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Will Work for Shoes: The Business Behind Red Carpet Product Placement
by
Susan J. Ashbrook (Goodreads Author)
Get huge, powerful, cheap exposure for your brand by harnessing the star power of celebrities. If you want your product to be a household name, look no further than the so-called Rich and Famous, who, as Susan Ashbrook shows in this practical, star-studded guide, wield potent influence over the buying public. Through colorful stories straight from the red carpet, hard-won...more
Hardcover, 182 pages
Published
September 15th 2011
by Greenleaf Book Group
(first published September 1st 2011)
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Need to get some publicity for your company, group or client? OR are you just plain curious about how products, A-list celebrities, and events or films come together? Wonder how those pesky papparazzi photographers just happen to be on the spot, everywhere to catch famous people wearing or buying some new product or designer? Or maybe you just have always wondered about the behind-the-scenes action at premieres, awards and fashion shows? Then this is the book for you!
Will Work for Shoes will als...more
Will Work for Shoes will als...more
Very informative book for those trying to get a product marketed by celebrities. Particularly valuable for those selling clothing or jewerly. A quick read.
had some good insight but interest started tapering off at the end from repeat information
Apr 22, 2013
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