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The War Room: Political Strategies for Business, NGOs, and Anyone Who Wants to Win
The term war room, in political parlance, was coined by the team of U.S. strategists (specifically James Carville) who worked for Bill Clinton's first presidential campaign in the early 1990s. In a nutshell, a war room is a political command centre where a candidate's strategists and media officers work to counter attacks by opponents while gathering research to mount an o ...more
Paperback, 304 pages
Published October 4th 2007 by Dundurn
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Don't bother reading. Spends more time propping up his Liberal party than actual content. Don't waste your time on this author. This is the second book I have read of his and he has become an out-of-date old man, who is begging for the Liberal glory days (as in how awesome they were for Canada BS) that really never was.
Good, practical, pull-no-punches guide to political and corporate communications. Doing so isn't complicated - but it _does_ take work to stay on top of issues and be ready to talk effectively about a campaign or issues.