: Why Right-Brainers Will Rule the Future, by Daniel H. Pink is a text which examines why right brainers or people with more creative and artistic abilities are going to rule the future. His argument is that due to Abundace, Asia and Automation, Left-Brained people or people with technical abilities are going to loose their edge in the job market. The only solution for them to remain relevant is to pick up skills which are more artistic and creative to enhance their skill set and ...more
Sep 19, 2013 Annie rated it liked it  ·  review of another edition
The subtitle "Why Right-Brainers Will Rule the Future" gives the impression that left-brain thinking (e.g., logic, data, and analytics) will become irrelevant in the future... to be replaced by right-brain thinking (e.g., design, empathy, and creativity). And throughout the book, the author is biased towards right-brain thinking. He gives lots of anecdotal assertions, rather than facts or data. For example, one of the reasons why Apple products is so appealing is its design, not its speed and me ...more
Kater Cheek
Mar 27, 2012 Kater Cheek rated it did not like it  ·  review of another edition
Before I listened to this book, I took some online quizzes to find out if I was more right brained or left brained. Three quizzes said I was left brained, one said I was right brained. So when I say I didn't like this book, you can chalk it up to my left-brained narrow-mindedness.

Pink starts out his book with one solid premise: left-brained tech centered jobs are being outsourced overseas and taken over by computers. If you want to succeed, you need to learn how to be more in touch with the righ
Aug 05, 2008 Edy rated it liked it  ·  review of another edition
Buku ini bercerita tentang adanya pergeseran dari pemikiran otak kiri (Directed Left Thinking) yang teoritis dan analitis ke arah pemikiran otak kanan (Directed Right Thinking). Pergeseran tersebut didorong oleh adanya masa kelimpahmewahan, otomatisasi dan serbuan negara dengan tenaga kerja murah. Ketika selera orang semakin meningkat sedangkan komputerisasi dan tenaga kerja murah dari asia membanjir, membuat warga negara maju harus berpikir tentang eksistensi mereka di dunia tenaga kerja.

Rahma Alhajri
Sep 10, 2013 Rahma Alhajri rated it really liked it  ·  review of another edition
فعلاً ، وجدت الكتاب من أروع مايكون وأحاطنا بمعلومات علميه بأسلوب شيق ومفيد. ، لكن كثير من الأفكار هي خاصه نوعاً ما ومن الأفق الغربي والأوروبي والدول المتطوره ولا يمكن تعميمها -في الوقت الحاضر- ، فمثلاً في حين يشير بشكل متكرر إلى العماله الخارجيه على الأخص في آسيا وكيف أنها الان تؤثر بشكل كبير وتؤدي إلى هبوط شديد في مستوى العماله الداخليه لهم لرخص تكلفتها، وتوجه أعمال الجانب العملي الذي يرتكز على المعلومات وتنفيذها ويعتمد الجانب الأيسر لها ، سنجد ونستنتج أن دول آسيا على عكسهم ستحضى بارتفاع في الع ...more
Mar 01, 2016 Abdulrahman rated it it was amazing  ·  review of another edition
كتاب جميل بصراحة ويلقي الضوء على جوانب مهمة تكفل النجاح في الأعمال والمهن ، مختصره يحرضك لأجل أن تكون انسان مبدع وفنان في مهنتك وتتميز بل وتتفرد في الإبداع حتى تكون أفضل في الجوانب الإبداعية من الدول التي فيها عمالة رخيصة مثل دول شرق اسيا وحتى يصبح الكمبيوتر من الصعب أن يتفوق عليك لأن مهنتك تحتاج لعقل بشري واع مدرك وفنان أو ان الوفرة في السوق من منتجات وخدمات لن تقلل من اصالتك وتفردك ، وإذا أهملت أي جانب من هذه الجوانب الثلاثة سيكون من السهل هزيمتك ، ولن تصل لهذا الإبداع والفن المطلوب من دون تفع ...more
Oct 20, 2007 Kali rated it really liked it  ·  review of another edition
This is the main text I am using in the class I am teaching. It is a very engaging read and very heartening to individuals who never quite excelled at left-brain activity.

It revolves around the idea that we are reaching a new paradigm -- that we are moving out of the information age and into the conceptual age. Great for those interested in the creating a life in the arts or who don't feel relevent because they are not fluent in Java script and HTML.
Feb 23, 2014 Jackie rated it liked it  ·  review of another edition
Just Finished (14) A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink. Pink's premise is that there has been another cultural/economic shift in the world. Each time one occurs, people become richer, technologies become more powerful and the world becomes more connected. We have moved from the Agriculture Age(farmers) to the Industrial Age (factory workers) to the Information Age (knowledge workers) and now to the Conceptual Age (creators and empathizers).

The Information
Nada  Abandah
Dec 15, 2014 Nada Abandah rated it it was amazing  ·  review of another edition
Wonderful read for several reasons:

- Although the whole "Right Brain/Left Brain" argument is not new, and became one of the frequent overused arguments, Pink was able to bring a fresh prespective and link it to today's life and current challenges.
- Unlike his other book "To Sell is Human", he is not attacking the different perspectives on the subject, just making clear and supported arguments.
- One of the very few books out there that tells you about areas you need to enhance and skills you h
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Daniel H. Pink is the author of a trio of provocative, bestselling books on the changing world of work: A Whole New Mind: Why Right-Brainers Will Rule the Future, The Adventures of Johnny Bunko, and Free Agent Nation. His next book, Drive: The Surprising Truth About What Motivates Us, will be published in 2010.

Dan's articles on business and technology appear in many publications, including The
More about Daniel H. Pink...

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“I say, 'Get me some poets as managers.' Poets are our original systems thinkers. They contemplate the world in which we live and feel obligated to interpret, and give expression to it in a way that makes the reader understand how that world runs. Poets, those unheralded systems thinkers, are our true digital thinkers. It is from their midst that I believe we will draw tomorrow's new business leaders."

--Sidney Harman, CEO Multimillionaire of a stereo components company”
“change is inevitable, and when it happens, the wisest response is not to wail or whine but to suck it up and deal with it.” 8 likes
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